Savory Snacks - Global Group of Eight (G8) Industry Guide

Published by: Datamonitor

Published: Apr. 1, 2009 - 213 Pages

Table of Contents

CHAPTER 1 INTRODUCTION

1.1 What is this report about?

1.2 Who is the target reader?

1.3 How to use this report

1.4 Definitions

CHAPTER 2 GROUP OF EIGHT (G8) SAVORY SNACKS INDUSTRY OUTLOOK

CHAPTER 3 SAVORY SNACKS IN CANADA

3.1 Market Overview

3.2 Market Value

3.3 Market Volume

3.4 Market Segmentation I

3.5 Market Segmentation II

3.6 Market Share

3.7 Five Forces Analysis

3.8 Leading Companies

3.9 Distribution

3.10 Market Forecasts

3.11 Macroeconomic Indicators

CHAPTER 4 SAVORY SNACKS IN FRANCE

4.1 Market Overview

4.2 Market Value

4.3 Market Volume

4.4 Market Segmentation I

4.5 Market Segmentation II

4.6 Market Share

4.7 Five Forces Analysis

4.8 Leading Companies

4.9 Distribution

4.10 Market Forecasts

4.11 Macroeconomic Indicators

CHAPTER 5 SAVORY SNACKS IN GERMANY

5.1 Market Overview

5.2 Market Value

5.3 Market Volume

5.4 Market Segmentation I

5.5 Market Segmentation II

5.6 Market Share

5.7 Five Forces Analysis

5.8 Leading Companies

5.9 Distribution

5.10 Market Forecasts

5.11 Macroeconomic Indicators

CHAPTER 6 SAVORY SNACKS IN ITALY

6.1 Market Overview

6.2 Market Value

6.3 Market Volume

6.4 Market Segmentation I

6.5 Market Segmentation II

6.6 Market Share

6.7 Five Forces Analysis

6.8 Leading Companies

6.9 Distribution

6.10 Market Forecasts

6.11 Macroeconomic Indicators

CHAPTER 7 SAVORY SNACKS IN JAPAN

7.1 Market Overview

7.2 Market Value

7.3 Market Volume

7.4 Market Segmentation I

7.5 Market Segmentation II

7.6 Market Share

7.7 Five Forces Analysis

7.8 Leading Companies

7.9 Distribution

7.10 Market Forecasts

7.11 Macroeconomic Indicators

CHAPTER 8 SAVORY SNACKS IN RUSSIA

8.1 Market Overview

8.2 Market Value

8.3 Market Volume

8.4 Market Segmentation I

8.5 Market Segmentation II

8.6 Market Share

8.7 Five Forces Analysis

8.8 Leading Companies

8.9 Distribution

8.10 Market Forecasts

8.11 Macroeconomic Indicators

CHAPTER 9 SAVORY SNACKS IN THE UNITED KINGDOM

9.1 Market Overview

9.2 Market Value

9.3 Market Volume

9.4 Market Segmentation I

9.5 Market Segmentation II

9.6 Market Share

9.7 Five Forces Analysis

9.8 Leading Companies

9.9 Distribution

9.10 Market Forecasts

9.11 Macroeconomic Indicators

CHAPTER 10 SAVORY SNACKS IN THE UNITED STATES

10.1 Market Overview

10.2 Market Value

10.3 Market Volume

10.4 Market Segmentation I

10.5 Market Segmentation II

10.6 Market Share

10.7 Five Forces Analysis

10.8 Leading Companies

10.9 Distribution

10.10 Market Forecasts

10.11 Macroeconomic Indicators

CHAPTER 11 APPENDIX

11.1 Data Research Methodology

LIST OF TABLES

Table 1: G8 Savory Snacks industry, revenue ($ bn), 2004-13

Table 2: G8 Savory Snacks industry, revenue by country ($ bn) 2004-2008(e)

Table 3: G8 Savory Snacks industry forecast, revenue by country ($ bn) 2008-2013

Table 4: Canada Savory Snacks Market Value: $ billion, 2004-2008(e)

Table 5: Canada Savory Snacks Market Volume: Kilograms million, 2004-2008(e)

Table 6: Canada Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Table 7: Canada Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Table 8: Canada Savory Snacks Market Share: % Share, by Value, 2008(e)

Table 9: Key Facts: Pepsi Co., Inc.

