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Hybrid IPTV Set-top Boxes—Global Market Forecast & Strategy Critique:2009-2012

Published by: Multimedia Research Group, Inc.

Published: Jun. 1, 2009 - 112 Pages


Table of Contents


1 Executive Summary

1.1 Introduction

1.2 Definitions

1.3 Structure of Report

1.4 Opinions

1.5 Conclusion

2 Definitions of Hybrid IPTV STBs

2.1 High-end Hybrids

2.2 Low-end Hybrids

3 Drivers & Other Advantages in Using Hybrid IPTV STBs

3.1 From Integrated Billing to Integrated Video Services

3.2 Technical Drivers/Motivations For Using A Hybrid Approach

3.2.1 Limitations of the Fixed Network Infrastructure

3.2.2 Simplicity and Robustness

3.3 Commercial Drivers

3.3.1 Availability of Content

3.3.2 Speed-to-Market

3.3.3 Lower Cost of End-to-End Solution

3.4 Regulatory Drivers

3.4.1 Illegal for Telcos to Deliver Broadcast Channels

3.4.2 Incentives to Incorporate Traditional Broadcast

3.5 Temporal Shift of Emphasis

4 Disadvantages of Hybrid IPTV STBs

4.1 Primary Disadvantages

4.1.1 STB Cost

4.1.2 In-home Technical Complexity

4.1.3 Lack of Channel Line-up Flexibility

4.2 Secondary Disadvantages

4.2.1 Loss of Broadcast Interactivity (EPG Information)

4.2.2 Subscriber Management Complexity

5 Hybrid IPTV STB Market Segmentation

5.1 Geographic Segmentation

5.1.1 Europe

5.1.2 Risky Strategy

5.1.3 North America

5.1.4 ROW (Rest of World)/CALA (Central and Latin America)

5.1.5 Asia and Australia

5.2 Operator Type Segmentation

5.2.1 Views of the Future as Impacted by Hybrid Service

5.2.2 Cable Initiatives Forecast DOCSIS 3.0

5.2.3 Satellite to Use IP for Enhanced Services

5.3 Operator Size Segmentation — Discussion

6 Characteristics of Hybrid IPTV Service Solutions

6.1 Hybrid Service Models

6.1.1 Elements of IPTV Architectures Using Hybrid STBs

6.1.2 Functionality

6.1.3 A Note of Caution

7 Hybrid IPTV STB Pricing

8 The Future of Hybrid IPTV STBs

8.1 Landscape for IPTV STBs in General

8.2 Landscape for Hybrid IPTV STBs

8.3 Current Expectations

9 Conclusions

10 Company Profiles - Hybrid STB Vendors

10.1 2Wire, Inc.

