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2009 Developed Asia-Pacific SMBs Transition to Online Marketing Internet Access , Web Hosting, E-Commerce and Online Marketing

Published by: AMI-Partners, Inc.

Published: Apr. 27, 2009 - 46 Pages


Table of Contents


Executive Summary

Market Opportunity and Outlook in a Challenging Economic Environment

Developed APAC SMB: Market Sizing by Employee Size

Developed APAC SMB: Market Sizing by Vertical

Developed APAC SMB: Average Annual Revenues

Developed APAC SMB: Key Firmographics Indicators

Developed APAC SMB: Key Mobility Indicators

Developed APAC SMB Internet Forecast 2008-2013

Developed APAC SMB Internet Access Market Opportunity and Outlook

Products/Services Adoption Trends, Drivers and Attitudes: Internet access

Attitudes

Developed APAC SMB Internet Access Lines

Japan SMB: Internet Spending Behavior

Australia SMB: Internet Spending Behavior

Korea SMB: Internet Spending Behavior

Developed APAC SMB: Internet Service Providers

Products/Services Adoption Trends, Drivers and Attitudes: Website and e-commerce

Developed APAC SMB Internet Products and Services Adoption Levels

Developed APAC SMB: How Web Sites are Used by SMBs

Developed APAC SMB: Online Commerce Payment Options and Web Site Integrated Back Office Functions

Developed APAC SMB Online Marketing Tools

Developed APAC Web Site Spending Levels

Developed APAC SB: Planned Web Site Usage

Products/Services Adoption Trends, Drivers and Attitudes: Online marketing media

Developed APAC SMB: Advertising and Promotional Activities

Japan SB: Advertising and Promotional Activities by Vertical

Japan MB: Advertising and Promotional Activities by Vertical

Australia SB: Advertising and Promotional Activities by Vertical

Australia MB: Advertising and Promotional Activities by Vertical

Korea SB: Advertising and Promotional Activities by Vertical

Korea MB: Advertising and Promotional Activities by Vertical

Purchase Channels, Purchase Decision Making, Informational Media Usage and Business Issues Driven Messages

Japan SMB IT Decision Makers

Australia SMB IT Decision Makers

Korea SMB IT Decision Makers

Developed APAC SMB Information Sources

Developed APAC SMB Business Challenges

Abstract

This report addresses the Internet in the developed Asia-Pacific countries of Japan Australia and Korea from the view of service providers, online advertising/search providers, and e-commerce/webhosting providers. It begins with higher-level market opportunity, then moves to changes and impacts to the market, and then provides data and analysis pertaining to Internet access, website usage, and usage of online marketing media.

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