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Dietary Supplement Market Trends & Opportunities

Published by: Datamonitor

Published: Jun. 4, 2009 - 35 Pages


Table of Contents


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Abstract

Introduction

This presentation, which takes a global perspective but focuses on the US, provides a dietary supplement market overview and then explores consumer attitudes toward dietary supplements. It then profiles the product and market trends including product innovations

Scope
  • A conference presentation given by Datamonitor's New Consumer Insight (NCI) and Product Launch Analytics (PLA) analysts in April 2009
  • This presentation combines consumer trend analysis with market observations
Highlights

Consumers in the US have a more favorable view toward supplements than Europeans or Asians

Age is no longer as big a factor for sleep aids as it once was. Prescription sleep aid use among 18-24-year olds has tripled over the last 10 years in the USA

Reasons to Purchase
  • Understand how consumer attitudes are likely to affect future purchase decisions
  • Access unique survey insight to understand why, and to what extent, consumers are drawn to differing types of dietary supplements
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