10.1.1 Overview

10.2 ADB - Advanced Digital Broadcast

10.2.1 Overview

10.2.2 Hybrid STB Products

10.2.3 Non-Hybrid (Full IP) STB Products

10.3 Amino Communications Ltd.

10.3.1 Overview

10.3.2 Hybrid STB Products

10.3.3 Non-Hybrid (Full IP) STB Products

10.4 Cisco Systems, Inc.

10.4.1 Overview

10.4.2 Hybrid STB Product

10.4.3 Non-Hybrid (Full-IP) STB Products

10.5 Entone, Inc.

10.5.1 Overview

10.5.2 Hybrid STB Products

10.6 Huawei Technologies Co., Ltd.

10.6.1 Overview

10.6.2 Hybrid STB Products

10.7 HwaCom Systems Inc.

10.7.1 Overview

10.7.2 Non-Hybrid (Full IP) STB Product

10.8 Motorola, Inc.

10.8.1 Overview

10.8.2 Hybrid STB Products

10.8.3 Non-Hybrid (Full IP) STB Products

10.9 Netgem

10.9.1 Overview

10.9.2 Hybrid STB Products

10.10 Pace plc

10.10.1 Overview

10.10.2 Hybrid STB Products

10.10.3 Non-Hybrid (Full IP) STB Products

10.11 Pirelli Broadband Solutions

10.11.1 Overview

10.11.2 Hybrid STB Products

10.12 SecureMedia, Inc. / Inuk Networks / TVBLOB

10.12.1 Overview

10.12.2 Virtual STB/Inuk Networks

10.12.3 Hybrid STB Product

10.13 Thomson

10.13.1 Overview

10.13.2 Hybrid STB Products

10.13.3 Non-Hybrid STB Products

10.14 UTStarcom, Inc.

10.14.1 Overview

10.14.2 Full IP STB Product

10.15 Yuxing

10.15.1 Overview

10.15.2 Hybrid STB Products

10.15.3 Non-Hybrid (Full IP) STB Products

11 Global Market Analysis - Hybrid STBs

11.1 Market Size (Units) by Region - 2008-2012 (Slow-growth)

11.2 Market Share and Drivers by Region

12 Index of Companies

Table of Figures

Figure 1-1: Issues Driving Hybrid

Figure 1-2: Hybrid STB with Dual Input

Figure 1-3: Hybrid Cable STB with Internal Cable Modem

Figure 1-4: Pure IPTV STB with External Gateway

Figure 2-1: High-end Hybrid - Video Throughput Variation

Figure 2-2: Low-end Hybrid - Video Throughput Variation

Figure 3-1: Drivers for Hybrid IPTV STBs: Network Limitations

Figure 3-2: Drivers for Hybrid IPTV STBs: Improve Solution Robustness

Figure 3-3: Drivers for Hybrid IPTV STBs: Make Solution Simpler

Figure 3-4: Drivers for Hybrid IPTV STBs: Access to Content

Figure 3-5: Drivers for Hybrid IPTV STBs: More Credible Consumer Proposition

Figure 3-6: Drivers for Hybrid IPTV STBs: Speed-to-Market

Figure 3-7: Drivers for Hybrid IPTV STBs: Reduce Cost of End-to-End Solution

Figure 3-8: Drivers for Hybrid IPTV STBs: Avoid Regulatory Restrictions

Figure 6-1: Hybrid STB with Dual Input

Figure 6-2: Hybrid Cable STB with Internal Cable Modem

Figure 6-3: Pure IPTV STB with External Gateway

Figure 6-4: IP Video Quality

Figure 6-5: How On Board DVR/HDD Saves CapEx and Improves Bandwidth Flexibility

Table of Tables

Table 1-1: Definitions: Full vs. Hybrid IPTV STBs

Table 3-1: Hybrid STB/Headend Drivers - Summary

Table 5-1: Global Hybrid Set-top Box Installed Base 2008-2010 (Slow-growth)

Table 5-2: Hybrid Set-top Box Installed Base 2008-2009 for Europe (Slow-growth)

Table 5-3: Hybrid Set-top Box Installed Base 2008-2009 for North America (Slow-growth)

Table 5-4: Hybrid Set-top Box Installed Base 2008-2009 for ROW/CALA (Slow-growth)

Table 5-5: Hybrid Set-top Box Installed Base 2008-2009 for Asia (Slow-growth)

Table 7-1: Set-top Box Pricing Assumptions ($USD)

Table 11-1: Market Size - Hybrid IPTV/STB Installed Base 2008-2012 (Slow-growth)

Table 11-2: Market Share By Region (Slow-growth)

Table 11-3: Hybrid STB - Faster-growth Scenario—2008-2012

Abstract

The purpose of this report is to identify the different hybrid STB (set-top box) products being used in the global IPTV (Telco TV) and Cable market, assess the business models available to Service Providers (SPs), and to analyze the business models and market drivers behind the entire hybrid sector. The report also analyzes market size and growth for 2008-2012 for hybrid STBs by region and type; and measures the quality of the hybrid service business models. By doing strength/weakness analysis on the various hybrid business models, the report allows SPs to objectively measure which plan can work best for them; and allows vendors to understand the strategic environment in which each configuration of hybrid STB works best.

Market STB data includes global analysis of Cable and IPTV operations using hybrid STBs, plus a county and regional break-out by broadcast type (QAM, DTH, DTT).

This report, drawn predominantly from the perspective of the STB vendors and IPTV Service Providers ("SPs" or "Operators"), consolidates opinion regarding the current prevalence of (and future prospects for) the use of hybrid STBs in the delivery of IPTV services. (1)

In addition to highlighting where there is consensus among the STB community, the report also discovers where there is significant variation in opinion, and strongly-held minority opinions which represent an interesting counterpoint to the majority view. These minority views are presented also, in order to fully inform any potential debate a vendor or Operator may have when considering a hybrid strategy.

Three different hybrid STB types (Satellite, Off-Air and QAM [Cable or IPTV]) are examined worldwide, and two different hybrid strengths are examined: "high-end" and "low-end" hybrid STBs; also, three different configurations are analyzed.

Included is the results of a summary of industry reports on the relative importance of each of the 10 market drivers (motivations) for using hybrid STBs instead of traditional (Cable or IPTV) STBs.

Please note: The PDF and Hard Copy versions of the reports include a department license and are able to be used by up to five users.

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