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Innovations in Confectionery: Key trends, growth opportunities and emerging markets

Published by: Business Insights

Published: Jun. 18, 2009 - 117 Pages


Table of Contents


Innovations in Confectionery
Executive summary
Market drivers and resistors
Growth opportunities in the confectionery market
Innovation and NPD in the confectionery market
Key trends
Chapter 1 Introduction
What is this report about?
The confectionery market defined
Report structure
Chapter 2 Market drivers and resistors
Summary
Introduction
Health
Obesity
Ageing population
Heritage
Natural
Free-from
Quality
Regulation
Chapter 3 Growth opportunities in confectionery
Summary
Introduction
Confectionery market value overview
Value by country
Value by category
Europe
US
Emerging markets
Chapter 4 Innovation and NPD
Summary
Introduction
Innovation type
Regional analysis
Europe
Asia-Pacific
North America
Category analysis
Category overview
Chocolate
Premium chocolate
Functional chocolate
Ethical chocolate
Sugar confectionery
Gum
Oral health
Satiety and weight loss positionings
Changing positioning in confectionery
Flavor trends
Chapter 5 Key trends and product examples
Summary
Introduction
Health
Functional confectionery
Oral health
Probiotics, prebiotics and dietary fiber
Energy and mood
Superfoods
Omega-3
Natural
Free from
Real fruit
Weight management
Portion sizes
Low calorie and low sugar
Appetite suppressants
Beauty
Premiumization
Gourmet
Savory flavors
Traditional/heritage and retro branded products
Traditional and heritage
Retro positionings
Ethical
Organic products
Fairtrade
Vegetarian and vegan products
Green packaging
Chapter 6 Conclusions
10 key trends for the future
1 - Emerging markets
3 - Healthy and functional confectionery
4 - Beauty
5 - Ethical - Organic/Fairtrade
6 - Premium
7 - Natural
8 - Experimental/exotic ingredients
9- Growth in popularity of cereal bars
10- Vegetarian and vegan products
Index
List of Figures
Figure 2.1: Key areas of innovation by category
Figure 2.2: Chicza Organic Mayan Rainforest Chewing Gum
Figure 2.3: The UK ‘s Change4Life campaign: warning of the danger of fat and unhealthy foods
Figure 2.4: US population aged 65 and over (m), 2000-2050
Figure 2.5: Science versus heritage
Figure 2.6: Drivers of natural confectionery
Figure 2.7: % share of different claims being used, by type, in US and Europe, in new product launches between April 08 and April 09
Figure 3.8: Value of the confectionery market in Europe, ($m), 2008-2012
Figure 3.9: European and US confectionery market value by category ($m), 2008
Figure 3.10: High growth confectionery markets, Europe and US (% growth), 08-12
Figure 3.11: Emerging confectionery markets, 2008-2012
Figure 4.12: FOSHU approved
Figure 4.13: Chocolate with collagen
Figure 4.14: Natural energy chews
Figure 4.15: Share of confectionery launches (% of launches), by category, 2005-2008
Figure 4.16: Thornton’s Gourmet Chocolate Block
Figure 4.17: Hors Dr Bon-Bons with calcium and xylitol
Figure 4.18: Gum to control cravings
Figure 5.19: Key trends in the confectionery market
Figure 5.20: Orbit White - Teeth whitening confectionery
Figure 5.21: Gilco BREO - Tongue cleaning
Figure 5.22: Natural breath freshening
Figure 5.23: Snacks with live probiotic cultures
Figure 5.24: Confectionery with dietary fiber
Figure 5.25: Energy chews with caffeine and taurine
Figure 5.26: Cocoapro & Acticoa chocolate
Figure 5.27: ‘Superfruits’ Health Positioning; Chocolate Goji Treats launch to the US by Superfood Snacks in 2007
Figure 5.28: Maramor chocolate fortified with Omega-3
Figure 5.29: Portion size- 100 calorie confectionery
Figure 5.30: No added sugar - innovative uses for Xylitol
Figure 5.31: Gourmet: Matcha Green Tea
Figure 5.32: Gourmet: Sea Salt
Figure 5.33: Mars American Heritage chocolate
Figure 5.34: Milka Sweet Memories Tafelschokolade, Launched in Austria, February 2007
Figure 5.35: Organic health positioning
Figure 6.36: Ten key future trends in the confectionery market
List of Tables
Table 2.1: Obese and overweight children (5-13 year olds) in Europe and US (%), 2002-2012
Table 2.2: Selected premium chocolatiers in the UK
Table 2.3: Prevalence of ADHD in the seven major markets (‘000), 2008
Table 2.4: Ranking of the most popular claims, overall and by industry, for new product launches, in North America and Western Europe, April 2008 to April 2009
Table 3.5: Value of the confectionery market, by region ($m), 2008-2012
Table 3.6: Forecast value of the confectionery market in Europe and the US ($m), 2008 to 2012
Table 3.7: European and US confectionery market value $m, by category, 2008-2012
Table 3.8: European confectionery market value by category ($m), 2008-2012
Table 3.9: US confectionery market value $m, by category, 2008-2012
Table 4.10: Share of confectionery product launches by innovation type (%), 2005-2008
Table 4.11: Share of top ten product tags used in Japanese new product launches (% share), 2005- 2008
Table 4.12: Share by region of gum product launches (%), 2005 to 2008
Table 4.13: Top 20 tags on new confectionery launches (% of products with tag), 2005-2008
Table 4.14: Top 20 flavors in new product introductions (% of confectionery product launches), 2005-2008

