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Published by: Key Note Publications Ltd
Published: Apr. 1, 2009 - 115 Pages
Table of Contents
- Executive Summary
- 1. Market Definition
- REPORT COVERAGE
- MARKET SECTORS
- By Ownership
- By Trading Pattern
- MARKET TRENDS
- Long-Term Trends
- Recent Market Trends
- ECONOMIC TRENDS
- Population
- Table 1.1: UK Resident Population Estimates by Sex (000), Mid-Years 2004-2008
- Gross Domestic Product
- Table 1.2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices
- (£m), 2004-2008
- Inflation
- Table 1.3: UK Rate of Inflation (%), 2004-2008
- Unemployment
- Table 1.4: Actual Number of Unemployed Persons in the UK (million), 2004-2008
- Household Disposable Income
- Table 1.5: UK Household Disposable Income Per Capita (£), 2003-2007
- MARKET POSITION
- The UK
- Overseas
- 2. Market Size
- THE TOTAL MARKET
- Table 2.1: Estimated Turnover of UK Public Houses at Current and Constant
- Prices, and Number of Pubs (£m at rsp and number), 2004-2008
- Table 2.2: Volume Sales of Beer by Distribution Channel (000 barrels), 2004-2008
- BY MARKET SECTOR
- By Ownership
- Table 2.3: Pub Ownership by Type of Owner (number and %), 2007 and 2009
- By Trading Pattern
- Contribution of Pub Food
- Table 2.4: Pub Turnover by Product (£m and %), 1990-2008
- Table 2.5: Most Popular Dishes Bought in Restaurants (% of adults), 2007
- Drinks Trends
- Table 2.6: Favourite Alcoholic Drinks (% of adults), 2008
- Price Competition
- Entertainment
- 3. Industry Background
- RECENT HISTORY
- The Beer Orders (1989-2001)
- Emergence of the ’Pubco’
- Brewing Consolidation
- Recent Events Affecting Pubs
- NUMBER OF COMPANIES
- EMPLOYMENT
- REGIONAL VARIATIONS IN THE MARKETPLACE
- Table 3.1: Leading Regional Brewers by Number of Pubs Owned, 2009
- HOW ROBUST IS THE MARKET?
- LEGISLATION
- KEY TRADE ASSOCIATIONS
- Association of Licensed Multiple Retailers
- The British Beer & Pub Association
- Independent Family Brewers of Britain
- Other Organisations
- 4. Competitor Analysis
- THE MARKETPLACE
- MARKET LEADERS
- Table 4.1: The UK’s Largest Pub Companies by Number of Pubs, 2005 and 2009
- Mitchells & Butlers PLC
- Punch Taverns PLC
- Greene King PLC
- Enterprise Inns PLC
- JD Wetherspoon PLC
- Marston’s PLC
- OTHER COMPANIES
- OUTSIDE SUPPLIERS
- Table 4.2: Leading Brewers and Their Major Beer Brands, 2008
- 5. Brand Strategy
- INTRODUCTION
- ‘LIGHT BRANDING’
- Table 5.1: Selected Light Branding in Pubs, 2009
- OTHER BRANDED CHAINS
- BRANDED RESTAURANT GROUPS
- BRANDED LATE BARS AND NIGHTCLUBS
- MARKETING ACTIVITY
- Brand Advertising
- Other Marketing
- 6. Strengths, Weaknesses, Opportunities and Threats
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- 7. Buying Behaviour
- INTRODUCTION
- CONSUMER ATTITUDES TOWARDS AND EXPENDITURE ON LEISURE
- ACTIVITIES
- Table 7.1: Selected Leisure Activities Outside the Home (% of adults), 2008
- Table 7.2: Consumer Spending on Leisure Outside the Home (£m at current prices),
- 2008
- CONSUMER ATTITUDES TOWARDS PUBS AND ALCOHOL
- Table 7.3: Attitudes to Alcohol and Pubs (% of adults), 2009
- Demographic Differences in Attitudes to Pubs
- Table 7.4: Selected Attitudes to Pubs by Sex, Age, Social Grade and Working Status
- (% of adults), 2009
- PATTERNS OF PUB USAGE
- Table 7.5: Usage of Pubs by Frequency (% of adults), 2008
- 8. Current Issues
- ECONOMIC DOWNTURN
- BEER BAROMETER IN 2008
- PUB CLOSURES
- ‘AXE THE BEER TAX/SAVE THE PUB’
- MINISTERIAL SUMMIT
- PROTESTS BY LICENSEES
- THE ‘99p PINT’
- 9. The Global Market
- OVERVIEW
- 10. Forecasts
- INTRODUCTION
- The Economy
- Population
- Table 10.1: Forecast UK Resident Population by Sex (000), Mid-Years 2009-2013
- Table 10.2: Forecast UK Population by Age (000), 2007 and 2012
- Gross Domestic Product
- Table 10.3: Forecast UK Growth in Gross Domestic Product in Real Terms (%),
- 2009-2013
- Inflation
