Cable MSO Tactical Analysis Report

Published by: New Paradigm Resources Group

Published: Jun. 1, 2008 - 25 Pages

Table of Contents

Executive Summary

Table of Contents

Tables and Figures

List of Tables

List of Figures

Section 1: Introduction

1.1 Research Methodology

1.2 Report Objectives

1.3 Report Overview

1.4 Market Sectors Analyzed

Section 2: Customer Targeting

2.1 Residential

2.2 Commercial - Telecommuter

2.3 Commercial - SMB

2.4 Commercial - Enterprise

Section 3: Product Differentiation

3.1 Residential

3.2 Commercial

Section 4: Service Provisioning

Section 5: Launch and Distribution

Section 6: Pricing

6.1 Bundling

6.2 Special Promotions

Section 7: Sales & Promotional

7.1 Residential

7.2 Commercial

7.3 Looking Ahead: What to expect in 2008

List of Tables

Table 2.1: Cable Operators' Prioritization of Tactics in the Residential Segment

Table 2.2: Recent Competitor Activities - Residential Product Targeting

Table 2.3: Cable Operators' Prioritization of Tactics in the Telecommuter Segment

Table 2.4: Recent Competitor Activities - Telecommuter Product Targeting

Table 2.5: Cable Operators' Prioritization of Tactics in the SMB Segment

Table 2.6: Recent Competitor Activities - SMB Product Targeting

Table 2.7: Cable Operators' Prioritization of Tactics in the Enterprise Segment

Table 2.8: Recent Competitor Activities - Enterprise Product Targeting

Table 3.1: Residential Product Line

Table 3.2: Recent Competitor Activities - Residential Product Differentiation

Table 3.3: Commercial Product Line

Table 3.4: Recent Competitor Activities - Commercial Product Differentiation

Table 4.1: Recent Competitor Activities - Product Provisioning

Table 5.1: Recent Competitor Activities - Residential Launch and Distribution

Table 5.2: Recent Competitor Activities - Commercial Launch and Distribution

Table 6.1: Residential Bundle: Entry-Level Lead Offer Comparison, January 2008

Table 6.2: Commercial Bundle: Entry-Level Lead Offer Comparison, January 2008

Table 6.3: Recent Competitor Activities - Special Promotions

Table 7.1: Cable Operators' Promotional Tactics in the Residential Segment

Table 7.2: Recent Competitor Activities - Residential Sales & Promotion

Table 7.3: Cable Operators' Promotional Tactics in All Business Segments

Table 7.4: Recent Competitor Activities - Commercial Sales & Promotion

Table 7.5: Tactical Overview: Cable MSOs, 1Q 2008

Table 7.6: Cable Operators' Product Development Plans

List of Figures

Figure 1.1: Housing Units Passed by Cable High-Speed Internet Service

Figure 2.1: Wide Open West Triple-Play Mailer to Residential Customers

Figure 2.2: Comcast Mailer to Small Business Customers

Figure 3.1: Optimum Lightpath Mailer to Small Business Customers

Abstract

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