2008 U.S. Consumer Online Behavior Survey Report: Connecting with Music on the Internet : Market Research Report

2008 U.S. Consumer Online Behavior Survey Report: Connecting with Music on the Internet

Published by: IDC

Published: Apr. 7, 2009 - 22 Pages

Table of Contents

IDC Opinion

In This Study

Methodology

Situation Overview

Introduction

Figure: Personal Internet Usage Preferences in the Past 12 Months: General Audience Versus Digital Music Users

Figure: Social Networking Services Used in the Past Month: General Audience Versus Digital Music Users

Table: Media Types Purchased Via the Internet in the Past 12 Months by Gender and Age Group (% of Respondents)

Figure: Digital Music Download Spending in the Past 12 Months

Music and Social Networks

Figure: Methods Used to Learn About New Music on the Internet

Table: Methods Used to Obtain Digital Music on Social Networking Sites in the Past Six Months by Gender and Age Group (% of Respondents)

Online Music Sources

Table: Methods Used to Obtain Digital Music Online in the Past Six Months by Gender and Age Group (% of Respondents)

Confidence in Online Music Sources

Table: Confidence in Online Music Sources

Favorite Music Genres

Table: Favorite Music Genres by Gender and Age Group (% of Respondents)

Devices Used to Play Downloaded Music

Table: Music Download Playback Preferences by Gender and Age Group (% of Respondents)

Online Music Sharing

Table: Usage of Online Music Sharing by Gender and Age Group (% of Respondents)

"Leaked" Tracks

Table: Downloading of Leaked Tracks by Gender and Age Group (% of Respondents)

Interest in and Purchases of Concert Recording Downloads

Table: Usage of Online Music Service to Purchase Concert Recordings in the Past Six Months by Gender and Age Group (% of Respondents)

Table: Level of Interest in Purchasing Concert Recordings Online by Gender and Age Group (% of Respondents)

Future Outlook

Essential Guidance

Learn More

Related Research

Synopsis

Abstract

This IDC study presents data and analysis from IDC's U.S. Consumer Online Behavior Survey Results 2008, fielded in December 2008. The study provides an examination of survey responses related to usage of online music, online music sources, music genres, playback devices, and related products.

"The availability of digital music on the Internet coupled with the ever-growing popularity of social networking services is making it easier for Americans to share music with friends," says Caroline Dangson, IDC research analyst for IDC's Digital Marketplace team. "Already one-third of Americans accessing music online are sharing music files with peers today. We also learned that social networking services prevail as the third most popular way consumers say they are experiencing music online."

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