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Germany Online: Europe's Biggest E-Commerce Market Comes of Age

Published by: eMarketer

Published: May. 1, 2009 - 9 Pages


Table of Contents


Executive Summary

Retail E-Commerce Sales in Germany, 2003-2008 (billions of €)

Key Questions

The eMarketer View

Internet Usage Summary

Top 10 Countries, Ranked by Internet Users*, 2008-2013 (millions)

Internet Users and Penetration in Select Countries in Europe, 2008-2013 (millions and % of population)

Internet Users* in Germany, by Experience Online, October-December 2008 (% of respondents)

Mobile Subscription Penetration in Germany, 2007 & 2008 (% of population)

The Growing Appeal of Online Buying

Internet Users* in Germany, by Age and Gender, July-September 2008 (% of respondents)

Online Activities of Male Internet Users in Germany, by Age, 2008 (% of respondents)

Online Activities of Female Internet Users in Germany, by Age, 2008 (% of respondents)

Online Buyers in Select Countries, 2008 (% of respondents)

Retail E-Commerce Sales in Germany, 2003-2008 (billions of €)

B2C E-Commerce in Germany, 2008-2014 (billions of €)

Consumers in Germany Who Have Ever Purchased Select Travel Products/Services Online, February 2009 (millions and % of total population)

Leading Products and Services Researched Online in the Past Year by Internet Users* in Germany, October-December 2008 (% of respondents)

Key Trends

Shopping Clubs

The Emergence of Mobile Commerce

3G* and Total Mobile Subscriptions in Germany, 2005-2009 (millions)

Top Five Mobile Content Types or Services that Mobile Phone Users* in Germany Intend to Use in the Next Two Years, November 2008 (% of respondents)

Conclusions

Related Information and Links

Related Links

Contact

Report Contributors

Abstract

The progress of e-commerce in Germany, Europe’s largest Internet population, reflects patterns seen earlier in other countries, such as the UK and the US. But cautious consumers’ security concerns and traditional payment habits are increasingly being overcome.

The Germany Online report analyzes the factors driving the surge in German e-commerce.

Many German retailers were slow to recognize the advantages of Internet sales—30% of the German firms selling on the Web last year launched their online stores in 2007 or later.

Nevertheless, sales are growing.

By the end of 2008, German retail e-commerce sales—excluding event tickets, financial products and travel—reached €13.6 billion ($20 billion), up €2.2 billion ($3.2 billion) from 2007.

Key questions the “Germany Online” report answers:
  • How many German consumers are buying products and services on the Internet?
  • How do online buying patterns vary with age and gender?
  • How is the arrival of online shopping clubs changing the e-commerce landscape?
  • What is the current level of interest in mobile commerce?
  • And many others…
eMarketer Reports—On Target and Up to Date

The Germany Online report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make fast, whip-smart business decisions.

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