Australia - Digital Media - Online Media Industry

Published by: Paul Budde Communication Pty Ltd

Published: Apr. 22, 2009 - 100 Pages

Table of Contents

1. The Media Industry

1.1 Global overview

1.1.1 Introduction

1.1.2 Continental shift in competition

1.1.3 Distinct industry realignments

1.1.4 TV broadcasters

1.1.5 Radio broadcasters

1.1.6 Newspaper publishers

1.1.7 The video and DVD rental companies

1.1.8 The anomaly of the mass media

1.2 The Australian media industry

1.2.1 Media statement new government

1.2.2 TV broadcasters

1.2.3 Radio broadcasters

1.2.4 Newspaper publishers

1.2.5 The Thinking Society - market analysis

1.2.6 The video and DVD rental companies

1.2.7 Film and video producers

1.3 Media companies

1.3.1 Market analysis

1.3.2 The rise of public sector digital media

1.3.3 News Corp and subsidiaries

1.3.4 PBL - Nine - ninemsn

1.3.5 ABC

1.3.6 AOL

1.3.7 Ten Network

1.3.8 Fairfax Digital

1.3.9 Austereo online

1.3.10 Foxtel

1.3.11 Macquarie Southern Cross Media

1.3.12 WIN SelecTV

2. Marketing Strategies & Analyses

2.1 Introduction: the changing role of marketing due to digital media

2.2 Internet companies taking over the bat

2.2.1 Telcos operators of Internet economy infrastructure

2.2.2 Internet strategies around core business

2.2.3 Niche marketing for smaller telcos

2.2.4 Internet business models

2.2.5 New virtual business models

2.2.6 Wholesale to the Internet companies

2.2.7 Spinning off into the Internet economy

2.3 Simultaneous media users

2.4 The key drivers of growth

2.5 The role of service providers

2.5.1 Service providers as e-commerce leaders

2.5.2 E-cash service providers

2.5.3 The role of ISPs

2.5.4 New telcos - no winner, many losers

2.6 The future is digital people, not digital media

2.7 Customer loyalty

2.7.1 Case study - Emagine

2.7.2 Loyalty until the next deal

2.7.3 Customer segmentation

2.7.4 Effectiveness of campaigns and loyalty programs

2.7.5 Customer value management

2.8 Permission-based marketing

2.9 Advertising

2.9.1 Digital advertising - a brief analysis

2.9.2 Mobile marketing

2.9.3 New advertising models are long overdue

3. Mobile Media

3.1 The mobile content market in 2009

3.2 The market for mobile digital media

3.3 Operators have lost the content battle - analysis

3.3.1 Not much progress in almost a decade

3.3.2 Still no open networks

3.3.3 Untapped potential

3.3.4 We are a telecoms industry

3.3.5 3G is taking off

3.3.6 What do you mean - customer service?

3.3.7 All we need is competition

3.4 New marketing and distribution models

3.4.1 On-Deck Services - operator portals

3.4.2 Plenty of content providers

3.4.3 Branding with partners

3.4.4 The future: value-chain-based scenarios

3.5 Mobile TV

3.6 Premium Rate SMS (PSMS)

4. Triple Play Models

4.1 What went wrong with triple play?

4.1.1 VoIP and video - hard nuts to crack

4.1.2 TV camera in front of radio programs

4.1.3 FASTWEB is leading the charge, for change

4.1.4 Triple play soon to be forgotten

4.2 Triple play and beyond

4.3 Three distinct markets

4.3.1 Infrastructure market

4.3.2 Content market

4.3.3 Appliances and services market

4.4 Triple play basis for new pricing models

4.4.1 Lower costs open up access to new models

4.4.2 Triple play pricing

4.5 Killer apps

4.5.1 Killer app one: always-on, affordable high-speed Internet access

4.5.2 Killer app two: broadband video

4.5.3 Killer app three: broadband VoIP

4.6 Telco’s arrogant stand on content

4.6.1 Changing market

4.6.2 Triple play makes it impossible for telcos to dominate content

4.6.3 Video services will be delivered by the Internet media companies, not the telcos

4.6.4 Tele-presence will be the killer app

4.6.5 Triple play is an access product

4.6.6 Content providers are fighting back

4.6.7 Customer service is not what the industry wants to deliver

4.6.8 Internet companies might take over the telcos

4.7 Triple play in cable TV

4.7.1 Digital upgrades

