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Flying and Telepresence - An international quantitative examination of flying behaviour and the potential of telepresence to be a real low-carbon alternative to aviation: Environmental Choices™ report 3.e

Published by: Haddock Research & Branding, Inc.

Published: Apr. 3, 2009 - 197 Pages


Table of Contents


1.0 Introduction

1.1 Key Insights

1.2 Methodology

2.0 Report Results

2.1 Cluster Analysis

3.0 Canada Data

3.1 Flying - frequency

3.2 Flight segmentation

3.3 Understanding ‘Heavy Flyers’

3.4 Telepresence: Awareness, Usage & Appeal

3.5 Telepresence: Company Awareness & Reputation

3.6 Telepresence: Substitution Potential for Flying

3.7 Video Communication Users & Telepresence Leaders

4.0 England Data

4.1 Flying - frequency

4.2 Flight segmentation

4.3 Understanding ‘Heavy Flyers’

4.4 Telepresence: Awareness, Usage & Appeal

4.5 Telepresence: Company Awareness & Reputation

4.6 Telepresence: Substitution Potential for Flying

4.7 Video Communication Users & Telepresence Leaders

5.0 America Data

5.1 Flying - frequency

5.2 Flight segmentation

5.3 Understanding ‘Heavy Flyers’

5.4 Telepresence: Awareness, Usage & Appeal

5.5 Telepresence: Company Awareness & Reputation

5.6 Telepresence: Substitution Potential for Flying

5.7 Video Communication Users & Telepresence Leaders

6.0 Further Analysis

7.1 Survey Release Outline

7.2 Addendum


Abstract

This report focuses on how public opinion about climate change relates to flying behaviour, and opportunities for low-carbon alternatives to flying. The report considers the current use of inexpensive video communication systems from Skype with video) and VSee, as well as the current use and potential adoption of high quality telepresence systems. It measures awareness and reputation of seven specific telepresence providers - Cisco, HP, Polycom, Avaya, LifeSize, Tandberg and Teliris - whom, to a greater or lesser degree, already promote their services as a low-carbon alternative to flying. Finally, the substitution potential of telepresence for flying, and the behaviour and profile of ‘telepresence leaders’, are examined.

Questions addressed
  • What proportion of people fly; and how much for longer trips versus shorter-trips; and for business versus leisure?
  • Given their particular concern about climate change, do Climate Citizens fly less? Do they fly less for ‘more discretionary’ shorter-trip leisure flights?
  • What proportion of all flights can be attributed to ‘heavy flyers’, for each flight category?
  • What levels of usage are there for telepresence solutions, and awareness of the companies that offer them?
  • What proportion of people like the idea of using a high quality video-communication system, at home and at work, ‘a great deal’?
  • What explanations are there for the substitution potential of telepresence being quite differentiated between the participating countries?
  • What is the profile of those who are keen to use telepresence?
Quote:

“The substitution potential of telepresence for long-trip, business flights in the USA is a potential reduction of around 35% for flights of this type”

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