Small Business Marketing Outlook : Market Research Report

Small Business Marketing Outlook

Published by: Ad-ology

Published: Dec. 16, 2008 - 19 Pages

I. Executive Summary
II. Survey Findings
III. Methodology+Definitions
TABLE OF FIGURES: 1. Business breakdown by sector; 2. Company sales 2008 versus 2007; 3. Company sales projection 2009 versus 2008; 4. Small business owners’ perception of the U.S. economy; 5. Small business owners’ perception of marketing statements; 6. Small business owners’ perception of the best way to deliver marketing messages; 7. Projected 2009 spending for online marketing, by type; 8. Reasons small business owners do not advertise; 9. How small business owners determine advertising spending; 10. What influences small business advertising; 11. Why small business owners advertise; 12. Projected more or less advertising spending in 2009; 13. Projected more or less advertising spending in 2009, broken down by local media type; 14. Small business owners’ perception of the effectiveness of advertising; 15. Ways the small business owner determines if advertising works; 16. Perceived effectiveness of advertising media, by type; 17. Small business owners’ agreement with statements about advertising; 18. Important attributes in an advertising sales representative; 19. Frustrations about buying advertising

Abstract

Ad-ology Research fielded a study of more than 800 small business owners in late 2008 to determine their attitudes toward advertising. The survey focused on factors that affect a small business owner’s desire and ability to advertise as well as different advertising media and the small business owner’s attitude toward them.

Respondents were relatively upbeat about their business and many plan increase advertising spending for 2009.

The report includes detail on various advertising medium including various online media, television, radio, newspaper, direct mail, outdoor advertising and more, plus the business owners’ attitudes about the effectiveness of each.

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Small Business Marketing Outlook

Table of Contents

Abstract