Table 10: Key Financials: Pepsi Co., Inc.

Table 11: Key Facts: Sara Lee Corporation

Table 12: Key Financials: Sara Lee Corporation

Table 13: Key Facts: Humpty Dumpty Snack Foods Inc.

Table 14: Canada Savory Snacks Distribution: % Share, by Value, 2008(e)

Table 15: Canada Savory Snacks Market Value Forecast: $ billion, 2008-2013

Table 16: Canada Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Table 17: Canada Size of Population (million) , 2004-2008(e)

Table 18: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008(e)

Table 19: Canada Inflation, 2004-2008(e)

Table 20: Canada Exchange Rate, 2004-2008(e)

Table 21: France Savory Snacks Market Value: $ billion, 2004-2008

Table 22: France Savory Snacks Market Volume: Kilograms million, 2004-2008

Table 23: France Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Table 24: France Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Table 25: France Savory Snacks Market Share: % Share, by Value, 2008(e)

Table 26: Key Facts: Lorenz Bahlsen Snack-World

Table 27: Key Facts: Pepsi Co., Inc.

Table 28: Key Financials: Pepsi Co., Inc.

Table 29: Key Facts: Sara Lee Corporation

Table 30: Key Financials: Sara Lee Corporation

Table 31: France Savory Snacks Distribution: % Share, by Value, 2008(e)

Table 32: France Savory Snacks Market Value Forecast: $ billion, 2008-2013

Table 33: France Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Table 34: France Size of Population (million) , 2004-2008

Table 35: France GDP (Constant 2000 Prices, $ billion), 2004-2008

Table 36: France Inflation, 2004-2008

Table 37: France Exchange Rate, 2004-2008

Table 38: Germany Savory Snacks Market Value: $ billion, 2004-2008

Table 39: Germany Savory Snacks Market Volume: Kilograms million, 2004-2008

Table 40: Germany Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Table 41: Germany Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Table 42: Germany Savory Snacks Market Share: % Share, by Value, 2008(e)

Table 43: Key Facts: Lorenz Bahlsen Snack-World

Table 44: Key Facts: The Nut Company GmbH & KGaA

Table 45: Key Facts: Intersnack Knabber-Gebäck Gmbh

Table 46: Germany Savory Snacks Distribution: % Share, by Value, 2008(e)

Table 47: Germany Savory Snacks Market Value Forecast: $ billion, 2008-2013

Table 48: Germany Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Table 49: Germany Size of Population (million) , 2004-2008

Table 50: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008

Table 51: Germany Inflation, 2004-2008

Table 52: Germany Exchange Rate, 2004-2008

Table 53: Italy Savory Snacks Market Value: $ million, 2004-2008

Table 54: Italy Savory Snacks Market Volume: Kilograms million, 2004-2008

Table 55: Italy Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Table 56: Italy Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Table 57: Italy Savory Snacks Market Share: % Share, by Value, 2008(e)

Table 58: Key Facts: Unichips Italia S.p.A

Table 59: Key Facts: Oetker Gruppe

Table 60: Key Facts: ICA Foods SPA

Table 61: Italy Savory Snacks Distribution: % Share, by Value, 2008(e)

Table 62: Italy Savory Snacks Market Value Forecast: $ million, 2008-2013

Table 63: Italy Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Table 64: Italy Size of Population (million) , 2004-2008

Table 65: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008

Table 66: Italy Inflation, 2004-2008

Table 67: Italy Exchange Rate, 2004-2008

Table 68: Japan Savory Snacks Market Value: $ billion, 2004-2008

Table 69: Japan Savory Snacks Market Volume: Kilograms million, 2004-2008

Table 70: Japan Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Table 71: Japan Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Table 72: Japan Savory Snacks Market Share: % Share, by Value, 2008(e)

Table 73: Key Facts: Calbee Foods Co., Ltd.

Table 74: Key Financials: Calbee Foods Co., Inc.

Table 75: Key Facts: Koikeya

Table 76: Key Facts: Meiji Seika Kaisha, Ltd.

