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Oral hygiene in Turkey to 2012

Published by: Datamonitor

Published: May. 19, 2009 - 158 Pages


Table of Contents


Chapter 1 EXECUTIVE SUMMARY
Summary Market Level - Oral hygiene
Summary category level - Dental floss
Summary category level - Denture care
Summary category level - Mouthwash
Summary category level - Toothbrushes
Summary category level - Toothpaste
Chapter 2 INTRODUCTION
What is this report about?
How to use this report
Market Definition
Chapter 3 MARKET OVERVIEW
Value Analysis, 2002-2007
Value Analysis, 2007-2012
Value Analysis, US$ 2002-2007
Value Analysis, US$ 2007-2012
Volume Analysis, 2002-2007
Volume Analysis, 2007-2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita
Chapter 4 LEADING COMPANY PROFILES
Procter & Gamble Company, The
Colgate-Palmolive Company
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS
Value Analysis, 2002-2007
Value Analysis, 2007-2012
Value Analysis, US$ 2002-2007
Value Analysis, US$ 2007-2012
Volume Analysis, 2002-2007
Volume Analysis, 2007-2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita
Chapter 6 CATEGORY ANALYSIS - DENTURE CARE
Value Analysis, 2002-2007
Value Analysis, 2007-2012
Value Analysis, US$ 2002-2007
Value Analysis, US$ 2007-2012
Volume Analysis, 2002-2007
Volume Analysis, 2007-2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita
Chapter 7 CATEGORY ANALYSIS - MOUTHWASH
Value Analysis, 2002-2007
Value Analysis, 2007-2012
Value Analysis, US$ 2002-2007
Value Analysis, US$ 2007-2012
Volume Analysis, 2002-2007
Volume Analysis, 2007-2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES
Value Analysis, 2002-2007
Value Analysis, 2007-2012
Value Analysis, US$ 2002-2007
Value Analysis, US$ 2007-2012
Volume Analysis, 2002-2007
Volume Analysis, 2007-2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE
Value Analysis, 2002-2007
Value Analysis, 2007-2012
Value Analysis, US$ 2002-2007
Value Analysis, US$ 2007-2012
Volume Analysis, 2002-2007
Volume Analysis, 2007-2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita
Chapter 10 COUNTRY COMPARISON
Value
Volume
Market Share
Chapter 11 NEW PRODUCT DEVELOPMENT
Product launches over time
Recent product launches
Chapter 12 TURKEY SOCIOECONOMIC PROFILE
Country Overview
Key Facts
Political Overview
Turkey Economic Overview
Chapter 13 TURKEY MACROECONOMIC PROFILE
Macroeconomic Indicators
Chapter 14 RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Primary research
Data finalization
Ongoing research
Chapter 15 APPENDIX
Future readings
How to contact experts in your industry
Disclaimer
LIST OF FIGURES
Figure 1: Turkey oral hygiene value and value forecast, 2002-2012 (TRY m, nominal prices)
Figure 2: Turkey oral hygiene category growth comparison, by value, 2002-2012
Figure 3: Turkey oral hygiene volume and volume forecast, 2002-2012 (Units m)
Figure 4: Turkey oral hygiene category growth comparison, by volume, 2002-2012
Figure 5: Turkey oral hygiene company share, by value, 2006-2007 (%)
Figure 6: Turkey oral hygiene distribution channels, by value, 2006-2007 (%)
Figure 7: Turkey dental floss value and value forecast, 2002-2012 (TRY m, nominal prices)
Figure 8: Turkey dental floss category growth comparison, by value, 2002-2012
Figure 9: Turkey dental floss volume and volume forecast, 2002-2012 (Units m)
Figure 10: Turkey dental floss category growth comparison, by volume, 2002-2012
Figure 11: Turkey dental floss company share, by value, 2006-2007 (%)
Figure 12: Turkey dental floss distribution channels, by value, 2006-2007 (%)
Figure 13: Turkey denture care value and value forecast, 2002-2012 (TRY m, nominal prices)
Figure 14: Turkey denture care category growth comparison, by value, 2002-2012
Figure 15: Turkey denture care volume and volume forecast, 2002-2012 (Units m)
Figure 16: Turkey denture care category growth comparison, by volume, 2002-2012
Figure 17: Turkey denture care distribution channels, by value, 2006-2007 (%)
Figure 18: Turkey mouthwash value and value forecast, 2002-2012 (TRY m, nominal prices)
Figure 19: Turkey mouthwash category growth comparison, by value, 2002-2012
Figure 20: Turkey mouthwash volume and volume forecast, 2002-2012 (Units m)
