Enterprises Need to Say “I Do” to the Marriage of CRM and Social Media

Published by: Yankee Group

Published: Jun. 1, 2009 - 5 Pages

Table of Contents

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Abstract

This year social media will solidify its place within the realm of traditional business applications. Although social media is a disruptive technology, its real benefit will come when businesses incorporate it within day-to-day customer life cycle processes to engage in real-time customer conversations.

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