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Retail Banking Competitor Tracker - March 2009Published by: Datamonitor Published: Apr. 24, 2009 - 20 Pages Table of Contents
AbstractIntroductionDatamonitor's Retail Banking Competitor Tracker is a monthly product providing updates on key events relating to major and innovative players in the retail banking sector. Covering events such as M&A activity, market entries and withdrawals, partnerships, product innovation and customer targeting on a global basis, the Retail Banking Competitor Tracker provides succinct summaries of key stories. Scope
There was an even split between product innovation and customer targeting, and M&A, partnerships and growth stories in March 2009. New services replaced new products as the most popular type of news story. The introduction of Citibank's new Homeowner Unemployment Assist program was an important positive development in the battle against foreclosure. Reasons to Purchase
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