Figure 21: Turkey mouthwash category growth comparison, by volume, 2002-2012
Figure 22: Turkey mouthwash company share, by value, 2006-2007 (%)
Figure 23: Turkey mouthwash distribution channels, by value, 2006-2007 (%)
Figure 24: Turkey toothbrushes value and value forecast, 2002-2012 (TRY m, nominal prices)
Figure 25: Turkey toothbrushes volume and volume forecast, 2002-2012 (Units m)
Figure 26: Turkey toothbrushes company share, by value, 2006-2007 (%)
Figure 27: Turkey toothbrushes distribution channels, by value, 2006-2007 (%)
Figure 28: Turkey toothpaste value and value forecast, 2002-2012 (TRY m, nominal prices)
Figure 29: Turkey toothpaste category growth comparison, by value, 2002-2012
Figure 30: Turkey toothpaste volume and volume forecast, 2002-2012 (Units m)
Figure 31: Turkey toothpaste category growth comparison, by volume, 2002-2012
Figure 32: Turkey toothpaste company share, by value, 2006-2007 (%)
Figure 33: Turkey toothpaste distribution channels, by value, 2006-2007 (%)
Figure 34: Global oral hygiene market split (value terms, 2007) - Top 5 countries
Figure 35: Global oral hygiene market value, 2002-2007 (Top 5 countries)
Figure 36: Global oral hygiene market split (volume terms, 2007) - Top 5 countries
Figure 37: Global oral hygiene market volume, 2002-2007 (Top 5 countries)
Figure 38: Map of Turkey
Figure 39: Annual data review process
LIST OF TABLES
Table 1: Oral hygiene category definitions
Table 2: Oral hygiene distribution channels
Table 3: Turkey oral hygiene value, 2002-2007 (TRY m, nominal prices)
Table 4: Turkey oral hygiene value forecast, 2007-2012 (TRY m, nominal prices)
Table 5: Turkey oral hygiene value, 2002-2007 (US$ m nominal prices)
Table 6: Turkey oral hygiene value forecast, 2007-2012 (US$ m nominal prices)
Table 7: Turkey oral hygiene volume, 2002-2007 (Units m)
Table 8: Turkey oral hygiene volume forecast, 2007-2012 (Units m)
Table 9: Turkey oral hygiene brand share, by value, 2006-2007 (%)
Table 10: Turkey oral hygiene value, by brand 2006-2007 (TRY m nominal prices)
Table 11: Turkey oral hygiene company share by value, 2006-2007 (%)
Table 12: Turkey oral hygiene value, by company, 2006-2007 (TRY m nominal prices)
Table 13: Turkey oral hygiene distribution channels, by value, 2006-2007 (%)
Table 14: Turkey oral hygiene value, by distribution channel, 2006-2007 (TRY m nominal prices)
Table 15: Turkey oral hygiene expenditure per capita, 2002-2007 (TRY, nominal prices)
Table 16: Turkey oral hygiene forecast expenditure per capita, 2007-2012 (TRY, nominal prices)
Table 17: Turkey oral hygiene expenditure per capita, 2002-2007 (US$ nominal prices)
Table 18: Turkey oral hygiene forecast expenditure per capita, 2007-2012 (US$ nominal prices)
Table 19: Turkey oral hygiene consumption per capita, 2002-2007 (Units)
Table 20: Turkey oral hygiene forecast consumption per capita, 2007-2012 (Units)
Table 21: Procter & Gamble Company, The Key Facts
Table 22: Colgate-Palmolive Company Key Facts
Table 23: Turkey dental floss value, 2002-2007 (TRY m, nominal prices)
Table 24: Turkey dental floss value forecast, 2007-2012 (TRY m, nominal prices)
Table 25: Turkey dental floss value, 2002-2007 (US$ m nominal prices)
Table 26: Turkey dental floss value forecast, 2007-2012 (US$ m nominal prices)
Table 27: Turkey dental floss volume, 2002-2007 (Units m)
Table 28: Turkey dental floss volume forecast, 2007-2012 (Units m)
Table 29: Turkey dental floss brand share, by value, 2006-2007 (%)
Table 30: Turkey dental floss value, by brand 2006-2007 (TRY m nominal prices)
Table 31: Turkey dental floss company share by value, 2006-2007 (%)
Table 32: Turkey dental floss value, by company, 2006-2007 (TRY m nominal prices)
Table 33: Turkey dental floss distribution channels, by value, 2006-2007 (%)
Table 34: Turkey dental floss value, by distribution channel, 2006-2007 (TRY m nominal prices)
Table 35: Turkey dental floss expenditure per capita, 2002-2007 (TRY, nominal prices)
Table 36: Turkey dental floss forecast expenditure per capita, 2007-2012 (TRY, nominal prices)
Table 37: Turkey dental floss expenditure per capita, 2002-2007 (US$ nominal prices)
Table 38: Turkey dental floss forecast expenditure per capita, 2007-2012 (US$ nominal prices)
