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2009 North America - SMBs Transition to Online Marketing Internet Access, Web Hosting, E-Commerce and Online Marketing

Published by: AMI-Partners, Inc.

Published: Mar. 31, 2009 - 53 Pages


Table of Contents


Executive Summary

Market Opportunity and Outlook in a Challenging Economic Environment

North America SMB: Market Sizing by Employee Size

North America SMB: Market Sizing by Vertical

North America SMB: Average Annual Revenues

U.S. SMB Business Conditions: Concern About Impact of Economy on Business

U.S. SMB Business Conditions: Effects of Economy on Business Over Last 3 Months

U.S. SMB Business Conditions: Next 3 Months Business Conditions Outlook

North America SMB: Key Firmographic Indicators

North America SMB: Key Mobility Indicators

North America SMB Internet Forecast 2008-2013

North America SMB Internet Access Market Opportunity and Outlook

Products/Services Adoption Trends, Drivers and Attitudes

North America SMB Internet Access Lines

Vendor Competition: Winners and Losers in SMB

North America SB Service Provider Comparison

North America MB Service Provider Comparison

Attitudes

U.S. SMB: Internet Spending Behavior

Canada SMB: Internet Spending Behavior

North America SMB: Internet Service Providers

Products/Services Adoption Trends, Drivers and Attitudes

North America SMB Internet Products and Services Adoption Levels

North America SMB: How Web Sites are Used by SMBs

North America SMB: Online Commerce Payment Options and Web Site Integrated Back Office Functions

North America SMB Online Marketing Tools

North America Web Site Spending Levels

North America SB: Planned Web Site Usage

Products/Services Adoption Trends, Drivers and Attitudes

North America SMB: Advertising and Promotional Activities

U.S. SB: Advertising and Promotional Activities by Vertical

U.S. MB: Advertising and Promotional Activities by Vertical

Canada SB: Advertising and Promotional Activities by Vertical

Canada MB: Advertising and Promotional Activities by Vertical

Advertising and Promotional Activities

NA SMB Average Online Spend Per Firm

Executive Summary

Purchase Channels, Purchase Decision Making, Informational Media Usage and Business Issues Driven Messages

U.S. SMB IT Decision Makers

Canada SMB IT Decision Makers

North America SMB Information Sources

North America SMB Business Challenges

U.S. SMB Staffing and Business Locations: Cost Cutting Measures - Current and Planned

Abstract

This report addresses the Internet from the view of service providers, online advertising/search providers, and e-commerce/webhosting providers. It begins with higher-level market opportunity, then moves to changes and impacts to the market, and then provides data and analysis pertaining to Internet access, website usage, and usage of online marketing media.

This report provides critical information to decision-makers in the following areas:
  1. The types of marketing and media SMBs are using to engage their customers and prospects
    • How are SMBs advertising as the economic downturn wears on? Where does online marketing and media play in the larger SMB advertising portfolio?
  2. How SMBs are using their websites
    • What are the goals of SMBs when they deploy websites? How do they view e-commerce?
  3. How SMBs access the Internet
    • How is the cable vs. telco war playing out in the SMB market? Who is winning, who is losing?
Challenging economic times typically produce a flight to quality. This truism also applies to the North American SMB market. As the economic crisis wears on, SMBs are becoming increasingly concerned with retaining current customers and finding new customers in more targeted and cost-effective manner. This report addresses how SMBs are using the Internet in the current environment to aide in these activities.

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