4.7.2 Global dynamics cable vs telco

4.7.3 Role of cable

4.7.4 The future of infrastructure-based competition

4.8 Triple play pioneers in Australia

4.8.1 TransACT

4.8.2 Optus

4.8.3 Adam Internet

4.8.4 Soul

4.8.5 engin

4.8.6 Skype and other web apps for a flat fee from Hutchison

4.9 Triple play in telecoms

4.9.1 Broadband providers are taking the lead

4.10 Triple play will deliver transparent bills

4.11 The ACCC on triple play monopolies

4.12 The future of triple play

4.12.1 New technologies

4.12.2 FttH - ultimate triple play infrastructure

4.12.3 Media centres in the home

4.12.4 Separation and integration

4.13 International benchmarking

5. Home Media Centres & Home Networks

5.1 Industry overview

5.1.1 Market in progress

5.1.2 Home media developments

5.1.3 Home networking developments

5.1.4 Market analysis

5.1.5 Key developments

5.1.6 Industry sectors vying for home media market

5.1.7 DVR overview

5.1.8 Industry consortia

5.2 Australian developments

5.2.1 Statistics and forecasts

5.2.2 Home networking developments

6.GLOSSARY OF ABBREVIATIONS

7. Glossary of Abbreviations

Table 1 - Online users and other media usage

Table 2 - Media advertising expenditure - 2002 - 2005

Table 3 - Australia - triple play pricing - 2005

Table 4 - Percentage of operators globally offering unlimited nationwide fixed-line calls - 2005

Table 5 - Triple play pricing with per-minute call charges - 2005

Table 6 - Double-play pricing (voice and data) with per-minute call charges - 2005

Table 7 - Bit caps and corresponding service limits from off-network sources - 2005

Table 8 - Networked TV shipments worldwide - 2008; 2012

Table 9 - Forecast installed base of homes with connected entertainment networks worldwide - 2010 - 2011

Table 10 - Broadcasting subscribers, annual change and penetration in the US - 2008

Table 11 - BSkyB subscriber statistics - 2005 - 2007

Table 12 - BSkyB ARPU - 2005 - 2007

Table 13 - BSkyB revenue, operating profit and annual change - 2007

Table 14 - Market shares of major MSO, DBS & telco video providers in the US - 2005; 2007 - 2008

Table 15 - Consumer electronics sales growth in the US - 2006 - 2008

Table 16 - Internet-enabled consumer device shipments worldwide - 2012

Table 17 - DVR households worldwide - 2007; 2011

Table 18 - DVR shipments worldwide - 2007; 2011

Table 19 - Home network penetration of households - 2005; 2007-2008; 2010; 2015

Table 20 - Australian multi dwelling units (100+) - 2003 - 2009

Table 21 - Key features sought by smart wiring customer - 2004 - 2007

Table 22 - Existing level of smart wiring uptake - 2004 - 2007

Table 23 - Revenue forecasts - Australian home automation market - 2003 - 2008

Exhibit 1 - Murdoch-Packer deal structure and pblMedia structure

Exhibit 2 - pblMedia structure

Exhibit 3 - Telecommunication convergence

Exhibit 4 - Why mobile marketing won’t work

Exhibit 5 - Mobile facts and figures

Exhibit 6 - What users want

Exhibit 7 - Description of National Cable and Television Association’s Broadband Home

Exhibit 8 - Media centre devices

Exhibit 9 - TV-orientated consumer devices adopting IP interface

Exhibit 10 - Networked client devices

Exhibit 11 - EPGs versus IPGs

Exhibit 12 - Top 5 DVR providers worldwide - 2008

Exhibit 13 - Multi-dwelling units

Abstract

• The role of the different sectors (TV, Radio, Newspapers, telecoms, ISPs; Developments in the online video and DVD rental market; The Film and video producers; Analysis of the various activities from the broadcasters; Overview of the activities of the telcos and ISPs as media players; Overview and analyses of all the major players in the industry; Overview and analysis of the mobile media market; Home network market - developments and statistics. 
• Researcher:-Paul Budde, Kylie Wansink

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 250,000 market research reports, company profiles and country profiles from over 650 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.