Table 39: Turkey dental floss consumption per capita, 2002-2007 (Units)
Table 40: Turkey dental floss forecast consumption per capita, 2007-2012 (Units)
Table 41: Turkey denture care value, 2002-2007 (TRY m, nominal prices)
Table 42: Turkey denture care value forecast, 2007-2012 (TRY m, nominal prices)
Table 43: Turkey denture care value, 2002-2007 (US$ m nominal prices)
Table 44: Turkey denture care value forecast, 2007-2012 (US$ m nominal prices)
Table 45: Turkey denture care volume, 2002-2007 (Units m)
Table 46: Turkey denture care volume forecast, 2007-2012 (Units m)
Table 47: Turkey denture care brand share, by value, 2006-2007 (%)
Table 48: Turkey denture care value, by brand 2006-2007 (TRY m nominal prices)
Table 49: Turkey denture care company share by value, 2006-2007 (%)
Table 50: Turkey denture care value, by company, 2006-2007 (TRY m nominal prices)
Table 51: Turkey denture care distribution channels, by value, 2006-2007 (%)
Table 52: Turkey denture care value, by distribution channel, 2006-2007 (TRY m nominal prices)
Table 53: Turkey denture care expenditure per capita, 2002-2007 (TRY, nominal prices)
Table 54: Turkey denture care forecast expenditure per capita, 2007-2012 (TRY, nominal prices)
Table 55: Turkey denture care expenditure per capita, 2002-2007 (US$ nominal prices)
Table 56: Turkey denture care forecast expenditure per capita, 2007-2012 (US$ nominal prices)
Table 57: Turkey denture care consumption per capita, 2002-2007 (Units)
Table 58: Turkey denture care forecast consumption per capita, 2007-2012 (Units)
Table 59: Turkey mouthwash value, 2002-2007 (TRY m, nominal prices)
Table 60: Turkey mouthwash value forecast, 2007-2012 (TRY m, nominal prices)
Table 61: Turkey mouthwash value, 2002-2007 (US$ m nominal prices)
Table 62: Turkey mouthwash value forecast, 2007-2012 (US$ m nominal prices)
Table 63: Turkey mouthwash volume, 2002-2007 (Units m)
Table 64: Turkey mouthwash volume forecast, 2007-2012 (Units m)
Table 65: Turkey mouthwash brand share, by value, 2006-2007 (%)
Table 66: Turkey mouthwash value, by brand 2006-2007 (TRY m nominal prices)
Table 67: Turkey mouthwash company share by value, 2006-2007 (%)
Table 68: Turkey mouthwash value, by company, 2006-2007 (TRY m nominal prices)
Table 69: Turkey mouthwash distribution channels, by value, 2006-2007 (%)
Table 70: Turkey mouthwash value, by distribution channel, 2006-2007 (TRY m nominal prices)
Table 71: Turkey mouthwash expenditure per capita, 2002-2007 (TRY, nominal prices)
Table 72: Turkey mouthwash forecast expenditure per capita, 2007-2012 (TRY, nominal prices)
Table 73: Turkey mouthwash expenditure per capita, 2002-2007 (US$ nominal prices)
Table 74: Turkey mouthwash forecast expenditure per capita, 2007-2012 (US$ nominal prices)
Table 75: Turkey mouthwash consumption per capita, 2002-2007 (Units)
Table 76: Turkey mouthwash forecast consumption per capita, 2007-2012 (Units)
Table 77: Turkey toothbrushes value, 2002-2007 (TRY m, nominal prices)
Table 78: Turkey toothbrushes value forecast, 2007-2012 (TRY m, nominal prices)
Table 79: Turkey toothbrushes value, 2002-2007 (US$ m nominal prices)
Table 80: Turkey toothbrushes value forecast, 2007-2012 (US$ m nominal prices)
Table 81: Turkey toothbrushes volume, 2002-2007 (Units m)
Table 82: Turkey toothbrushes volume forecast, 2007-2012 (Units m)
Table 83: Turkey toothbrushes brand share, by value, 2006-2007 (%)
Table 84: Turkey toothbrushes value, by brand 2006-2007 (TRY m nominal prices)
Table 85: Turkey toothbrushes company share by value, 2006-2007 (%)
Table 86: Turkey toothbrushes value, by company, 2006-2007 (TRY m nominal prices)
Table 87: Turkey toothbrushes distribution channels, by value, 2006-2007 (%)
Table 88: Turkey toothbrushes value, by distribution channel, 2006-2007 (TRY m nominal prices)
Table 89: Turkey toothbrushes expenditure per capita, 2002-2007 (TRY, nominal prices)
Table 90: Turkey toothbrushes forecast expenditure per capita, 2007-2012 (TRY, nominal prices)
Table 91: Turkey toothbrushes expenditure per capita, 2002-2007 (US$ nominal prices)
Table 92: Turkey toothbrushes forecast expenditure per capita, 2007-2012 (US$ nominal prices)
