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U.S. Consumer Location-Based Services 2009-2013 Forecast and Analysis: LBS Becoming Central to the Mobile Internet and Entertainment IndustriesPublished by: IDC Published: May. 13, 2009 - 27 Pages Table of ContentsTable of Contents IDC Opinion In This Study MethodologySituation Overview Mobile Internet DevelopmentMobile Data Services DevelopmentGoogle's "Latitude" OfferingSmuleMapping and Navigation as Leading ApplicationsConvergent Categories and Monetization Through AdvertisingThe Challenge of the Business ModelCompeting Global Mobile Services EcosystemsFuture Outlook Forecast and AssumptionsMapping/Navigation/SearchFamily and Friend Locators"Other" LBS CategoriesTotal U.S. Consumer LBS Revenue ForecastMarket ContextEssential Guidance Learn More Related ResearchSynopsisTable: Key Forecast Assumptions for the U.S. Consumer Location-Based Services Market, 2009–2013 Table: U.S. Total Mobile Subscribers, Consumer Mobile Subscribers, and Consumer Location-Based Services Subscribers, 2008–2013 (M) Table: U.S. Consumer Mapping/Navigation/Search Service Users, Revenue, and Average Monthly Transactions and Prices, 2008–2013 Table: U.S. Consumer Family and Friend Locator Service Users, Revenue, and Average Monthly Transactions and Prices, 2008–2013 Table: U.S. Consumer "Other" Location-Based Services Users, Revenue, and Average Monthly Transactions and Prices, 2008–2013 Table: U.S. Consumer Location-Based Services Revenue by Service Type, 2008–2013 ($M) Table: U.S. Consumer Location-Based Services Revenue by Payment Type, 2008–2013 ($M) Table: U.S. Consumer Location-Based Services Revenue, 2007–2013: Comparison of December 2008 and May 2009 Forecasts ($M) Figure: U.S. Consumer Location-Based Services Revenue by Service Type, 2008–2013 Figure: U.S. Consumer Location-Based Services Revenue by Payment Type, 2008–2013 Figure: U.S. Consumer Location-Based Services Revenue, 2007–2013: Comparison of December 2008 and May 2009 Forecasts ($M) AbstractThis IDC study examines the current and future state of the U.S. consumer location-based services space. Key LBS applications are reviewed and forecast, and essential guidance is offered to IDC clients. Dating from the July 2008 launch of the Apple iPhone Apps Store, location-based services (LBS) innovation has clearly accelerated. Location-aware social networking is now being incorporated into applications like gaming, and location-enabled social networking is now being incorporated into mapping applications like Google's Latitude. Competition among the major emerging ecosystems will further accelerate LBS innovation as well. "Mobile LBS applications such as those from innovative developers such as Smule and industry giants such as Google will be among the key drivers of the evolution of the mobile Internet and mobile applications in the coming decade," notes Scott Ellison, vice president of Mobile and Wireless. "The LBS market will be a key beneficiary of the rapidly emerging competition among the mobile ecosystems including Android, Apple, BlackBerry, BREW, Palm, Symbian, and Windows Mobile, all of which offer LBS as a central core value proposition for application developers," he adds. Get Full Details About This Report >> |
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