U.S. Mobile Video and Television 2009-2013 Forecast : Market Research Report

U.S. Mobile Video and Television 2009-2013 Forecast

Published by: IDC

Published: May. 27, 2009 - 41 Pages

Table of Contents
IDC Opinion

In This Study
Methodology
Situation Overview
3Q08 Wireless Consumer Survey Results
MNO Strategies and Platform Provider Overview
Self-Branded MNO and MVNO Platforms
Verizon Wireless
AT&T Mobility
Sprint Nextel
T-Mobile
Other MNOs and MVNOs
Platform Provider and Service Enabler Summary
Future Outlook
Forecast and Assumptions
Handset Developments
Content Provider Trends
Mobile Broadcast and Multicast Market Outlook
Additional Forecast Qualifications
Market Forecast
Market Context
Essential Guidance
Learn More
Related Research
Synopsis
Table: Key Forecast Assumptions for the U.S. Mobile Video and Television Market, 2009�2013
Table: U.S. Wireless Subscribers and Mobile Video/TV Customers and Subscribers by Segment, 2005�2013 (M)
Table: U.S. Wireless Video/TV Revenue by Segment, 2005�2013
Table: U.S. Mobile Video and Television Revenue, 2005�2013: Comparison of May 2008 and May 2009 Forecasts ($M)
Figure: U.S. Mobile Video/TV Supply Chain
Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Gender
Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Age
Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Plan Type
Figure: U.S. Mobile Consumer Entertainment Content/Service Penetration by Education Level
Figure: Broadcast/Multicast Service Examples, 2009
Figure: Interactive Mobile TV Examples
Figure: U.S. Mobile Video and Television Revenue, 2005�2013: Comparison of May 2008 and May 2009 Forecasts

Abstract

This IDC study explores the likely evolutionary path for U.S. mobile television and video content and services for 2009-2013. Fresh survey data, mobile network operator (MNO) and mobile virtual network operator (MVNO) strategies, key technology providers, market drivers and barriers, and the outlook for premium fee-based and ad-oriented business models are included.

"Despite the economic downturn, the outlook for mobile video and TV services remains relatively bright due to a confluence of factors," says Lewis Ward, research manager of IDC's Digital Marketplace: Mobile Media and Entertainment service. "Although ad-based revenue appears unlikely to emerge as a major contributor to revenue growth in the forecast period, innovation in the premium-billed third-party application and direct-to-consumer service space should contribute to the doubling of the total base of mobile video/TV subscribers and customers from 2008 to 2013."

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