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Housewares TrendTracker 2009

Published by: Riedel Marketing Group

Published: Apr. 1, 2009 - 16 Pages


Table of Contents


I. Introduction

II. Methodology

III. Trends

a. Impact of the recession on discretionary spending

b. Long-term changes in spending habits

c. Changes in spending on home improvement

d. Changes in “green” behaviors

e. Changes in food preparation habits and practices

IV. About the author

Appendix I: About the HomeTrend Influentials Panel

Appendix II: References



Abstract

Riedel Marketing Group's 8th annual trend report, Housewares TrendTracker 2009, provides in-depth information about the trends that will be impacting the home goods and housewares industries over the next several years. The consumer trends that will have the biggest impact on housewares and home goods manufacturers and retailers all tie back to the recession, how Americans are reacting to the economic downturn and what they are spending their money on.
  • Americans are worried about money and what the future may hold. As a result, they are being very careful with how they spend their money.
  • In past decades when an economic downturn ended, Americans went right back to spending. This time Americans are making fundamental and long-term changes in their spending habits and in their attitudes toward the "stuff" they own and what is really important in life.
  • Much of the decline in spending on home improvement is due to depressed home sales. Homeowners who have not recently moved are still spending on home improvements.
  • Despite the recession, Americans are continuing to embrace new environmental practices ...if they save them money.
  • Americans are preparing meals at home more and eating out less but it is not just because they want to save money.
The primary source of insight used to identify the major trends of 2009 was primary consumer research conducted by Riedel Marketing Group with the company’s proprietary HomeTrend Influentials Panel (HIP).

Online surveys were conducted with the 100-member HomeTrend Influentials Panel in April, June, October, and December 2008.

In addition to conducting primary consumer research with the HomeTrend Influentials Panel, we glean insight from market research conducted by other market research companies and trade associations.

Housewares TrendTracker 2009 was written and edited by RMG Senior Partner A.J. Riedel, a highly regarded marketing authority, forecaster of consumer trends, and advisor to many housewares companies. Riedel has been tracking housewares and home goods trends since 1999.

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