Table 93: Turkey toothbrushes consumption per capita, 2002-2007 (Units)
Table 94: Turkey toothbrushes forecast consumption per capita, 2007-2012 (Units)
Table 95: Turkey toothpaste value, 2002-2007 (TRY m, nominal prices)
Table 96: Turkey toothpaste value forecast, 2007-2012 (TRY m, nominal prices)
Table 97: Turkey toothpaste value, 2002-2007 (US$ m nominal prices)
Table 98: Turkey toothpaste value forecast, 2007-2012 (US$ m nominal prices)
Table 99: Turkey toothpaste volume, 2002-2007 (Units m)
Table 100: Turkey toothpaste volume forecast, 2007-2012 (Units m)
Table 101: Turkey toothpaste brand share, by value, 2006-2007 (%)
Table 102: Turkey toothpaste value, by brand 2006-2007 (TRY m nominal prices)
Table 103: Turkey toothpaste company share by value, 2006-2007 (%)
Table 104: Turkey toothpaste value, by company, 2006-2007 (TRY m nominal prices)
Table 105: Turkey toothpaste distribution channels, by value, 2006-2007 (%)
Table 106: Turkey toothpaste value, by distribution channel, 2006-2007 (TRY m nominal prices)
Table 107: Turkey toothpaste expenditure per capita, 2002-2007 (TRY, nominal prices)
Table 108: Turkey toothpaste forecast expenditure per capita, 2007-2012 (TRY, nominal prices)
Table 109: Turkey toothpaste expenditure per capita, 2002-2007 (US$ nominal prices)
Table 110: Turkey toothpaste forecast expenditure per capita, 2007-2012 (US$ nominal prices)
Table 111: Turkey toothpaste consumption per capita, 2002-2007 (Units)
Table 112: Turkey toothpaste forecast consumption per capita, 2007-2012 (Units)
Table 113: Global oral hygiene market value, 2007
Table 114: Global oral hygiene market split (value terms (US$ m), 2007) - Top 5 countries
Table 115: Global oral hygiene market volume, 2007
Table 116: Global oral hygiene market split (volume terms, 2007) - Top 5 countries
Table 117: Leading players - Top 5 countries
Table 118: Turkey oral hygiene new product launches reports, by company (Top 5 companies), 2007
Table 119: Turkey oral hygiene new product launches SKUs, by company (Top 5 companies), 2007
Table 120: Turkey oral hygiene new product launches (reports), by flavor and fragrances 2007
Table 121: Turkey oral hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2007
Table 122: Turkey oral hygiene new product launches (reports), by Package tags or Claims 2007
Table 123: Turkey oral hygiene new product launches (reports) - Recent 5 launches (2007)
Table 124: Turkey Key Facts
Table 125: Turkey population, by age group, 2002-2007 (millions)
Table 126: Turkey population forecast, by age group, 2007-2012 (millions)
Table 127: Turkey population, by gender, 2002-2007 (millions)
Table 128: Turkey population forecast, by gender, 2007-2012 (millions)
Table 129: Turkey nominal GDP, 2002-2007 (TRY bn, 2000 prices)
Table 130: Turkey nominal GDP forecast, 2007-2012 (TRY bn, 2000 prices)
Table 131: Turkey real GDP, 2002-2007 (TRY bn, nominal prices)
Table 132: Turkey real GDP forecast, 2007-2012 (TRY bn, nominal prices)
Table 133: Turkey real GDP, 2002-2007 (US$ bn, 2000 prices)
Table 134: Turkey real GDP forecast, 2007-2012 (US$ bn, 2000 prices)
Table 135: Turkey consumer price index, 2002-2007 (2003=100)
Table 136: Turkey consumer price index, 2007-2012 (2003=100)

Abstract

Introduction

This databook is a detailed information resource covering all the key data points on Oral hygiene in Turkey. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope
  • Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care
  • Provides market value, volume, expenditure and consumption data by market, category and segment
  • Includes company and brand share data by categories
Highlights

The market for Oral hygiene in Turkey increased between 2002-2007, growing at an average annual rate of 5.2%.

The leading company in the market in 2007 was Procter & Gamble Company, The. The second-largest player was Colgate-Palmolive Company with Unilever in third place.Reasons to Purchase
  • Discover the major quantitative trends affecting the Oral hygiene markets
  • Understand consumers' consumption and expenditure patterns
  • Understand the future direction of the market with reliable historical data and full five year forecasting


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