Spotlight on Young Adults: Retail Photo Printing : Market Research Report

Spotlight on Young Adults: Retail Photo Printing

Published by: InfoTrends

Published: May. 11, 2009 - 61 Pages

Key Highlights
Executive Summary
Picture-Taking and Printing
Photo Kiosk Print Stations
Retail Photo Labs
Online Printing
Custom Photo Gifts and Merchandise Introduction
Methodology
Sources of Skew
Mean vs. Median
Survey Findings
Respondent Demographics
Age
Gender
Household Income
Presence of Children
Ownership of Technologies
Approach to New Technologies
Camera Ownership
Digital Camera Ownership and Type of Photographer
Type of Digital Camera Used Most Often
First, Replacement, or Additional Camera
Type of Photographer
Photo Capture and Printing Habits
Number of Photos Captured
Percentage of Photos Saved, Edited, Printed, Shared, and Organized
Digital Photo Printing Habits
Photo Printing Locations
Number of Photos Printed
Respondents Who Don’t Print Photos
Reasons for Not Printing Digital Photos
Electronic Photo Sharing
Factors that Would Make Consumers Print More
Photo Kiosk Print Stations
Awareness of Photo Kiosk Print Stations
Use of Photo Kiosk Print Stations
Reasons for Choosing a Photo Kiosk Print Station
Sizes of Prints Made at Photo Kiosk Print Stations
Frequency of Use and Order Quantity
Built-in Credit Card Payment Option
Location of Print Station
Retail Photo Labs
Use of Retail Photo Labs
Photo Kiosk vs. In-Store Personnel vs. Drop-Off Service
Sizes of Prints Made at Retail Photo Labs
Frequency of Use and Order Quantity
Digital Camera Users Who Do Not Use Retail Photo Labs
Online Photo Printing
Use of Online Photo Services
Preferred Method for Receiving Prints
Number of Prints Ordered via Net-to-Retail
Digital Camera Non-Owners
Purchasing Intentions
Amount Willing to Spend
Type of Camera Respondents Expect to Purchase
Anticipated Printing Location
Photo Merchandise
Types of Photo Gifts Purchased
Where Photo Gifts were Ordered
Recipients of Photo Gifts
Amount Spent on Photo Gifts
Respondents Who Have Not Purchased Photo Gifts
Conclusion

Abstract

This document takes a closer look at the results of InfoTrends’ 2008 U.S. Photo Kiosk and Retail Digital Photofinishing End-User Survey to place a special focus on young adults (respondents between the ages of 18 and 24). It examines the printing habits of young adults who own digital cameras, their preferred printing locations, and their typical print volumes. In some cases, young adults’ behaviors are segmented by gender and/or compared to those of the total survey population.

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Spotlight on Young Adults: Retail Photo Printing

Table of Contents

Abstract