Spotlight on Young Adults: Home Photo Printing : Market Research Report

Spotlight on Young Adults: Home Photo Printing

Published by: InfoTrends

Published: May. 28, 2009 - 58 Pages

Key Highlights
Executive Summary
General Findings
Digital Camera Owners
Non-Digital Camera Owners
Digital Photo Storage/Archiving
Photo Printing
All Locations
Home Printing
Introduction
Methodology
Sources of Skew
Mean vs. Median
Survey Findings
Respondent Demographics
Age
Gender
Annual Household Income
Presence of Children
Approach to New Technologies
Types of Camera(s) Owned
Digital Camera Owners
Type of Digital Camera Used Most Often
Number of Digital Cameras in Use
Type of Photographer
Number of Digital Camera Photos Captured
Photos Saved, Edited, Printed, Shared, and Organized
Digital Photo Storage and Archiving Habits
Current Photo Storage Methods
Primary Storage Method
Long-Term Photo Storage
Viewing of Saved and Stored Photos
General Photo Printing
Number of Photos Printed
Digital Photo Printing Habits
Reasons for Printing
Where Digital Photos are Printed
Reasons for Printing at Home
Number of Photos Printed via Various Methods
Future Use of Hard-Copy Prints
Factors that Might Increase Digital Photo Printing
Home Photo Printing Habits
Types of Printers Owned
Type of Printer Used Most Often
Importance of the Ability to Print Photos
Brand
Printer Purchasing Location
Features Included with Printer
Where Photos are Printed From
Final Purpose of Printed Photos
Typical Size of Home Photo Prints
Type of Paper Used
Brand of Paper Used
Perceived Cost of Printing a 4” x 6” Photo
Future Printer Purchasing Plans
Questions for Non-Digital Camera Owners
Percentage of Non-Digital Camera Owners
Future Purchasing Plans
Conclusion

Abstract

This document takes a closer look at the results of InfoTrends’ report entitled Home Photo Printing End-User Research: 2008 to place a special focus on young adults (respondents between the ages of 18 and 24). This report examines the digital printing habits of young adults, including the types of printers used in the home and future purchasing intentions. Where appropriate, the young adults’ responses are separated by gender and/or compared to those of the total survey population to further illuminate the differences between these groups.

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Spotlight on Young Adults: Home Photo Printing

Table of Contents

Abstract