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Global Animation Industry: Strategies, Trends and Opportunities

Published by: Digital Vector

Published: Apr. 1, 2009 - 423 Pages


Table of Contents


Global Animation Industry

History and Evolution

EMERGENCE OF THE ANIMATION INDUSTRY

PIONEERS OF THE INDUSTRY

FIRST INDUSTRY CRISIS

POPULARITY OF FEATURE ANIMATION

Why is Animation Different

Industry Characteristics

ANIMATION INDUSTRY SUPPLY CHAIN

ROLE OF TECHNOLOGY

MERCHANDISING OPPORTUNITIES

DISTRIBUTION OF ANIMATION CONTENT

COMPETITIVE LANDSCAPE OF ANIMATION STUDIOS

RISKS FACED BY ANIMATION STUDIOS

DEMAND DRIVERS OF THE INDUSTRY

Market Opportunity

Global Animation Studios Distribution and Capabilities

Animation Segments

Market Segmentation

2D ANIMATION

3D ANIMATION

VISUAL EFFECTS

WEB ANIMATION

CORPORATE SERVICES

Computer Games

CROSS OVER BETWEEN GAMES AND MOVIES

Computer Generated Imagery (CGI)

PRODUCING CGI ANIMATION

ADVANTAGES OF PRODUCING CGI ANIMATION

DISADVANTAGES OF PRODUCING CGI ANIMATION

INFLUENCE OF CGI ON CEL ANIMATION

CHALLENGES

CRITICAL SUCCESS FACTORS FOR CGI PRODUCTIONS

Stop Motion

Motion Capture

Forecasting Animation Content Demand

Animation Content demand from TV Channels in Europe

Animation Content demand from TV Channels in the Us and Canada

Animation Content demand from TV Channels in Asia

Animation Content demand from TV Channels in Rest of the World

Total Animation Content demand from TV Channels Worldwide

Size of the Global Animation Industry

Future Developments

Animation Software Market Landscape

2D Animation Software Marketplace

Animation process using a 2D animation package

3D Animation Software Marketplace

INDUSTRY OVERVIEW

3D ANIMATION SOFTWARE MARKET SEGMENTS

FREE ANIMATION SOFTWARES

PLUG-INS TO PRODUCTS

Analysis of key players in 3D Animation Software Market

MARKET SIZE

MARKET SEGMENTS

Japanese Anime Production Softwares

PROMINENCE OF 2D

RETAS - SOFTWARE FOR ANIME PRODUCTION

MANGA STUDIO - SOFTWARE FOR MANGA PRODUCTION

Proprietary 3D Softwares of Animation studios

Collaboration between Animation Studios and Software Firms

Content Creation

Content Creation Workflow in 2D Animation

CONCEPTUALIZATION

PRE-PRODUCTION

PRODUCTION

POST-PRODUCTION

Content Creation Lead Time Calculation in 2D Animation

SCANNING AND FILTERING

INK AND PAINT

COMPOSITING AND DOPESHEET PREPARATION

Digital processing in 2D Animation

WORKFLOW PRECEEDING DIGITAL PROCESSING

Content Creation Workflow in 3D Animation

CONCEPTUALIZATION

PRE-PRODUCTION

PRODUCTION

POST-PRODUCTION

PARALLEL ACTIVITIES

Time Line of a Sample 3D production workflow

Role of Animation Software in the 3D Production Workflow

Production Management

GOVERNANCE ISSUES

TASK DIVISION AND PEOPLE ALLOCATION ISSUES

TECHNOLOGY ISSUES

Audience Dynamics

Marketing Strategies for Animation Studios

MARKETING PROGRAM

PROFILING AND TARGETING THE RIGHT AUDIENCE

Strategies of Successful Animation Films

LESSONS FROM PAST MISTAKES

Profile of a 3D Animation Studio: Pixar

PIXAR’S TECHNOLOGICAL ADVANTAGE

Economics of Animation

Economics of Animation Copyrights

DYNAMICS OF COPYRIGHTS

Guidelines for Setting up an Animation Studio

Investments Needed for Setting up an Animation Studio

Specialised Hardware and Software Investments

Managing an Animation Studio

Key Issues of Concern

Formulating the Long Term Strategy

Animation Content Outsourcing

Offshore Computer Animation Production

BUSINESS AND REVENUE MODELS

Drivers

Animation Industry in Europe

Winds of Change

DEMAND FOR TV CONTENT

