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Spotlight on Young Adults: Digital Still Cameras

Published by: InfoTrends

Published: Apr. 16, 2009 - 66 Pages


Table of Contents


Key Highlights

Executive Summary

Total Respondents

Digital Camera Owners

Digital Camera Non-Owners

Digital Photo Frame Owners

Introduction

Methodology

Sources of Skew

Mean Versus Median

Survey Findings

Demographics

Gender

Household Income

Marital Status and Presence of Children

Ownership of Technologies

Approach to New Technologies

Camera Ownership

Digital Camera Owners: General Questions

Type of Photographer

Frequency of Camera Use

Subjects of Digital Photos

First, Replacement, or Additional Camera

Duration of Ownership

Complaints about Current Camera

Capture of Video Clips

General Camera Specifications

Purchase Price

Type of Camera

Brand Preference

Camera Resolution

Special Features

Digital Photography Activities

Number of Photos Captured

Percentage of Photos Edited, Printed, Saved, Shared, Transferred, and Organized

Photo Viewing

Photo Editing

Photo Sharing

Creating with Photos

Photo Printing

Photo Transferring

Photo Storage and Recovery

Number of Photos Stored

Photo Recovery

Accessories and Software

Digital Camera Accessories

Photo Software

Digital Camera Non-Owners

Type of Photographer

When First Camera Will Be Purchased

Abstract

This document takes a closer look at the results from InfoTrends’ 2008 U.S. Digital Still Camera End-User Survey by focusing on young adults (individuals between the ages of 18 and 24). It examines how this important consumer segment interacts with digital still cameras and digital photo frames. In some cases, young adults’ behaviors are segmented by gender and/or compared to those of the total survey population.

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