BrainSticker. Rating of Fast Moving Consumer Goods Brands.

Published by: Decision Ltd.

Published: Dec. 1, 2008 - 238 Pages

Table of Contents

Introduction

What is BrainSticker Rating FMCG?

What is BrainSticker Rating FMCG for?

How primary data is collected?

What are general advantages of BrainSticker Rating FMCG?

The system of indicators. What will one get and how to deal with it?

Product Penetration Indicator

BrainSticker Indicator

Salability Index

Trade Mark Potential

Waste Index

Competition level indicators

Rating of competitors of leading brands

Interpretation of current value and the dynamics of subject indicators.

Results: Tea

Results: Coffee

Results: Macaroni.

Results: Smoked Sausages

Results: Milk

Results: Vegetable Oil

Results: Yoghurt

Results: Mayonnaise

Results: Ketchup and Dressing

Results: Juice

Results: Frozen Fruits and Vegetables

Results: Ice-cream

Results: Semi-prepared Foods

Results: Bottled Water

Results: Beer

Results: Butter

Results: Meat Dumplings

Results: Boiled Sausages

Results: Salt Snacks

Appendix 1. Designations and figures for calculation.

Appendix 2. All named brands.

Tea

Coffee

Macaroni

Smoked Sausages

Milk

Vegetable Oil

Yoghurt

Mayonnaise

Ketchup and Dressing

Juice

Frozen Fruits and Vegetables

Ice-cream

Semi-prepared Foods

Bottled water

Beer

Butter

Meat Dumplings

Boiled Sausages

Salt Snacks

Contact information of authors

List of tables. BrainSticker.

Note that duplicate titles refer to different products.

Table 1. Interpretation of indicators’ values acquired.

Table 2.Evolution of target group size.

Table 3. Current value of brands' popularity.

Table 4. Evolution of Brands' popularity.

Table 5. Current value and evolution of Brands' Salability Index.

Table 6. Current value and evolution of SI to BStg dependence.

Table 7. Current value and evolution of Trademark Potential.

Table 8. Current value and evolution of Waste Index.

Table 9. Evolution of competition indicators.

Table 10. Salability Index (SI) for brands included in TOP5 Index.

Table 11. Current Rating of leading Brands' competitors.

Table 12.Evolution of target group size.

Table 13. Current value of brands' popularity.

Table 14. Evolution of Brands' popularity.

Table 15. Current value and evolution of Brands' Salability Index.

Table 16. Current value and evolution of SI to BStg dependence.

Table 17. Current value and evolution of Trademark Potential.

Table 18. Current value and evolution of Waste Index.

Table 19. Evolution of competition indicators.

Table 20. Salability Index (SI) for brands included in TOP5 Index.

Table 21. Current Rating of leading Brands' competitors.

Table 22.Evolution of target group size.

Table 23. Current value of brands' popularity.

Table 24. Evolution of Brands' popularity.

Table 25. Current value and evolution of Brands' Salability Index.

Table 26. Current value and evolution of SI to BStg dependence.

Table 27. Current value and evolution of Trademark Potential.

Table 28. Current value and evolution of Waste Index.

Table 29. Evolution of competition indicators.

Table 30. Salability Index (SI) for brands included in TOP5 Index.

Table 31. Current Rating of leading Brands' competitors.

Table 32.Evolution of target group size.

Table 33. Current value of brands' popularity.

Table 34. Evolution of Brands' popularity.

Table 35. Current value and evolution of Brands' Salability Index.

Table 36. Current value and evolution of SI to BStg dependence.

Table 37. Current value and evolution of Trademark Potential.

Table 38. Current value and evolution of Waste Index.

Table 39. Evolution of competition indicators.

Table 40. Salability Index (SI) for brands included in TOP5 Index.

Table 41. Current Rating of leading Brands' competitors.

Table 42.Evolution of target group size.

Table 43. Current value of brands' popularity.

Table 44. Evolution of Brands' popularity.

Table 45. Current value and evolution of Brands' Salability Index.

Table 46. Current value and evolution of SI to BStg dependence.

