Consumer Healthcare 2009 : Market Research Report

Consumer Healthcare 2009

Published by: Richard K. Miller & Associates

Published: Jun. 12, 2009 - 166 Pages

PART I: HEALTH & HEALTHCARE IN THE UNITED STATES
1 THE STATE OF CONSUMER HEALTH: 1.1 Personal Health Issues; 1.2 Prevalence of Disease and Illness; 1.3 Causes of Death; 1.4 Chronic Conditions; 1.5 Obesity; 1.6 Market Resources
2 CONSUMER HEALTH: STATE-BY-STATE: 2.1 Overview; 2.2 Alabama; 2.3 Alaska; 2.4 Arizona; 2.5 Arkansas; 2.6 California; 2.7 Colorado; 2.8 Connecticut; 2.9 Delaware; 2.10 District of Columbia; 2.11 Florida; 2.12 Georgia; 2.13 Hawaii; 2.14 Idaho; 2.15 Illinois; 2.16 Indiana; 2.17 Iowa; 2.18 Kansas; 2.19 Kentucky; 2.20 Louisiana; 2.21 Maine; 2.22 Maryland; 2.23 Massachusetts; 2.24 Michigan; 2.25 Minnesota; 2.26 Mississippi; 2.27 Missouri; 2.28 Montana; 2.29 Nebraska; 2.30 Nevada; 2.31 New Hampshire; 2.32 New Jersey; 2.33 New Mexico; 2.34 New York; 2.35 North Carolina; 2.36 North Dakota; 2.37 Ohio; 2.38 Oklahoma; 2.39 Oregon; 2.40 Pennsylvania; 2.41 Rhode Island; 2.42 South Carolina; 2.43 South Dakota; 2.44 Tennessee; 2.45 Texas; 2.46 Utah; 2.47 Vermont; 2.48 Virginia; 2.49 Washington; 2.50 West Virginia; 2.51 Wisconsin; 2.52 Wyoming
3 CONSUMER HEALTHCARE SPENDING: 3.1 Market Assessment; 3.2 Healthcare Inflation; 3.3 Gender Spending Characteristics; 3.4 Medical Debt; 3.5 Spending For Senior Care; 3.6 Negotiating Medical Bills
4 DEMOGRAPHICS OF HEALTHCARE SPENDING: 4.1 Overview; 4.2 Healthcare Spending by Age; 4.3 Healthcare Spending by Household Income; 4.4 Healthcare Spending by Household Type; 4.5 Healthcare Spending by Race and Ethnicity; 4.6 Healthcare Spending by Region; 4.7 Healthcare Spending by Education
5 HEALTH INSURANCE COVERAGE: 5.1 Market Assessment; 5.2 The Uninsured; 5.3 The Underinsured; 5.4 Premium Inflation; 5.5 Employment-Based Coverage; 5.6 Medicare, Medicaid, and SCHIP; 5.7 Retiree Benefits; 5.8 Individual Health Insurance; 5.9 Consumer-Directed and High-Deductible Plans; 5.10 Market Resources
6 DEFERRING CARE DUE TO THE RECESSION: 6.1 Putting Off Medical Care; 6.2 Consequences of Delayed Care; 6.3 Rushing Reimbursed Care; 6.4 Seeking Cheaper Alternative Remedies
7 PREVENTION & WELLNESS: 7.1 Overview; 7.2 Preventive Health Measures; 7.3 Exercise and Fitness; 7.4 Healthy Eating; 7.5 Dieting; 7.6 Cancer Screening; 7.7 Flu Shots
8 AT-RISK HEALTH: 8.1 Overview; 8.2 Obesity; 8.3 Smoking; 8.4 Those Who Do Not Exercise; 8.5 Health Behaviors Among Young Adults; 8.6 Gender Characteristics
9 CONSUMER EXPECTATIONS: 9.1 Demand for Quality; 9.2 Access and Affordability; 9.3 Pricing Transparency; 9.4 Convenience; 9.5 Expectations in Outpatient and Office Visits; 9.6 The Physician-Patient Relationship; 9.7 Privacy and Security of Information
10 PATIENT SATISFACTION: 10.1 Satisfaction With Healthcare; 10.2 HCAHPS; 10.3 Assessing Patient Satisfaction
11 PERSONAL HEALTH RECORDS: 11.1 Overview; 11.2 Definitions; 11.3 Consumer Use of PHRs; 11.4 Commercial PHR Systems; 11.5 Compatibility Issues; 11.6 Pilot Projects
PART II: HEALTHCARE DECISIONMAKING
12 HEALTH RESEARCH ONLINE: 12.1 Medical- and Healthcare-Related Websites; 12.2 Online Health Search; 12.3 Physician-Provided Services; 12.4 Obtaining A Second Opinion Online; 12.5 Online Patient Groups
13 PROVIDER RATINGS: 13.1 Hospital Price/Quality Information for Consumers; 13.2 Hospital Compare; 13.3 Quality Reporting; 13.4 Price and Quality Comparison Tools; 13.5 State Healthcare Agency and Association Sites; 13.6 Consumer Ratings
14 DECISIONS TO SEEK TREATMENT: 14.1 Overview; 14.2 Unawareness of Disease; 14.3 Guidance for Care Decisions; 14.4 Failure to Seek Treatment; 14.5 Treatment for Behavioral and Mental Health; 14.6 Market Resources
15 SHOPPING FOR HEALTHCARE SERVICES: 15.1 Overview; 15.2 Consumers Seeking Provider Services; 15.3 Influences For Provider Choice; 15.4 Use of Provider Ratings Data
16 TREATMENT PLANS & FOLLOW-UP CARE: 16.1 Overview; 16.2 Non-Compliance or Lack of Adherence; 16.3 Follow-up Care; 16.4 Treatment of Diabetes
17 APPEARANCE ENHANCEMENT & ANTI-AGING: 17.1 Consumer Priorities; 17.2 Spending for Anti-Aging; 17.3 Spending By Women; 17.4 Spending By Men; 17.5 Cosmetic Surgery; 17.6 Market Resources
18 GENETIC TESTING: 18.1 Personalized Medicine; 18.2 Direct-to-Consumer Genetic Testing; 18.3 Current Limitations; 18.4 The Genetic Information Nondiscrimination Act; 18.5 Market Resources
PART III: TREATMENT OPTIONS
19 PRIMARY & PHYSICIAN CARE: 19.1 Physician Visits; 19.2 Market Assessment; 19.3 Primary Care Physicians; 19.4 Concierge Physician Practices; 19.5 Medical Homes; 19.6 Access; 19.7 Work-site Clinics; 19.8 Airport Clinics; 19.9 Virtual Visits; 19.10 Shared Medical Appointments; 19.11 Market Resources
20 HOSPITAL ADMISSIONS: 20.1 Hospital Visits; 20.2 Market Assessment; 20.3 Inpatient Admissions; 20.4 Outpatient Visits
21 HOME CARE: 21.1 Market Assessment; 21.2 Use of Home Care Services; 21.3 Hospital Home Care Services; 21.4 Physicians Participation in Home Care; 21.5 Market Resources
22 PRESCRIPTION DRUGS: 22.1 Market Assessment; 22.2 Prescription Drug Sales; 22.3 Prescription Drug Use; 22.4 Generic Drugs; 22.5 Direct-To-Consumer Advertising; 22.6 Behind-The-Counter Drugs; 22.7 Market Resources
23 RETAIL-BASED CLINICS: 23.1 Patient Services; 23.2 In-store Clinics; 23.3 Hospital-Operated Clinics; 23.4 Market Resources
24 MEDICAL SPAS: 24.1 Overview; 24.2 Market Assessment; 24.3 Market Trends; 24.4 Market Resources
25 MEDICAL TOURISM: 25.1 Traveling Abroad for Medical Procedures; 25.2 Destinations For Medical Care; 25.3 Organizational Support for Medical Tourism; 25.4 Market Resources
26 COMPLEMENTARY AND ALTERNATIVE MEDICINE: 26.1 Market Assessment; 26.2 Current Status: CAM Use in America; 26.3 CAM Programs in Hospitals; 26.4 Acupuncture; 26.5 Chiropractic Care; 26.6 Therapeutic Touch; 26.7 Yoga; 26.8 Market Resources
27 FAMILY CAREGIVERS: 27.1 Profile; 27.2 Caregiver Consumers; 27.3 Support for Caregivers
MARKET RESOURCES
REFERENCES

