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Baby Boomer Professionals: Internet & TV Viewing Survey - Shift in Habits Bodes Poorly for Traditional TV Service Providers

Published by: ChangeWave

Published: Jun. 2, 2009 - 14 Pages


Table of Contents


Summary of Key Findings

The Findings

(A) Traditional TV Viewing vs. Online Activities

(B) TV Viewing and Alternative Programming Distribution Services

(C) Subscription Services

ChangeWave Research Methodology

About ChangeWave Research

Abstract

Overview: A couple of decades back it was the Baby Boomers driving new waves of consumer demand, but are they still at the forefront of today’s media and technology transformation?

Surprisingly so, according to the latest ChangeWave survey of 1,660 members of the Baby Boom generation - all of them business professionals between the ages of 45 and 63.

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