Table 77: Japan Savory Snacks Distribution: % Share, by Value, 2008(e)

Table 78: Japan Savory Snacks Market Value Forecast: $ billion, 2008-2013

Table 79: Japan Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Table 80: Japan Size of Population (million) , 2004-2008(e)

Table 81: Japan GDP (Constant 2000 Prices, $ billion), 2004-2008(e)

Table 82: Japan Inflation, 2004-2008(e)

Table 83: Japan Exchange Rate, 2004-2008(e)

Table 84: Russia Savory Snacks Market Value: $ billion, 2004-2008

Table 85: Russia Savory Snacks Market Volume: Kilograms million, 2004-2008

Table 86: Russia Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Table 87: Russia Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Table 88: Russia Savory Snacks Market Share: % Share, by Value, 2008(e)

Table 89: Key Facts: Pepsi Co., Inc.

Table 90: Key Financials: Pepsi Co., Inc.

Table 91: Key Facts: Sibirsky Bereg

Table 92: Key Facts: Bridgetown Foods JSC

Table 93: Russia Savory Snacks Distribution: % Share, by Value, 2008(e)

Table 94: Russia Savory Snacks Market Value Forecast: $ billion, 2008-2013

Table 95: Russia Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Table 96: Russia Size of Population (million) , 2004-2008

Table 97: Russia GDP (Constant 2000 Prices, $ billion), 2004-2008

Table 98: Russia Inflation, 2004-2008

Table 99: Russia Exchange Rate, 2004-2008

Table 100: United Kingdom Savory Snacks Market Value: $ billion, 2004-2008

Table 101: United Kingdom Savory Snacks Market Volume: Kilograms million, 2004-2008

Table 102: United Kingdom Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Table 103: United Kingdom Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Table 104: United Kingdom Savory Snacks Market Share: % Share, by Value, 2008(e)

Table 105: Key Facts: Pepsi Co., Inc.

Table 106: Key Financials: Pepsi Co., Inc.

Table 107: Key Facts: Insert Company Name

Table 108: Key Facts: Pepsi Co., Inc.

Table 109: United Kingdom Savory Snacks Distribution: % Share, by Value, 2008(e)

Table 110: United Kingdom Savory Snacks Market Value Forecast: $ billion, 2008-2013

Table 111: United Kingdom Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Table 112: United Kingdom Size of Population (million) , 2004-2008

Table 113: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008

Table 114: United Kingdom Inflation, 2004-2008

Table 115: United Kingdom Exchange Rate, 2004-2008

Table 116: United States Savory Snacks Market Value: $ billion, 2004-2008(e)

Table 117: United States Savory Snacks Market Volume: Kilograms billion, 2004-2008(e)

Table 118: United States Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Table 119: United States Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Table 120: United States Savory Snacks Market Share: % Share, by Value, 2008(e)

Table 121: Key Facts: Pepsi Co., Inc.

Table 122: Key Financials: Pepsi Co., Inc.

Table 123: Key Facts: Kraft Foods

Table 124: Key Financials: Kraft Foods

Table 125: Key Facts: ConAgra Foods, Inc.

Table 126: Key Financials: ConAgra Foods, Inc.

Table 127: United States Savory Snacks Distribution: % Share, by Value, 2008(e)

Table 128: United States Savory Snacks Market Value Forecast: $ billion, 2008-2013

Table 129: United States Savory Snacks Market Volume Forecast: Kilograms billion, 2008-2013

Table 130: United States Size of Population (million) , 2004-2008(e)

Table 131: United States GDP (Constant 2000 Prices, $ billion), 2004-2008(e)

Table 132: United States Inflation, 2004-2008(e)

LIST OF FIGURES

Figure 1: G8 Savory Snacks industry, revenue ($ bn) 2004-2013

Figure 2: G8 Savory Snacks industry, revenue by country (%) 2004-2013

Figure 3: G8 Savory Snacks industry, revenue by country ($ bn) 2004-2008(e)

Figure 4: G8 Savory Snacks industry forecast, revenue by country ($ bn) 2008-2013

Figure 5: Canada Savory Snacks Market Value: $ billion, 2004-2008

Figure 6: Canada Savory Snacks Market Volume: Kilograms million, 2004-2008(e)

Figure 7: Canada Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Figure 8: Canada Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Figure 9: Canada Savory Snacks Market Share: % Share, by Value, 2008(e)

Figure 10: Forces Driving Competition in the Savory Snacks Market in Canada

Figure 11: Drivers of Buyer Power in the Savory Snacks Market in Canada

Figure 12: Drivers of Supplier Power in the Savory Snacks Market in Canada

Figure 13: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Canada

Figure 14: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Canada

Figure 15: Drivers of Degree of Rivalry in the Savory Snacks Market in Canada

Figure 16: Revenues & Profitability: Pepsi Co., Inc.