- Table 10.4: Forecast UK Rate of Inflation (%), 2009-2013
- Unemployment
- Table 10.5: Forecast Actual Number of Unemployed Persons in the UK (million),
- 2009-2013
- FORECASTS 2009 TO 2013
- Table 10.6: Forecast Turnover of UK Public Houses at Current Prices, and Forecast
- Number of UK Pubs (£m at rsp and number), 2009-2013
- MARKET GROWTH
- Figure 10.1: Growth in the UK Public Houses Market by Turnover at Current Prices
- and by Number (£m at rsp and number), 2004-2013
- FUTURE TRENDS
- The Economy
- Price Promotions
- Alcohol Pricing
- The Tied System
- Patterns of Pub Usage
- 11. Company Profiles
- ADMIRAL TAVERNS LTD
- ENTERPRISE INNS PLC
- GREENE KING PLC
- MARSTON’S PLC
- MITCHELLS & BUTLERS PLC
- PUNCH TAVERNS PLC
- SCOTTISH & NEWCASTLE LTD
- J D WETHERSPOON PLC
- WHITBREAD GROUP PLC
- 12. Company Financials
- 13. Further Sources
- Associations
- Publications
- General Sources
- Government Publications
- Other Sources
- Key Note Sources
- Understanding TGI Data
- Number, Profile, Penetration
- Social Grade
- Standard Region
- Key Note Research
- The Key Note Range of Reports
AbstractThe public houses market was assailed by a tranche of negative trends in 2008, such as the slide of the economy towards recession and higher taxes on alcohol. This followed difficult years for the trade, including bans on smoking, new licensing laws and controversy over alcohol ’binge drinking’.
The number of UK pubs is contracting by around 2,000 a year, leaving some 55,000 in 2009, and total pub turnover has shrunk by 3.4% since 2006 to £15.7bn in 2008. Given these problems, Key Note concludes that the survival of the small ‘community pub’ is remarkable, a testament to its role in community social life and its adaptation to new consumer demands (e.g. for pub food, which now accounts for 25.5% of typical pub income).
There is never a shortage of budding publicans drawn from other walks of life. Typically, the new entrants sign up to a ‘tied’ arrangement with a pub company (‘pubco’). This tie is once again being challenged at Westminster in 2009. Other headline news in early 2009 included the controversial offer of beers for 99 pence (p) — a third of their normal price — in pubs owned by JD Wetherspoon, one of the largest and most successful pubcos. Pubs such as Wetherspoons are having to fight back against the discounting of alcohol in supermarkets, although the pubs claim that they offer venues for responsible, controlled drinking. Consumer research conducted by NEMS Market Research in January 2009 for this Key Note Market Report Plus found that 87.5% of adults said drinks in supermarkets are ‘much cheaper than the pub’, while 62.5% said that drinks in pubs are ‘much too expensive now’.
The Wetherspoon group ranks as the fifth-largest pubco by turnover, with 715 large, company-managed pubs, although there are pubcos with larger estates of small pubs leased to individual publicans. The largest of these are Punch Taverns (8,425 pubs) and Enterprise Inns (7,765). Measured by turnover, the largest company is Mitchells & Butlers ([M&B] 2,050 managed pubs generating £1.91bn a year). Although rooted in the history of the brewery-tied pub, M&B is now an independent developer of some of the most familiar and successful pub concepts such as Harvester, O’Neill’s, Scream and Crown Carvery.
Most M&B pubs, like most modern managed houses, are now food-led pubs (or pub-restaurants), with the pattern of income for the typical large pub having shifted inexorably away from pulling pints of beer. The pub will survive as a social venue (and as a restaurant), although companies need to adapt to new patterns of pub usage. For example, one major operator, Marston’s, has an ‘F Plan’ strategy for dealing with ‘food, females, families and forty/fifty-somethings’ as future trends for its pubs.
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