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Net Promoter Industry Report 2009- Telecommunications- Cable TV B2C

Published by: Satmetrix Systems, Inc.

Published: Mar. 30, 2009 - 20 Pages


Table of Contents


1. INDUSTRY DATA

1.1. Net Promoter Industry Data: Overview

1.2. Net Promoter Scores by Company - Highest to Lowest

1.3. % Detractors, Passives, Promoters by Company - Highest to Lowest by NPS

1.4. % Detractors, Passives, Promoters by Company - Highest to Lowest by Promoters

1.5. % Detractors, Passives, Promoters by Company - Highest to Lowest by Passive

1.6. % Detractors, Passives, Promoters by Company - Highest to Lowest by Detractors

2. INDIVIDUAL COMPANY DATA

Cablevision

Charter Communications

Comcast

Cox Communications

DISH Network

DIRECTV

Time Warner Cable

Verizon FiOS

3. APPENDIX

3.1. Data Collection Period

3.2. Data Collection Methodology

3.3. Internal vs. External Net Promoter Data Collection

3.4. Netpromoter.com

3.5. Satmetrix

4. LEGAL NOTICES AND POLICIES

4.1. Trademarks

4.2. Copy of License Agreement

Abstract

Net Promoter Score is a measure of customer loyalty that has been linked to company growth in numerous studies across industries and around the globe. Developed by Satmetrix, Bain & Company, and Fred Reichheld, the NPS concept has been embraced by leading companies worldwide as the standard for measuring and improving customer loyalty. This report covers customer experience for 8 telecommunications companies relative to their provision of cable or direct television access to U.S. consumers: Cablevision, Charter Communications, Comcast, Cox Communications, DIRECTV, DISH Network, Time Warner Cable, and Verizon FiOS. Verizon’s new FiOS fiber optic TV service direct to the home stood out relative to competitors with an NPS of 28 percent. Data for the report was collected in Q4 2008 using an opt-in email survey with consumers who had purchased from these companies within the past year.

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