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A Customer-Focused Service Assurance Strategy Is the Need of the Hour

Published by: Yankee Group

Published: May. 1, 2009 - 4 Pages


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Abstract

To catalyze service adoption and increase customer loyalty, CSPs need to evolve from an operational service management strategy to a more customer-focused service management model. This is the only way that carriers can differentiate themselves from competition and reduce customer churn.

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