Rewards Credit Cards for Airline Cards

Published by: Auriemma Consulting Group

Published: Jan. 27, 2009 - 15 Pages

Table of Contents

1. A Note to Readers

1a. Methodology

1b. Introduction

2. Highlights from Study

2a. Executive Summary

2b. Reasons to Favor a Credit Card

2c. Perceived Value of Rewards Types

2d. Likelihood to consider Different Rewards Cards

2e. Airline-Specific Behavior

2f. Opinion of Airline Credit Cards

2g. Reasons to Apply for an Airline Credit Card

2h. Optimal Structure for Airline Credit Cards

2i. The Future of Airline Frequent Flyer Programs and Credit Cards

3. Conclusion

4. Research Management

Abstract

1. A Note to Readers

1a. Methodology

1b. Introduction

2. Highlights from Study

2a. Executive Summary

2b. Reasons to Favor a Credit Card

2c. Perceived Value of Rewards Types

2d. Likelihood to consider Different Rewards Cards

2e. Airline-Specific Behavior

2f. Opinion of Airline Credit Cards

2g. Reasons to Apply for an Airline Credit Card

2h. Optimal Structure for Airline Credit Cards

2i. The Future of Airline Frequent Flyer Programs and Credit Cards

3. Conclusion

4. Research Management

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