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Wireless Delivery of Digital Content Propels E-Book Adoption

Published by: In-Stat

Published: Jun. 1, 2009 - 21 Pages


Table of Contents


Executive Summary

Introduction to the E-Book Market

Manufacturers

Amazon

Kindle

Kindle 2

Sony

Personal Reader (PRS-500)

Personal Reader (PRS-505)

Personal Reader (PRS-700)

Others

iRex Technologies

Jinke Electronics

E-Book Content Services: Open vs. Closed Systems

Sony + Google

Whispernet Delivery Service

In-Stat’s Conclusion on Content Delivery Systems: Amazon Wins

iPhone Challenge to E-Books

Forecast

Market Size

Unit Shipments

Unit Shipments for Wireless E-Books

Revenue

Installed Base for All E-Books

E-Book Bill of Materials

Semiconductor TAM

Conclusion

Methodology

Residential Technology Survey

Related In-Stat Reports

List of Tables


Table 1. Worldwide Unit Shipments of Electronic Books, 2006 to 2013 (Units in Thousands)

Table 2. Worldwide Unit Shipments of Wireless Electronic Books, 2008 to 2013 (Units in Thousands)

Table 3. Worldwide Revenue for Electronic Books, 2006 to 2013 (US$ in Millions)

Table 4. Average Selling Price for Electronic Books, 2006 to 2013 (US$)

Table 5. Worldwide Installed Base of Electronic Books, 2006 to 2013 (Units in Thousands)

Table 6. Bill of Materials for an Electronic Book, 2009 to 2013

Table 7. Worldwide Silicon Total Available Market (TAM), by Component 2009 to 2013 (Product Prices in US$, TAM in US$ Millions)

Table 8. Worldwide Non-Silicon Total Available Market (TAM), by Assembly 2009 to 2013 (Assembly Prices in US$, TAM in US$ Millions)

List of Figures


Figure 1. Worldwide Unit Shipments of Electronic Books, 2006 to 2013 (Units in Thousands)

Figure 2. Amazon Kindle

Figure 3. Sony PRS-500

Figure 4. Sony PRS-505

Figure 5. Sony PRS-700

Abstract

The hot, new topic in the consumer electronics (CE) world is the electronic book (e-book). Worldwide e-book shipments are expected to reach 28.6 million units in 2013. Market drivers include new entrants to market, international expansion of e-book availability, anticipated price declines, and the electronic distribution of newspapers.

Online retail giant, Amazon, is emerging as the leader in the e-book market with its Kindle lineup. The key to Amazon’s success is its content delivery service. The company has partnered with cellular network operator, Sprint, to enable Kindle users to wirelessly download digital e-book content directly to the Kindle via the Sprint EVDO network. It is this seamless content-to-hardware delivery experience that is driving Amazon's popularity in the e-book market.

This report provides a comprehensive view of e-book shipments, sales revenue, average selling prices, and expectations for wireless-enabled e-books. An analysis of e-book bill of materials and the total semiconductor revenue opportunity is included, as well. Five-year forecasts are provided for all factors.

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