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AAA Going Places Reader Profile

Published by: Roy Morgan Research Pty. Ltd.

Published: Dec. 1, 2008 - 28 Pages


Table of Contents


1 Demographics Profile
1.1 Gender and Age
1.2 Income
1.3 Occupation
1.4 Socio-Economic Status and Discretionary Expenditure
2 Attitudinal Profile (agree with statements)
2.1 Health and Fitness
2.2 Societal Issues
2.3 Shopping Preferences
2.4 Food Preferences
2.5 Finance Preferences
2.6 Advertising and Media Preferences
3 Activities Profile (Participation)
3.1 Eating Out/Fast Food
3.2 Leisure Activities
3.3 General Entertainment
3.4 TV Sports Watched
3.5 Sports and Activities Participated in
4 Segmentation
4.1 Roy Morgan Values Segments
5 Media Profile
5.1 Major Magazines Read
5.2 National Newspapers Read
5.3 Heavy Media Usage
5.4 Newspaper Usage
5.5 Magazine Usage
5.6 TV Watching
5.7 Radio Listening
5.8 Internet Usage
5.9 Cinema Attendance
5.10 Media Typology Index (summary)
5.11 Print Media Typology Index
5.12 TV Media Typology Index
6 How to read the tables

Abstract

Roy Morgan Readership Profiles are the fastest way to gain an intimate understanding of the readers of any magazine in the USA. The detailed reader profile will help you discover how readers of that magazine differ from readers of other magazines and reveal their interests, beliefs, habits and attitudes to everything from terrorism, environmental issues and organic food to travel, sport, wine and investment. Profiles are also available for all magazines in the USA to help you understand, not just the demographics of their readers, but their personal interests, the activities they enjoy and their usage of other media (including online). The data is provided in simple excel spreadsheets, for you to evaluate, analyze, graph and chart for review or presentation.

Please Note: this is delivered as a Excel file.

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