China Outbound

Published by: Mintel International Group Ltd.

Published: May. 1, 2009

Table of Contents

Introduction

Data Sources

Market Drivers

Population

Figure 1: Mid-year population estimates for China, 1965-2045

Figure 2: Mid-year population estimates for China, by age and gender, 2008 and 2025

Economy

Figure 3: China’s GDP and inflation, 2002-08

Figure 4: Comparison of GDP growth across advanced and emerging economies, 2006-09

Exchange rates

Figure 5: Selected exchange rates against the Chinese Renminbi/Yuan, 2002-08

Tourism balance

Figure 6: China’s tourism balance, 2001-07

Outbound Tourism

Evolution of outbound tourism

Arrivals

Figure 7: Outbound travel from China, 2001-07

Figure 8: International tourism expenditure, top ten major markets, 2007

Destination trends

Figure 9: Outbound travel from China, 2002-07

Asia

Hong Kong

Macao

Singapore

Japan

Thailand

Other Asia

Australasia

Australia

New Zealand

The Americas

US

Europe

Market Characteristics

Pre-booking behaviour and booking methods

Figure 10: Key sources of information used by personal travellers in China to decide on trip destination, 2006 and 2008

Figure 11: Booking methods for personal travel: Air travel and accommodation, 2006 and 2008

Demographics

Figure 12: Characteristics of mainland China visitors to Hong Kong, Singapore and US, 2007

Purpose of trip

Figure 13: Purpose of trip to selected destinations, 2007

Type of trip

Figure 14: Chinese travellers - personal activities when travelling to foreign destinations, second half year 2008

Length of stay

Figure 15: Length of stay in Singapore by Chinese travellers, 2007

Figure 16: Average length of stay in Australia by main purpose of journey, 2007

Seasonality

Transport

Air

Road/rail

Sea

Figure 17: Mode of transport by arrival at selected destinations, 2007

Accommodation

Figure 18: Type of accommodation used by overnight visitors to Macao, 2002 and 2007

Tour Operators and Travel Agencies

What Next?

INDEX TO TRAVEL & TOURISM ANALYST

Index grouped by geographic area

INDEX TO TTI DESTINATION REPORTS

Country reports

City reports:

SPECIAL REPORTS INDEX

2003

2004

2005

2006

Abstract

This report provides the most recent data from 2007 to 2008, giving a clear and representative picture of how outbound tourism from China has been evolving. It explores the aforementioned trends in greater depth, from the economic and demographic landscape, through to key destination trends and an analysis of specific market characteristics. A range of destination markets are explored, including the Special Administrative Regions (SARs) of Hong Kong and Macao, Germany, the UK, the US and Australasia, as well as other Asian destinations.

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