Abstract

Innovations in Confectionery

Key trends, growth opportunities and emerging markets

Report Overview

...In 2008 the confectionery market in Europe and the US was worth $99.7bn, with a projected compound annual growth rate (CAGR) of 2.9% to 2012. Volume growth is projected at even lower levels, with a CAGR of just 2.3% over the same period. In the West, the confectionery market is mature and well-established with low levels of growth. Growth in the industry will come from the key emerging markets of Eastern Europe and Asia Pacific. Health and premium confectionery continue to provide a number of growth opportunities for manufacturers. Ethical concerns relating to food production, working conditions and wages are also having an impact on new product development (NPD) with an increased focus on Fairtrade and organic confectionery introductions.

‘Innovations in Confectionery: Key trends, growth opportunities and emerging markets’ is a report published by Business Insights that evaluates which regions, countries and products are expected to grow in the confectionery market over the next five years. This report provides an understanding of underlying consumer purchasing triggers as well as an in-depth analysis of NPD to assess current and future trends in the confectionery market.

Key Findings

...Cereal bars are the fastest growing category in Europe with growth forecast at 31.7% to 2012, driven by consumer demand for healthy food and drinks.

Chocolate is the largest confectionery category in both the EU and US, with a 51.2% of the European confectionery market (worth $34.8bn in 2008) and with a 50.9% share in the US equating to $18.4bn in 2008.

Between 2005 and 2008 the share of new product introductions claiming to be ethical has risen significantly. 4.0% of all new product introductions in 2008 carried the organic tag compared with just 1.2% in 2005.

The ‘Upscale’ product tag was the number one product tag used on confectionery products in 2008 with the share of products launched using this tag rising steadily from 9.0% in 2005 to 13.8% in 2008.

Use this report to...
  • Predict future growth areas in confectionery based on this report’s forecasts to 2012 of market value by category and sub-category in Europe, North America and Asia-Pacific.
  • Identify key trends that are shaping the confectionery market and examine the key market drivers to 2012 detailing trends in innovation, flavor and product tags.
  • Improve the targeting and effectiveness of your NPD strategy using this report’s analysis of products launch data of over 15,000 product launched between 2005-2008.
  • Discover the impact of consumer purchasing drivers and regulation on the confectionery market and examine the most innovative products launched and areas of opportunity for manufacturers.
Key issues...

Emerging markets. Growth in the confectionery market will largely take place in the emerging markets. Turkey will be the highest growth market, followed by Croatia and Russia which are forecast to grow by more the 25% to 2012.

Natural. Consumer demand for products that are free-from artificial colors, flavors and additives and concern over the long term effects of artificial ingredients has driven growth in the confectionery industry.

Heritage and provenance. For chocolate manufacturers a key growth opportunity is for premiumization through either high quality country of origin (or even single estate) ingredients or by focusing on the quality of production methods.

Healthy and functional confectionery. Health continues to be key innovation opportunity for confectionery managers in line with an ageing population and an obesity epidemic.

Your questions answered...
  • What key consumer trends are driving NPD in confectionery?
  • Which confectionery categories will achieve the highest value growth over the next five years?
  • What are the ten key growth opportunities within the confectionery market?
  • How are ethical and environmental concerns impacting NPD in confectionery?
  • What are the most popular flavors in the confectionery market and how will this change over the next five years?


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