FEATURE FILM INDUSTRY

MARKETING AND MERCHANDISING

Collaboration Among European Studios

Drivers for Success

Trends in Europe

Germany

CHANGING STRATEGIES

KEY PLAYERS IN THE INDUSTRY

UK

INDUSTRY SUCCESS

KEY PLAYERS IN THE INDUSTRY

Italy

KEY PLAYERS IN THE INDUSTRY

France

KEY PLAYERS IN THE INDUSTRY

Spain

KEY PLAYERS IN THE INDUSTRY

Denmark

KEY PLAYERS IN THE INDUSTRY

Animation Industry in USA

Market Size

Challenges

Key Trends

Production and Post-Production Market

MARKET SIZE

KEY TRENDS

Animation Value Chain

Asian Animation Industry

Establishment Of Local Animation Industry

Early Trends In Animation Outsourcing To Asia

ANIMATION OUTSOURCING IN CHINA

ANIMATION OUTSOURCING IN INDIA

ANIMATION OUTSOURCING IN SOUTH KOREA

ANIMATION OUTSOURCING IN PHILIPPINES

ANIMATION OUTSOURCING IN TAIWAN

ANIMATION OUTSOURCING IN VIETNAM

Local Content Productions

Trend Towards Co-Productions

CO-PRODUCTIONS IN JAPAN

CO-PRODUCTIONS IN CHINA

CO-PRODUCTIONS IN KOREA

CO-PRODUCTIONS IN INDIA

CO-PRODUCTIONS IN TAIWAN

CO-PRODUCTIONS IN PHILIPPINES

Popularity of Foreign Animation

Controversies Surrounding Foreign Animation

PHILIPPINES

SINGAPORE

KOREA

MALAYSIA

INDONESIA

Animation in Asian Societies

Successful Business Models

Animation Studios In Asia

Animation Industry in Japan

Key Trends

MARKET OVERVIEW

COLLABORATION BETWEEN JAPANESE AND OVERSEAS STUDIOS

OUTSOURCING TO OTHER COUNTRIES

SUCCESSFUL BUSINESS MODELS

CHALLENGES

Anime Exports

OVERSEAS INFLUENCE OF ANIME

Globally Successful Japanese Animes

THE POKEMON PHENOMENON

Japanese Anime Production Models

PROMINENCE OF 2D

Future Trends

Animation Studios in Japan

Animation Industry in Korea

Emergence of the Industry

Functioning of Korean Animation Studios

Changing Business Models

GOING BEYOND SUBCONTRACTING

INVESTMENTS BY INDUSTRIAL GROUPS

CHANGES IN INDUSTRY STRUCTURE

SUCCESS IN OTHER COUNTRIES

Current State of the Industry

GOVERNMENT SUPPORT

COLLABORATION WITH OVERSEAS PARTNERS

KEY TRENDS

LOCAL CONTENT

Challenges

Market Opportunity

SIZE OF THE KOREAN ANIMATION INDUSTRY

Future Outlook

Animation Schools in Korea

Animation Studios in Korea

Animation Industry in Canada

Industry Drivers

ANIMATION FUNDING

Challenges

Strategies for Animation Studios in Canada

Data on Animation Studios in Canada

Animation Industry in Australia

Competition from Asian Studios

Challenges

Government Support

Strategies for Animation Studios In Australia

Data on Animation Studios in Australia

Animation Studios in Australia

Figures and Tables

FIGURE 1: EARLY ANIMATIONS

TABLE 1: ANIMATION MOVIES ADAPTED FROM TELEVISION

FIGURE 2: EARLY CGI BASED ANIMATIONS

TABLE 2: LIVE ACTION MOVIES FEATURING CGI CHARACTERS

FIGURE 3: SIZE OF GLOBAL ANIMATION INDUSTRY

FIGURE 4: GEOGRAPHICAL BREAK-UP OF THE GLOBAL ANIMATION INDUSTRY

FIGURE 5: GEOGRAPHIC DISTRIBUTION OF ANIMATION STUDIOS IN THE WORLD

FIGURE 6: BREAK-UP OF ANIMATION STUDIOS BASED ON CAPABILITIES

TABLE 3: LEADING ANIMATION STUDIOS IN THE WORLD

TABLE 4: ANIMATED FEATURE FILMS FROM PROMINENT STUDIOS

FIGURE 7: BREAK-UP OF GLOBAL ANIMATION INDUSTRY BASED ON MARKET SEGMENTS

TABLE 5: GAMES BASED ON ANIMATION MOVIES

TABLE 6: ANIMATION MOVIES BASED ON VIDEO GAMES

TABLE 7: CGI FEATURE FILMS

TABLE 8: PROMINENT STOP MOTION ANIMATION MOVIES

TABLE 9: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN EUROPE

FIGURE 8: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN EUROPE

FIGURE 9: CABLE TV WATCHING PATTERN IN THE US

TABLE 10: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN THE US AND CANADA

