Nordic Consumer Survey, Entertainment : Market Research Report

Nordic Consumer Survey, Entertainment

Published by: IDC

Published: May. 11, 2009 - 30 Pages

Table of Contents
IDC Opinion

In This Study
Executive Summary
Methodology
Respondent Characteristics
Situation Overview
Media Consumption
Digital TV
Gaming
Future Outlook
Media Consumption
Physical Media
Online Media
Digital TV
TV Reception and Pay TV
Choice of TV Provider
TV Functionality
Gaming
PC and Online Gaming
Game Consumption
Mobile Gaming
Essential Guidance
Learn More
Related Research
Nordic Consumer Survey 2008 (2/3)
Nordic Consumer Survey 2007
International Research (Topic specific)
Questionnaire
Synopsis
Table: Statistical Uncertainties by Number of Respondents and Response Distribution
Figure: Survey Coverage
Figure: Respondent Demographics
Figure: Respondents' Education and Employment
Figure: Household Types and Income
Figure: Media Consumption: Traditional/Physical Media
Figure: User Demographics: Movie Rentals and Purchases
Figure: Media Consumption: Online Media
Figure: User Demographics; Web Radio and Online Music Services
Figure: TV Reception by Technology
Figure: Subscription to Pay-TV Channels
Figure: Choice of TV Provider
Figure: User Demographics: TV Channels
Figure: User Demographics; HD Content and Required Top Box
Figure: Use of and Interest in Advanced TV Functionality
Figure: User Demographics; Program Recording and Internet Access on TV
Figure: Use of and Interest in Gaming
Figure: User Demographics; PC Games and Game Consoles
Figure: User Demographics; PC and Console Games
Figure: User Demographics; Mobile Gaming
Figure: User Ages; Mobile Gaming

Abstract

This study is part of a series of studies and represents the findings from IDC's annual consumer survey. In addition to the document, an Excel tool is provided for in-depth analysis of the results.

"The convergence of IT and consumer electronics is entering a second phase," said Anders Elbak, research manager and the author of the study. "It seems that the PC is struggling in becoming the preferred entertainment center over the TV, as network capabilities and other advanced features are being embedded in consumer electronics."

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