Figure 17: Revenues & Profitability: Sara Lee Corporation

Figure 18: Canada Savory Snacks Distribution: % Share, by Value, 2008(e)

Figure 19: Canada Savory Snacks Market Value Forecast: $ billion, 2008-2013

Figure 20: Canada Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Figure 21: France Savory Snacks Market Value: $ billion, 2004-2008

Figure 22: France Savory Snacks Market Volume: Kilograms million, 2004-2008

Figure 23: France Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Figure 24: France Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Figure 25: France Savory Snacks Market Share: % Share, by Value, 2008(e)

Figure 26: Forces Driving Competition in the Savory Snacks in France

Figure 27: Drivers of Buyer Power in the Savory Snacks in France

Figure 28: Drivers of Supplier Power in the Savory Snacks in France

Figure 29: Factors Influencing the Likelihood of New Entrants in the Savory Snacks in France

Figure 30: Factors Influencing the Threat of Substitutes in the Savory Snacks in France

Figure 31: Drivers of Degree of Rivalry in the Savory Snacks in France

Figure 32: Revenues & Profitability: Pepsi Co., Inc.

Figure 33: Revenues & Profitability: Sara Lee Corporation

Figure 34: France Savory Snacks Distribution: % Share, by Value, 2008(e)

Figure 35: France Savory Snacks Market Value Forecast: $ billion, 2008-2013

Figure 36: France Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Figure 37: Germany Savory Snacks Market Value: $ billion, 2004-2008

Figure 38: Germany Savory Snacks Market Volume: Kilograms million, 2004-2008

Figure 39: Germany Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Figure 40: Germany Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Figure 41: Germany Savory Snacks Market Share: % Share, by Value, 2008(e)

Figure 42: Forces Driving Competition in the Savory Snacks Market in Germany

Figure 43: Drivers of Buyer Power in the Savory Snacks Market in Germany

Figure 44: Drivers of Supplier Power in the Savory Snacks Market in Germany

Figure 45: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Germany

Figure 46: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Germany

Figure 47: Drivers of Degree of Rivalry in the Savory Snacks Market in Germany

Figure 48: Germany Savory Snacks Distribution: % Share, by Value, 2008(e)

Figure 49: Germany Savory Snacks Market Value Forecast: $ billion, 2008-2013

Figure 50: Germany Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Figure 51: Italy Savory Snacks Market Value: $ million, 2004-200

Figure 52: Italy Savory Snacks Market Volume: Kilograms million, 2004-2008

Figure 53: Italy Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Figure 54: Italy Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Figure 55: Italy Savory Snacks Market Share: % Share, by Value, 2008(e)

Figure 56: Forces Driving Competition in the Savory Snacks Market in Italy

Figure 57: Drivers of Buyer Power in the Savory Snacks Market in Italy

Figure 58: Drivers of Supplier Power in the Savory Snacks Market in Italy

Figure 59: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Italy

Figure 60: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Italy

Figure 61: Drivers of Degree of Rivalry in the Savory Snacks Market in Italy

Figure 62: Italy Savory Snacks Distribution: % Share, by Value, 2008(e)

Figure 63: Italy Savory Snacks Market Value Forecast: $ million, 2008-2013

Figure 64: Italy Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Figure 65: Japan Savory Snacks Market Value: $ billion, 2004-2008

Figure 66: Japan Savory Snacks Market Volume: Kilograms million, 2004-2008

Figure 67: Japan Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Figure 68: Japan Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Figure 69: Japan Savory Snacks Market Share: % Share, by Value, 2008(e)

Figure 70: Forces Driving Competition in the Savory Snacks Market in Japan

Figure 71: Drivers of Buyer Power in the Savory Snacks Market in Japan

Figure 72: Drivers of Supplier Power in the Savory Snacks Market in Japan

Figure 73: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Japan

Figure 74: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Japan

Figure 75: Drivers of Degree of Rivalry in the Savory Snacks Market in Japan

Figure 76: Revenues & Profitability: Calbee Foods Co., Inc.

