The Internet is for Healthcare

Published by: Datamonitor

Published: Apr. 2, 2009 - 9 Pages

Table of Contents

Overview

Catalyst

Summary

Key Messages

Healthcare systems around the world are currently facing a major crisis

With the help of the internet, healthcare assumptions will be flipped on their head

Online solutions increase access, improve quality, decrease costs and empower patients

Table of Contents

Table of figures

Market Opportunity

The internet will transform healthcare

Patients are addressing healthcare pain points themselves

Why do I have to wait to see a doctor? Startups address the access issue

Which provider is better? The internet increases transparency and improves the patient experience

What can I do to improve my health? The web enables patient empowerment

In order to move forward, healthcare must accomplish mission impossible: cultural change

The medical establishment is necessarily set in its ways

Patients worry about privacy at the expense of their health

Most healthcare IT vendors are not seeing the forest through the trees

Technology Evolution

From simple information to completing transactions, the web offers a spectrum of services

Healthcare is moving into the cloud and onto mobile devices

Content-based healthcare sites are ubiquitous online

Personal health records will help solve the problems facing health information exchange

Light bulb moments: creating communities, improved interactions and completing transactions

Healthcare startups are testing promising business models

The best use of technology capitalizes on human nature

Innovative companies from other industries serve as inspiration for healthcare websites

Customer Impact: Recommendations to Healthcare Organizations

Adopt SaaS EHRs that will be interoperable with other healthcare technologies

Create a website that patients will go to first when they have a health question

Keep up with your patients

Go to Market: Recommendations to Technology Vendors

Interoperability, particularly with PHRs, must take precedence

Traditional healthcare technology companies cannot afford to ignore the web

Advice for startups: focus, focus, focus

Healthcare technology vendors need to think outside the box to stay competitive

APPENDIX

Definitions

Abbreviations

Methodology

Further reading

Ask the analyst

Datamonitor consulting

Disclaimer

List of Figures

Figure 1: Healthcare will move from a provider-centric to a patient-centric model

Figure 2: The web offers a spectrum of services

Figure 3: PHRs continue to face high barriers to adoption

Figure 4: PHRs could greatly simplify HIE

Figure 5: Innovative companies from other industries serve as inspiration for healthcare websites

Abstract

• Highlights new, internet based solutions that are impacting healthcare
• Provides a vision of what healthcare will look like in the future
• Analyzes the business models of healthcare technology startups

• Understand how the internet will impact healthcare
• Identify the characteristics of successful startups

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