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Bare Escentuals Inc. - SWOT AnalysisPublished by: Datamonitor Published: May. 13, 2009 - 20 Pages Table of Contents
AbstractDatamonitor's Bare Escentuals Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. Bare Escentuals Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.Bare Escentuals (Bare) is a US based cosmetics company and is a leader in the mineral-based cosmetic market. The company develops, markets and sells cosmetics, skin care, and body care products under brands such as bareMinerals, bareVitamins, RareMinerals, i.d. and Bare Escentuals. The company sells skin care products under the md formulations brand. The company primarily operates in the US, but, also has presence in international markets such as the UK, Ireland, France, Germany and Japan. Bare Escentuals is headquartered in San Francisco, California and employed 1,570 people on December 2007. The company recorded revenues of $511 million during the financial year (FY) ended December 2007, an increase of 29.5% over 2006. The increase in revenues in 2007 was due to growth in the sales of bareMinerals line of cosmetics, both domestically and abroad. The operating profit of the company was $169 million during FY2007, an increase of 21.8% over 2006. The net profit was $88.1 million in FY2007, an increase of 75.4% over 2006. Scope of the Report
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