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Liberate the Chinese Mobile Music Market with DRM-Free Music

Published by: Yankee Group

Published: Feb. 1, 2008 - 8 Pages


Table of Contents


I. Market Overview

The Ecosystem

Current Digital Music Services in China

Online Music Downloads

Online Streaming Music

Mobile Music Downloads

II. Conditions for Mobile Music Market Takeoff

III. DRM: Protecting a Market That Does Not Exist

IV. Conclusions and Recommendations

Recommendation for CPs and SPs

Recommendations for MNOs

V. Further Reading

Abstract

DRM is protecting a market that does not yet exist in China. The mobile music value chain participants should incubate a larger market rather than limit the market’s growth potential at such an early stage.

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