Table 47. Current value and evolution of Trademark Potential.

Table 48. Current value and evolution of Waste Index.

Table 49. Evolution of competition indicators.

Table 50. Salability Index (SI) for brands included in TOP5 Index.

Table 51. Current Rating of leading Brands' competitors.

Table 52.Evolution of target group size.

Table 53. Current value of brands' popularity.

Table 54. Evolution of Brands' popularity.

Table 55. Current value and evolution of Brands' Salability Index.

Table 56. Current value and evolution of SI to BStg dependence.

Table 57. Current value and evolution of Trademark Potential.

Table 58. Current value and evolution of Waste Index.

Table 59. Evolution of competition indicators.

Table 60. Salability Index (SI) for brands included in TOP5 Index.

Table 61. Current Rating of leading Brands' competitors.

Table 62.Evolution of target group size.

Table 63. Current value of brands' popularity.

Table 64. Evolution of Brands' popularity.

Table 65. Current value and evolution of Brands' Salability Index.

Table 66. Current value and evolution of SI to BStg dependence.

Table 67. Current value and evolution of Trademark Potential.

Table 68. Current value and evolution of Waste Index.

Table 69. Evolution of competition indicators.

Table 70. Salability Index (SI) for brands included in TOP5 Index.

Table 71. Current Rating of leading Brands' competitors.

Table 72.Evolution of target group size.

Table 73. Current value of brands' popularity.

Table 74. Evolution of Brands' popularity.

Table 75. Current value and evolution of Brands' Salability Index.

Table 76. Current value and evolution of SI to BStg dependence.

Table 77. Current value and evolution of Trademark Potential.

Table 78. Current value and evolution of Waste Index.

Table 79. Evolution of competition indicators.

Table 80. Salability Index (SI) for brands included in TOP5 Index.

Table 81. Current Rating of leading Brands' competitors.

Table 82.Evolution of target group size.

Table 83. Current value of brands' popularity.

Table 84. Evolution of Brands' popularity.

Table 85. Current value and evolution of Brands' Salability Index.

Table 86. Current value and evolution of SI to BStg dependence.

Table 87. Current value and evolution of Trademark Potential.

Table 88. Current value and evolution of Waste Index.

Table 89. Evolution of competition indicators.

Table 90. Salability Index (SI) for brands included in TOP5 Index.

Table 91. Current Rating of leading Brands' competitors.

Table 92.Evolution of target group size.

Table 93. Current value of brands' popularity.

Table 94. Evolution of Brands' popularity.

Table 95. Current value and evolution of Brands' Salability Index.

Table 96. Current value and evolution of SI to BStg dependence.

Table 97. Current value and evolution of Trademark Potential.

Table 98. Current value and evolution of Waste Index.

Table 99. Evolution of competition indicators.

Table 100. Salability Index (SI) for brands included in TOP5 Index.

Table 101. Current Rating of leading Brands' competitors.

Table 102.Evolution of target group size.

Table 103. Current value of brands' popularity.

Table 104. Evolution of Brands' popularity.

Table 105. Current value and evolution of Brands' Salability Index.

Table 106. Current value and evolution of SI to BStg dependence.

Table 107. Current value and evolution of Trademark Potential.

Table 108. Current value and evolution of Waste Index.

Table 109. Evolution of competition indicators.

Table 110. Salability Index (SI) for brands included in TOP5 Index.

Table 111. Current Rating of leading Brands' competitors.

Table 112.Evolution of target group size.

Table 113. Current value of brands' popularity.

Table 114. Evolution of Brands' popularity.

Table 115. Current value and evolution of Brands' Salability Index.

Table 116. Current value and evolution of SI to BStg dependence.

Table 117. Current value and evolution of Trademark Potential.

Table 118. Current value and evolution of Waste Index.

Table 119. Evolution of competition indicators.

Table 120. Salability Index (SI) for brands included in TOP5 Index.

Table 121. Current Rating of leading Brands' competitors.

Table 122.Evolution of target group size.

Table 123. Current value of brands' popularity.

Table 124. Evolution of Brands' popularity.

