Lianhua Supermarket Holdings 2009: A Company Profile

Published by: Access Asia

Published: Jun. 11, 2009 - 34 Pages

Table of Contents

1 OVERVIEW

1.1 Report Overview

1.2 Other Access Asia Reports of Possible Interest

1.3 Free Weekly Online Newsletter and Editorials

2 LIANHUA SUPERMARKET HOLDINGS CO., LTD.

2.1 Company Details

2.2 Company Background

Table 2.1 LIANHUA SUPERMARKET HOLDINGS: NUMBER OF STORES, 2000-2008

Table 2.2 LIANHUA SUPERMARKET HOLDINGS: NUMBER OF STORES BY PROVINCE, 2002 & 2007

Table 2.3 LIANHUA SUPERMARKET HOLDINGS: NUMBER OF STORES BY PROVINCE, 2008

Table 2.4 LIANHUA SUPERMARKET HOLDINGS: REVENUE BREAKDOWN BY SEGMENT, 2003-2008

Table 2.5 LIANHUA SUPERMARKET HOLDINGS: GROSS & OPERATING PROFIT MARGINS, 2003-2008

Table 2.6 LIANHUA SUPERMARKET HOLDINGS: SAME-STORE SALES GROWTH, 2007-2008

3 LIANHUA SUPERMARKET’S MARKET

3.1 The Supermarket Retailing Industry

3.1.1 The Supermarket Retailing Industry: Total Retail Above Government Statistics Threshold

Table 3.1 TOTAL RETAIL INDUSTRY ABOVE THE GOVERNMENT STATISTICS THRESHOLD, 2002-2008

3.1.2 The Supermarket Retailing Industry: The Total Retail Industry

Table 3.2 THE TOTAL RETAIL INDUSTRY STRUCTURE, 2002-2008

3.1.3 The Supermarket Retailing Industry: Supermarket Significance Within the Total Retail Industry

Table 3.3 SUPERMARKET SIGNIFICANCE WITHIN THE TOTAL RETAIL INDUSTRY, 2002-2008

3.2 Supermarket Industry Sectors By Size

3.2.1 Supermarket Industry Sectors By Size: Size Definitions & Averages

Table 3.4 ESTIMATED AVERAGE SUPERMARKET OUTLET SALES, PROFITS, SIZE & STAFF (INCLUDING STORES BELOW THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008

3.2.2 Supermarket Industry Sectors By Size: Outlets

Table 3.5 ESTIMATED SUPERMARKET NUMBER OF OUTLETS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008

3.2.3 Supermarket Industry Sectors By Size: Floorspace

Table 3.6 ESTIMATED SUPERMARKET AREA OF FLOORSPACE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008

3.2.4 Supermarket Industry Sectors By Size: Staff

Table 3.7 ESTIMATED SUPERMARKET NUMBER OF STAFF (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008

3.2.5 Supermarket Industry Sectors By Size: Sales

Table 3.8 ESTIMATED SUPERMARKET SALES REVENUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008

3.2.6 Supermarket Industry Sectors By Size: Profits

Table 3.9 ESTIMATED SUPERMARKET NET PROFITS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008

3.2.7 Supermarket Industry Sectors By Size: Footfall & Basket Size

Table 3.10 AVERAGE SUPERMARKET CUSTOMER VISITS & BASKET VALUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008

3.3 Leading Supermarket Retailers

3.3.1 Leading Supermarket Retailers: Top 50 FMCG Chainstore Retailers’ Turnover & Stores

Table 3.11 CHINA’S TOP 50 FAST MOVING CONSUMER GOODS (FMCG) CHAIN-STORE RETAILERS TOTAL SALES TURNOVERS AND OUTLET NUMBERS, 2008

Table 3.12 CHINA’S TOP 50 FAST MOVING CONSUMER GOODS (FMCG) CHAIN-STORE RETAILERS AVERAGE OUTLET SALES TURNOVER, 2008

3.3.2 Leading Retailers: Top-10 Foreign-invested Supermarket Retailers

Table 3.13 COMPARISON OF CHINA’S 10 LEADING FOREIGN-INVESTED SUPERMARKET/HYPERMARKET RETAIL CHAINS, 2004-2008

3.3.3 Leading Retailers: Selected Retailer Same Store Sales Growth

Table 3.14 SAME-STORE SALES GROWTH OF SELECTED RETAILERS, 2004-2008

3.3.4 Leading Retailers: Selected Listed Retailer Non-retail Revenue Significance

Table 3.15 OTHER REVENUE AS A % OF SELECTED LISTED RETAILERS’ TOTAL REVENUE, 2004-2008

3.3.5 Leading Retailers: Selected Listed Retailer Net Profit Margins

Table 3.16 SELECTED LISTED RETAILERS’ NET PROFIT MARGINS, 2004-2008

3.3.6 Leading Retailers: Selected Listed Retailer Operating Profit Margins

Table 3.17 SELECTED LISTED RETAILERS’ OPERATING PROFIT MARGINS, 2004-2008

3.3.7 Leading Retailers: Selected Listed Retailer Gross Profit Margins

Table 3.18 SELECTED LISTED RETAILERS’ GROSS PROFIT MARGINS, 2004-2008

3.3.8 Leading Retailers: Selected Listed Supermarket Retailer Gross Profit Margins

Table 3.19 SUPERMARKET/HYPERMARKET/WAREHOUSE STORE SELECTED LISTED RETAILERS’ GROSS PROFIT MARGINS, 2004-2008

3.3.9 Leading Retailers: Selected Listed Retailer Supermarket Business Share of Revenue

Table 3.20 SUPERMARKET/HYPERMARKET/WAREHOUSE STORE SELECTED LISTED RETAILERS’ REVENUE SHARES, 2004-2008

3.3.10 Leading Retailers: Selected Listed Supermarket Retailer Current Ratios

Table 3.21 CURRENT RATIO OF SELECTED RETAILERS, 2004-2008

3.3.11 Leading Retailers: Selected Listed Supermarket Retailer Debt-Equity Ratios

Table 3.22 DEBT TO EQUITY RATIO OF SELECTED RETAILERS, 2004-2008

3.3.12 Leading Retailers: Selected Listed Supermarket Retailer Return on Assets

Table 3.23 RETURN ON ASSETS OF SELECTED LISTED RETAILERS, 2004-2008

4 LIANHUA SUPERMARKET’S FINANCES & FUTURE

4.1 Financial Results

Table 4.1 LIANHUA SUPERMARKET HOLDINGS: FINANCIAL RESULTS, 2004-2008*

4.2 Future Development

Abstract

Access Asia’s Company Profile series of reports are meant to provide independent analysis on Chinese companies either in the news, or on the M&A radar. All company profiles contain contact details, company background and history, key activities in China, a SWOT analysis and key financial figures. We also include any key company events that have made the news, new product releases and branding activity.

As with other leading supermarket groups, Lianhua is shifting emphasis towards hypermarket and superstore outlets, and the company obtained nearly 60% of its revenue from hypermarkets in 2008, thanks to the opening of more hypermarkets and the increasing popularity of this store format among shoppers.

Lianhua is beginning to spread its regional interests more outside of its Shanghai base market, especially into neighbouring provinces such as Jiangsu and Zhejiang, but is also opening its rapidly expanding chain of hypermarkets across a further geographical range.

Strong same store sales growth is helping to sustain Lianhua’s place as one of the leading domestic supermarket chains in China. Likewise, the company is also at the forefront of development in the emerging private label sector, already having started its private label business in 1996. Lianhua has turned to Daymon Worldwide, a US-based private brand broker, to help it develop its private label business.

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