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A Few App Stores Too Many

Published by: Yankee Group

Published: Apr. 1, 2009 - 7 Pages


Table of Contents


I. Methodology

II. From Feature Phone to Get Rich Quick

III. What Makes a Successful App Store?

The Albatross of Success

Enhancing Discoverability Through Scale, Approach and Analytics

IV. Conclusions and Recommendations

Recommendations for Carriers

Recommendations for OEMs

V. Further Reading

Abstract

Yankee Group predicts the market cannot bear more than five successful application stores. An app store’s success will demand a confluence of factors.

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