Table 125. Current value and evolution of Brands' Salability Index.

Table 126. Current value and evolution of SI to BStg dependence.

Table 127. Current value and evolution of Trademark Potential.

Table 128. Current value and evolution of Waste Index.

Table 129. Evolution of competition indicators.

Table 130. Salability Index (SI) for brands included in TOP5 Index.

Table 131. Current Rating of leading Brands' competitors.

Table 132.Evolution of target group size.

Table 133. Current value of brands' popularity.

Table 134. Evolution of Brands' popularity.

Table 135. Current value and evolution of Brands' Salability Index.

Table 136. Current value and evolution of SI to BStg dependence.

Table 137. Current value and evolution of Trademark Potential.

Table 138. Current value and evolution of Waste Index.

Table 139. Evolution of competition indicators.

Table 140. Salability Index (SI) for brands included in TOP5 Index.

Table 141. Current Rating of leading Brands' competitors.

Table 142.Evolution of target group size.

Table 143. Current value of brands' popularity.

Table 144. Evolution of Brands' popularity.

Table 145. Current value and evolution of Brands' Salability Index.

Table 146. Current value and evolution of SI to BStg dependence.

Table 147. Current value and evolution of Trademark Potential.

Table 148. Current value and evolution of Waste Index.

Table 149. Evolution of competition indicators.

Table 150. Salability Index (SI) for brands included in TOP5 Index.

Table 151. Current Rating of leading Brands' competitors.

Table 152.Evolution of target group size.

Table 153. Current value of brands' popularity.

Table 154. Evolution of Brands' popularity.

Table 155. Current value and evolution of Brands' Salability Index.

Table 156. Current value and evolution of SI to BStg dependence.

Table 157. Current value and evolution of Trademark Potential.

Table 158. Current value and evolution of Waste Index.

Table 159. Evolution of competition indicators.

Table 160. Salability Index (SI) for brands included in TOP5 Index.

Table 161. Current Rating of leading Brands' competitors.

Table 162.Evolution of target group size.

Table 163. Current value of brands' popularity.

Table 164. Evolution of Brands' popularity.

Table 165. Current value and evolution of Brands' Salability Index.

Table 166. Current value and evolution of SI to BStg dependence.

Table 167. Current value and evolution of Trademark Potential.

Table 168. Current value and evolution of Waste Index.

Table 169. Evolution of competition indicators.

Table 170. Salability Index (SI) for brands included in TOP5 Index.

Table 171. Current Rating of leading Brands' competitors.

Table 172.Evolution of target group size.

Table 173. Current value of brands' popularity.

Table 174. Evolution of Brands' popularity.

Table 175. Current value and evolution of Brands' Salability Index.

Table 176. Current value and evolution of SI to BStg dependence.

Table 177. Current value and evolution of Trademark Potential.

Table 178. Current value and evolution of Waste Index.

Table 179. Evolution of competition indicators.

Table 180. Salability Index (SI) for brands included in TOP5 Index.

Table 181. Current Rating of leading Brands' competitors.

Table 182. Evolution of target group size.

Table 183. Current value of brands' popularity.

Table 184. Evolution of Brands' popularity.

Table 185. Current value and evolution of Brands' Salability Index.

Table 186. Current value and evolution of SI to BStg dependence.

Table 187. Current value and evolution of Trademark Potential.

Table 188. Current value and evolution of Waste Index.

Table 189. Evolution of competition indicators.

Table 190. Salability Index (SI) for brands included in TOP5 Index.

Table 191. Current Rating of leading Brands' competitors.

Table 192. Key designations and figures.

Table 193. Current values of Indicators for all Brands named.

Table 194. Answers that were less popular or didn't name specific Brand.

Table 195. Current values of Indicators for all Brands named.

Table 196. Answers that were less popular or didn't name specific Brand.

Table 197. Current values of Indicators for all Brands named.

Table 198. Answers that were less popular or didn't name specific Brand.

Table 199. Current values of Indicators for all Brands named.

Table 200. Answers that were less popular or didn't name specific Brand.