Abstract

Consumer Healthcare 2009, now in its 2nd edition, assesses healthcare planning and decisionmaking from a consumer/patient perspective. Consumers’ attitudes toward their health and how they research healthcare, select hospitals for treatment, and choose providers is presented. Also included is insight into consumers’ health-related behaviors and the influence of marketing on the choices they make. Demographic and state-by-state analysis as well as recent market research studies are also presented.

Consumer Healthcare 2009 also...

Quantifies how consumers view their own health
Quantifies and discusses at-risk health behaviors
Provides seven measures of consumer health and rankings on a state-by-state basis
Provides an analysis of healthcare spending for six primary demographics: age, household income, type of household, race and ethnicity, region, and education
Quantifies and discusses the wellness and preventive measures some consumers take to protect their health
Presents survey findings on how consumers use the Internet to search for health information and the influence of this information on healthcare decisionmaking
Identifies and discusses consumer expectations of providers and how various attributes of care affect patient satisfaction

Hospital, health insurer, and pharmaceutical executives can use Consumer Marketing 2009 to better understand consumers’ health needs and decisionmaking related to their care. Using the behavioral analyses in Consumer Healthcare 2009, strategic planners can optimize marketing, better addressing patient expectations and ultimately improving patient satisfaction.

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Consumer Healthcare 2009

Table of Contents

Abstract