Nordic Consumer Survey, Mobile Devices and Services : Market Research Report

Nordic Consumer Survey, Mobile Devices and Services

Published by: IDC

Published: May. 31, 2009 - 31 Pages

Table of Contents
IDC Opinion
In This Study
Executive Summary
Methodology
Respondent Characteristics
Situation Overview
Mobile Internet
Mobile Phone Use (Not Communication)
Mobile Communication
Future Outlook
Mobile Internet
Mobile Broadband Services
Mobile Usage
Mobile Phone Use (Not Communication)
Mobile Uploads to Web Sites and Blogs
Directory Services and navigation
Mobile Payments
Game Downloads and Playing
Individualization and Customizing
Music Downloads and Listening
Mobile Communication
Voice Calls
Real-Time Text
Essential Guidance
Learn More
Related Research
Nordic Consumer Survey 2008 (2/3)
Nordic Consumer Survey 2007
International Research (Topic Specific)
Questionnaire
Synopsis
Table: Statistical Uncertainties by Number of Respondents and Response Distribution
Figure: Survey Coverage
Figure: Respondent Demographics
Figure: Respondents' Education and Employment
Figure: Household Types and Income
Figure: Mobile Broadband Usage
Figure: User Demographics: Mobile Broadband
Figure: Internet TV broadcasting vs Mobile TV Broadcasting
Figure: Internet Video Streams vs Mobile Video Clips
Figure: Internet Music Download vs Mobile Music Downloads
Figure: Web/Blog Upload From Mobile Phone
Figure: User and Interest Demographics: Web/Blog Upload From Mobile Phone
Figure: Directory and GPS Services
Figure: User Demographics: Directory and GPS Services
Figure: Mobile Phone Payments
Figure: User Demographics: Mobile Payments
Figure: Mobile Phone Game Downloading and Playing
Figure: User Demographics: Mobile Phone Game Downloading and Playing
Figure: User Demographics: Mobile Phone Logos and Ringtones
Figure: User Demographics: Mobile Phone Music Downloads and Listening
Figure: Real-Time Text Communication
Figure: User Demographics: Real-Time Text Communication

Abstract

This study is part of a series of studies and represents the findings from IDC's annual consumer survey. In addition to the document, an Excel tool is provided for in-depth analysis of the results.

"The convergence of mobile devices is gaining in visibility," said Anders Elbak, research manager and author of the study. "Mobile services will be the key for growth as mobile devices are used for everything from music downloads to location-based services."

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