Table 201. Current values of Indicators for all Brands named.

Table 202. Answers that were less popular or didn't name specific Brand.

Table 203. Current values of Indicators for all Brands named.

Table 204. Answers that were less popular or didn't name specific Brand.

Table 205. Current values of Indicators for all Brands named.

Table 206. Answers that were less popular or didn't name specific Brand.

Table 207. Current values of Indicators for all Brands named.

Table 208. Answers that were less popular or didn't name specific Brand.

Table 209. Current values of Indicators for all Brands named.

Table 210. Answers that were less popular or didn't name specific Brand.

Table 211. Current values of Indicators for all Brands named.

Table 212. Answers that were less popular or didn't name specific Brand.

Table 213. Current values of Indicators for all Brands named.

Table 214. Answers that were less popular or didn't name specific Brand.

Table 215. Current values of Indicators for all Brands named.

Table 216. Answers that were less popular or didn't name specific Brand.

Table 217. Current values of Indicators for all Brands named.

Table 218. Answers that were less popular or didn't name specific Brand.

Table 219. Current values of Indicators for all Brands named.

Table 220. Answers that were less popular or didn't name specific Brand.

Table 221. Current values of Indicators for all Brands named.

Table 222. Answers that were less popular or didn't name specific Brand.

Table 223. Current values of Indicators for all Brands named.

Table 224. Answers that were less popular or didn't name specific Brand.

Table 225. Current values of Indicators for all Brands named.

Table 226. Answers that were less popular or didn't name specific Brand.

Table 227. Current values of Indicators for all Brands named.

Table 228. Answers that were less popular or didn't name specific Brand.

Table 229. Current values of Indicators for all Brands named.

Table 230. Answers that were less popular or didn't name specific Brand

List of Pictures. BrainSticker FMCG.

Note that duplicated titles refer to different goods.

Picture 1. Current value of bands’ popularity (BrainSticker), %.

Picture 2. Evolution of BrainSticker among all respondents (BSall), %.

Picture 3. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 4. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 5. Current value of Salability Index, %.

Picture 6. Evolution of Salability Index, %.

Picture 7. Evolution of SI to BStg dependence.

Picture 8. Current value of Trademark Potential, %.

Picture 9. Evolution of Trademark Potential, %.

Picture 10. Current value of Waste Index.

Picture 11. Evolution of Waste Index.

Picture 12. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 13. Current value of bands’ popularity (BrainSticker), %.

Picture 14. Evolution of BrainSticker among all respondents (BSall), %.

Picture 15. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 16. Evolution of BrainSticker among respondents from non-target group (BStg), %.

Picture 17. Current value of Salability Index, %.

Picture 18. Evolution of Salability Index, %.

Picture 19. Evolution of SI to BStg dependence.

Picture 20. Current value of Trademark Potential, %.

Picture 21. Evolution of Trademark Potential, %.

Picture 22. Current value of Waste Index.

Picture 23. Evolution of Waste Index.

Picture 24. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 25. Current value of bands’ popularity (BrainSticker), %.

Picture 26. Evolution of BrainSticker among all respondents (BSall), %.

Picture 27. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 28. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 29. Current value of Salability Index, %.

Picture 30. Evolution of Salability Index, %.

Picture 31. Evolution of SI to BStg dependence.

Picture 32. Current value of Trademark Potential, %.

Picture 33. Evolution of Trademark Potential, %.

Picture 34. Current value of Waste Index.

Picture 35. Evolution of Waste Index.

Picture 36. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 37. Current value of bands’ popularity (BrainSticker), %.

Picture 38. Evolution of BrainSticker among all respondents (BSall), %.

Picture 39. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 40. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 41. Current value of Salability Index, %.

Picture 42. Evolution of Salability Index, %.

Picture 43. Evolution of SI to BStg dependence.

Picture 44. Current value of Trademark Potential, %.

Picture 45. Evolution of Trademark Potential, %.

Picture 46. Current value of Waste Index.

Picture 47. Evolution of Waste Index.

Picture 48. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 49. Current value of bands’ popularity (BrainSticker), %.

