2009 North America SMB Server Opportunity: Targeting Server Buyers in a Tough Economy

Published by: AMI-Partners, Inc.

Published: Apr. 30, 2009 - 61 Pages

Table of Contents

Introduction & Notes

Contents

Key Takeaways & Implications

Key Takeaways: Business Conditions & IT Spending

Key Takeaways: Business Profile of SMBs in U.S. & Canada

Key Takeaways: Strategic IT Issues & Decision Makers

Key Takeaways: Server Shipments

Key Takeaways: Factors Affecting Server Investments

Key Takeaways: Targeting & Messaging Server Buyers

SMB Expectations in Today’s Business Environment

SMB business conditions have been affected by the downturn

Leveraging IT is top cost cutting plan among SMBs

Employee productivity is the most important benefit sought from new technology investments

U.S. & Canada SMBs top strategic IT issues map to cost, productivity and customer intimacy concerns

Economic concerns are growing among U.S. SMBs

Decision Makers and Purchase Preference

SMBs’ purchase preferences are increasingly sophisticated

Formalizing an IT purchase process has grown in importance

Owner, in-house IT & LOB are most involved in the IT purchase process

External financing is an important component of IT purchasing - U.S. SMBs

Server Usage Spending and Forecasts

Revisions to IT Spending in U.S. & Canada SMBs due to economic slowdown

Universe & IT Spending in U.S. & Canada

Server Y-o-Y Spending Growth 2008-2013 among U.S. & Canada SMB

Server Businesses & Spending in U.S.

Server Businesses & Spending in Canada

SMB Server Profile

Dell’s server brand penetration leads in most segments of U.S. and Canada SMBs

Profile of Single Server Brand Owners among U.S. SMBs

Profile of Single Server Brand Owners among U.S. SMBs

Profile of Single Server Brand Owners among Canada SMBs

Server form factor usage among U.S. SMBs

U.S. SMB server ownership by form factor & brand

Server form factor usage among Canada SMBs

Canada SMB server ownership by form factor & brand

U.S. SMBs purchase servers from VARs/manufacturer but mostly manage them in-house

Canada SMBs rely on VARs for server purchases and management

Cost and performance issues are common factors driving server purchases among U.S. SMBs

Cost and performance issues are common factors driving server purchases among Canada SMBs

Importance of energy efficiency

Factors Affecting Server Investments

Factors Affecting Server Investments

First-time server purchase opportunity among small businesses with no servers.

Proportion of U.S. and Canada SBs plan to purchase servers

U.S. SB server ownership by units & brands

Canada SB server ownership by units & brands

Factors Affecting Server Investments

U.S. SMBs are most interested in applications that promote collaboration.

Canada SBs are also interested in applications that promote collaboration.

Factors Affecting Server Investments

NOS usage among U.S. SMBs

Interest in Windows Server 2008 and planned adoption - U.S. SMB

NOS usage among Canada SMBs

Interest in Windows Server 2008 and planned adoption - Canada SMB

Factors Affecting Server Investments

Virtualization Penetration & Interest among U.S. SMBs

Virtualization Penetration & Interest among Canada SMBs

Related Studies

Abstract

• Business Conditions & IT Spending
• Strategic IT Issues & Decision Makers
• Server Shipments
• SMB Expectations in Today’s Business Environment
• Brands
• Server Usage Spending and Forecasts
• Factors Affecting Server Investments
• Virtualization Penetration & Interest

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