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China CRM (exCC) Market 2009-2013 Forecast and Analysis: Developing Status and Road Map

Published by: IDC

Published: May. 20, 2009 - 20 Pages


Table of Contents


Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Market Overview and Situation in 2008
Competitive Landscape Overview
The Features of China CRM (exCC) Market
Vendors' Side
End-User's Side
Future Outlook
Forecast and Assumptions
Market Context
Solution Demand Trend in the Next 1–2 Years
Increased Demands for Industrial and Individual Features
Refined Sales
High-Level Decision Support
Industry Opportunities
Telecom
Retail
Industrial Competition Landscape
Increased Competition in the SME Market Resulting from CRM (exCC) On Demand
Economic Environment Promotes Reshuffle in the CRM (exCC) Market
Essential Guidance
CRM (exCC) Developing Road Map and Values to Enterprises
Learn More
Related Research
Definitions
Solution Definitions
Synopsis
Table: Key Forecast Assumptions for the China CRM (exCC) Market, 2009–2012
Table: China CRM (exCC) Applications Software Market Size, 2007–2013: Comparison of 2008 and 2009 Forecasts (RMB M)
Figure: CRM (exCC) Market Size in 2008 and Growth Rate
Figure: CRM (exCC) Market Break Down by Industry with Growth Rate in 2008
Figure: China CRM (exCC) Solution Vendors' Landscape
Figure: CRM (exCC) Market Size and Forecast, 2008–2013
Figure: China CRM (exCC) Market Developing Road Map

Abstract

This IDC study provides an overview of the current status of the China CRM (exCC) application market and a forecast for the next five years. It also includes the competitive landscape and market opportunities analyses.

Definitely, the CRM (exCC) applications market is a huge potential market in China, despite the adverse impact by the global economic crisis. However, from IDC's point of view, it will still be full of opportunities in the near future.

Describing the developing road map of China CRM (exCC) market, Emily Bian, senior software analyst, IDC China, says, "It will experience four major developing stages in the near future: information collection, process management, refined sales, and strategy decision support. In the China market, most of CRM (exCC) system users are at stages 1 and 2. Some of the pioneer enterprises try to deepen the application of CRM (exCC) system to achieve refined sales. Considering the overall IT establishment level of the China market, we still need some time to achieve the CRM (exCC) application at stage 4."



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