Picture 50. Evolution of BrainSticker among all respondents (BSall), %.

Picture 51. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 52. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 53. Current value of Salability Index, %.

Picture 54. Evolution of Salability Index, %.

Picture 55. Evolution of SI to BStg dependence.

Picture 56. Current value of Trademark Potential, %.

Picture 57. Evolution of Trademark Potential, %.

Picture 58. Current value of Waste Index.

Picture 59. Evolution of Waste Index.

Picture 60. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 61. Current value of bands’ popularity (BrainSticker), %.

Picture 62. Evolution of BrainSticker among all respondents (BSall), %.

Picture 63. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 64. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 65. Current value of Salability Index, %.

Picture 66. Evolution of Salability Index, %.

Picture 67. Evolution of SI to BStg dependence.

Picture 68. Current value of Trademark Potential, %.

Picture 69. Evolution of Trademark Potential, %.

Picture 70. Current value of Waste Index.

Picture 71. Evolution of Waste Index.

Picture 72. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 73. Current value of bands’ popularity (BrainSticker), %.

Picture 74. Evolution of BrainSticker among all respondents (BSall), %.

Picture 75. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 76. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 77. Current value of Salability Index, %.

Picture 78. Evolution of Salability Index, %.

Picture 79. Evolution of SI to BStg dependence.

Picture 80. Current value of Trademark Potential, %.

Picture 81. Evolution of Trademark Potential, %.

Picture 82. Current value of Waste Index.

Picture 83. Evolution of Waste Index.

Picture 84. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 85. Current value of bands’ popularity (BrainSticker), %.

Picture 86. Evolution of BrainSticker among all respondents (BSall), %.

Picture 87. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 88. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 89. Current value of Salability Index, %.

Picture 90. Evolution of Salability Index, %.

Picture 91. Evolution of SI to BStg dependence.

Picture 92. Current value of Trademark Potential, %.

Picture 93. Evolution of Trademark Potential, %.

Picture 94. Current value of Waste Index.

Picture 95. Evolution of Waste Index.

Picture 96. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 97. Current value of bands’ popularity (BrainSticker), %.

Picture 98. Evolution of BrainSticker among all respondents (BSall), %.

Picture 99. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 100. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 101. Current value of Salability Index, %.

Picture 102. Evolution of Salability Index, %.

Picture 103. Evolution of SI to BStg dependence.

Picture 104. Current value of Trademark Potential, %.

Picture 105. Evolution of Trademark Potential, %.

Picture 106. Current value of Waste Index.

Picture 107. Evolution of Waste Index.

Picture 108. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 109. Current value of bands’ popularity (BrainSticker), %.

Picture 110. Evolution of BrainSticker among all respondents (BSall), %.

Picture 111. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 112. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 113. Current value of Salability Index, %.

Picture 114. Evolution of Salability Index, %.

Picture 115. Evolution of SI to BStg dependence.

Picture 116. Current value of Trademark Potential, %.

Picture 117. Evolution of Trademark Potential, %.

Picture 118. Current value of Waste Index.

Picture 119. Evolution of Waste Index.

Picture 120. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 121. Current value of bands’ popularity (BrainSticker), %.

Picture 122. Evolution of BrainSticker among all respondents (BSall), %.

Picture 123. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 124. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 125. Current value of Salability Index, %.

Picture 126. Evolution of Salability Index, %.

Picture 127. Evolution of SI to BStg dependence.

Picture 128. Current value of Trademark Potential, %.

Picture 129. Evolution of Trademark Potential, %.

Picture 130. Current value of Waste Index.

Picture 131. Evolution of Waste Index.

Picture 132. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 133. Current value of bands’ popularity (BrainSticker), %.

Picture 134. Evolution of BrainSticker among all respondents (BSall), %.

Picture 135. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 136. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 137. Current value of Salability Index, %.

Picture 138. Evolution of Salability Index, %.

Picture 139. Evolution of SI to BStg dependence.

Picture 140. Current value of Trademark Potential, %.

Picture 141. Evolution of Trademark Potential, %.

