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Location Intelligence Unlocks The 'where' In BI

Published by: Ovum Plc

Published: May. 28, 2009 - 16 Pages


Table of Contents


Executive summary
In a nutshell
Ovum view
Key messages
Companies are finally getting clued up on location
LI can make BI sizzle
LI is not an old GIS wine in a new bottle
LI is a process, not an off-the-shelf application
New pools of location data are readily available
Unlocking the business value of ‘where?’
Why location matters
Capitalising on the ‘where’ in analysis
Leveraging a new flood of location data
More than just a map
A map is worth a thousand cells
Pushing beyond the GIS technology of yesteryear
Location intelligence defined
Convergence of GIS and BI
BI gets its bearings
Ovum definition
Implementing LI
Mapping out an LI cycle
Locate and visualise
Analysis and planning
A technical framework for LI
Infrastructure layer - the foundation for data capture
Data management layer - the tricky stuff
Application layer - tools and interfaces for analysis
Facilitating integration
SOA
Mash-ups

Abstract

Location intelligence (LI) is slowly starting to gain acceptance as a way of helping businesses improve their operational performance and processes by putting a geographic lens on their traditional BI analyses.

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