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Mobile Pricing Strategy Evolves to Reflect New Dynamics in Europe

Published by: Yankee Group

Published: Nov. 1, 2006 - 12 Pages


Table of Contents


I.Introduction

II. Emerging Pricing Models

Historical Patterns

Emerging Models for Mobile Pricing

III. Conclusions and Recommendations

Recommendations

IV. Further Reading

Abstract

MNOs must embrace transparency, simplicity and choice in pricing to attract and retain subscribers.

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