Picture 142. Current value of Waste Index.

Picture 143. Evolution of Waste Index.

Picture 144. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 145. Current value of bands’ popularity (BrainSticker), %.

Picture 146. Evolution of BrainSticker among all respondents (BSall), %.

Picture 147. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 148. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 149. Current value of Salability Index, %.

Picture 150. Evolution of Salability Index, %.

Picture 151. Evolution of SI to BStg dependence.

Picture 152. Current value of Trademark Potential, %.

Picture 153. Evolution of Trademark Potential, %.

Picture 154. Current value of Waste Index.

Picture 155. Evolution of Waste Index.

Picture 156. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 157. Current value of bands’ popularity (BrainSticker), %.

Picture 158. Evolution of BrainSticker among all respondents (BSall), %.

Picture 159. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 160. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 161. Current value of Salability Index, %.

Picture 162. Evolution of Salability Index, %.

Picture 163. Evolution of SI to BStg dependence.

Picture 164. Current value of Trademark Potential, %.

Picture 165. Evolution of Trademark Potential, %.

Picture 166. Current value of Waste Index.

Picture 167. Evolution of Waste Index.

Picture 168. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 169. Current value of bands’ popularity (BrainSticker), %.

Picture 170. Evolution of BrainSticker among all respondents (BSall), %.

Picture 171. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 172. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 173. Current value of Salability Index, %.

Picture 174. Evolution of Salability Index, %.

Picture 175. Evolution of SI to BStg dependence.

Picture 176. Current value of Trademark Potential, %.

Picture 177. Evolution of Trademark Potential, %.

Picture 178. Current value of Waste Index.

Picture 179. Evolution of Waste Index.

Picture 180. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 181. Current value of bands’ popularity (BrainSticker), %.

Picture 182. Evolution of BrainSticker among all respondents (BSall), %.

Picture 183. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 184. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 185. Current value of Salability Index, %.

Picture 186. Evolution of Salability Index, %.

Picture 187. Evolution of SI to BStg dependence.

Picture 188. Current value of Trademark Potential, %.

Picture 189. Evolution of Trademark Potential, %.

Picture 190. Current value of Waste Index.

Picture 191. Evolution of Waste Index.

Picture 192. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 193. Current value of bands’ popularity (BrainSticker), %.

Picture 194. Evolution of BrainSticker among all respondents (BSall), %.

Picture 195. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 196. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 197. Current value of Salability Index, %.

Picture 198. Evolution of Salability Index, %.

Picture 199. Evolution of SI to BStg dependence.

Picture 200. Current value of Trademark Potential, %.

Picture 201. Evolution of Trademark Potential, %.

Picture 202. Current value of Waste Index.

Picture 203. Evolution of Waste Index.

Picture 204. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 205. Current value of bands’ popularity (BrainSticker), %.

Picture 206. Evolution of BrainSticker among all respondents (BSall), %.

Picture 207. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 208. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 209. Current value of Salability Index, %.

Picture 210. Evolution of Salability Index, %.

Picture 211. Evolution of SI to BStg dependence.

Picture 212. Current value of Trademark Potential, %.

Picture 213. Evolution of Trademark Potential, %.

Picture 214. Current value of Waste Index.

Picture 215. Evolution of Waste Index.

Picture 216. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 217. Current value of bands’ popularity (BrainSticker), %.

Picture 218. Evolution of BrainSticker among all respondents (BSall), %.

Picture 219. Evolution of BrainSticker among respondents from target group (BStg), %.

Picture 220. Evolution of BrainSticker among respondents from non-target group (BSnon), %.

Picture 221. Current value of Salability Index, %.

Picture 222. Evolution of Salability Index, %.

Picture 223. Evolution of SI to BStg dependence.

Picture 224. Current value of Trademark Potential, %.

Picture 225. Evolution of Trademark Potential, %.

Picture 226. Current value of Waste Index.

Picture 227. Evolution of Waste Index.

Picture 228. Evolution of Quantile Concentration Index and TOP5 Index, %.

Picture 229. Key groups of respondents and designations of their volumes.

Abstract

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