Figure 77: Japan Savory Snacks Distribution: % Share, by Value, 2008(e)

Figure 78: Japan Savory Snacks Market Value Forecast: $ billion, 2008-2013

Figure 79: Japan Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Figure 80: Russia Savory Snacks Market Value: $ billion, 2004-2008

Figure 81: Russia Savory Snacks Market Volume: Kilograms million, 2004-2008

Figure 82: Russia Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Figure 83: Russia Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Figure 84: Russia Savory Snacks Market Share: % Share, by Value, 2008(e)

Figure 85: Forces Driving Competition in the Savory Snacks Market in Russia

Figure 86: Drivers of Buyer Power in the Savory Snacks Market in Russia

Figure 87: Drivers of Supplier Power in the Savory Snacks Market in Russia

Figure 88: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in Russia

Figure 89: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in Russia

Figure 90: Drivers of Degree of Rivalry in the Savory Snacks Market in Russia

Figure 91: Revenues & Profitability: Pepsi Co., Inc.

Figure 92: Russia Savory Snacks Distribution: % Share, by Value, 2008(e)

Figure 93: Russia Savory Snacks Market Value Forecast: $ billion, 2008-2013

Figure 94: Russia Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Figure 95: United Kingdom Savory Snacks Market Value: $ billion, 2004-2008

Figure 96: United Kingdom Savory Snacks Market Volume: Kilograms million, 2004-2008

Figure 97: United Kingdom Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Figure 98: United Kingdom Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Figure 99: United Kingdom Savory Snacks Market Share: % Share, by Value, 2008(e)

Figure 100: Forces Driving Competition in the Savory Snacks Market in the United Kingdom

Figure 101: Drivers of Buyer Power in the Savory Snacks Market in the United Kingdom

Figure 102: Drivers of Supplier Power in the Savory Snacks Market in the United Kingdom

Figure 103: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in the United Kingdom

Figure 104: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in the United Kingdom

Figure 105: Drivers of Degree of Rivalry in the Savory Snacks Market in the United Kingdom

Figure 106: Revenues & Profitability: Pepsi Co., Inc.

Figure 107: United Kingdom Savory Snacks Distribution: % Share, by Value, 2008(e)

Figure 108: United Kingdom Savory Snacks Market Value Forecast: $ billion, 2008-2013

Figure 109: United Kingdom Savory Snacks Market Volume Forecast: Kilograms million, 2008-2013

Figure 110: United States Savory Snacks Market Value: $ billion, 2004-2008

Figure 111: United States Savory Snacks Market Volume: Kilograms billion, 2004-2008

Figure 112: United States Savory Snacks Market Segmentation I: % Share, by Value, 2008(e)

Figure 113: United States Savory Snacks Market Segmentation II: % Share, by Value, 2008(e)

Figure 114: United States Savory Snacks Market Share: % Share, by Value, 2008(e)

Figure 115: Forces Driving Competition in the Savory Snacks Market in the United States

Figure 116: Drivers of Buyer Power in the Savory Snacks Market in the United States

Figure 117: Drivers of Supplier Power in the Savory Snacks Market in the United States

Figure 118: Factors Influencing the Likelihood of New Entrants in the Savory Snacks Market in the United States

Figure 119: Factors Influencing the Threat of Substitutes in the Savory Snacks Market in the United States

Figure 120: Drivers of Degree of Rivalry in the Savory Snacks Market in the United States

Figure 121: Revenues & Profitability: Pepsi Co., Inc.

Figure 122: Revenues & Profitability: Kraft Foods

Figure 123: Revenues & Profitability: ConAgra Foods, Inc.

Figure 124: United States Savory Snacks Distribution: % Share, by Value, 2008(e)

Figure 125: United States Savory Snacks Market Value Forecast: $ billion, 2008-2013

Figure 126: United States Savory Snacks Market Volume Forecast: Kilograms billion, 2008-2013

Abstract

• Contains an executive summary and data on value, volume and segmentation
• Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
• Incorporates in-depth five forces competitive environment analysis and scorecards
• Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country. .
• Includes a five-year forecast of the industry

• Spot future trends and developments
• Inform your business decisions
• Add weight to presentations and marketing materials
• Save time carrying out entry-level research

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