FIGURE 10: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN THE US AND CANADA

TABLE 11: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN ASIA

FIGURE 11: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN ASIA

TABLE 12: ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS IN THE REST OF THE WORLD

FIGURE 12: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS IN REST OF THE WORLD

TABLE 13: WORLDWIDE ANIMATION CONTENT DEMAND FORECAST - TV CHANNELS

FIGURE 13: BREAK-UP OF ANIMATION CONTENT DEMAND BY TV CHANNELS WORLDWIDE

FIGURE 14: GLOBAL ANIMATION INDUSTRY BREAK-UP BASED ON APPLICATIONS

TABLE 14: CLASSIFICATION OF ANIMATION SOFTWARES

TABLE 15: LEADING 2D AND 3D ANIMATION SOFTWARES

TABLE 16: KEY PLAYERS AND THEIR PRODUCTS IN 3D ANIMATION SOFTWARE MARKET

TABLE 17: FREE ANIMATION SOFTWARES

TABLE 18: PRICING STRUCTURES OF ANIMATION SOFTWARE PACKAGES

FIGURE 15: COMMERCIAL 3D ANIMATION SOFTWARE MARKET SIZE

FIGURE 16: 3D ANIMATION SOFTWARE MARKET BREAK-UP BY SEGMENT

FIGURE 17: 2D ANIMATION PRODUCTION WORKFLOW

FIGURE 18: 3D ANIMATION PRODUCTION WORKFLOW

FIGURE 19: 3D ANIMATION WORKFLOW USING 3D SOFTWARE

FIGURE 20: PIXAR’S PRODUCTIONS

TABLE 19: CAPITAL EXPENDITURE FOR SETTING UP AN ANIMATION STUDIO

TABLE 20: PROFILE OF EMPLOYEES REQUIRED TO MANAGE THE STUDIO

TABLE 21: ANIMATION STUDIOS IN GERMANY

TABLE 22: ANIMATION STUDIOS IN THE UK

TABLE 23: ANIMATION STUDIOS IN ITALY

TABLE 24: ANIMATION STUDIOS IN FRANCE

TABLE 25: ANIMATION STUDIOS IN SPAIN

TABLE 26: ANIMATION STUDIOS IN DENMARK

TABLE 27: LEADING ANIMATION STUDIOS IN THE US

TABLE 28: LEADING ANIMATION TV CHANNELS IN THE US

TABLE 29: KEY ANIMATION STUDIOS IN ASIA

TABLE 30: MOST POPULAR JAPANESE ANIMATION MOVIES

TABLE 31: LEADING ANIMATION STUDIOS IN JAPAN

TABLE 32: IN-HOUSE CONTENT DEVELOPED BY KOREAN ANIMATION STUDIOS

FIGURE 21: KOREAN MARKET FOR ANIMATION-RELATED MERCHANDISE

TABLE 33: ANIMATION SCHOOLS IN KOREA

TABLE 34: KOREA’S LEADING ANIMATION STUDIOS

TABLE 35: ANIMATION STUDIOS IN CANADA

FIGURE 22: NUMBER OF ANIMATION STUDIOS IN CANADA

FIGURE 23: BREAK-UP OF ANIMATION STUDIOS IN CANADA BASED ON SIZE

FIGURE 24: CLASSIFICATION OF ANIMATION STUDIOS IN CANADA BASED ON CAPABILITIES

FIGURE 25: BREAK-UP OF ANIMATION STUDIOS IN CANADA BASED ON APPLICATIONS

TABLE 36: ANIMATION STUDIOS IN AUSTRALIA

FIGURE 26: NUMBER OF ANIMATION STUDIOS IN AUSTRALIA

FIGURE 27: BREAK-UP OF ANIMATION STUDIOS IN AUSTRALIA BASED ON SIZE

FIGURE 28: CLASSIFICATION OF ANIMATION STUDIOS IN AUSTRALIA BASED ON CAPABILITIES

FIGURE 29: BREAK-UP OF ANIMATION STUDIOS IN AUSTRALIA BASED ON APPLICATIONS


Abstract

The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet. In the past, animation series were aimed at children aged nine and below. In recent years however, TV stations have been producing animation series for teenagers, adults and the whole family. Animation series like The Simpsons and King of the Hill have been successfully aired on primetime TV. The major markets include the United States, Canada, Japan, France, Britain and Germany. Licensing operations for T-shirts, caps and other items have also been a major source of revenue for animation companies. In Japan, several successful computer games have crossed over and have become animated series like Pokemon, Monster Farm, Power Stone and Detective Conan. More broadly speaking, animation is increasingly used in video games, and movies are also increasingly reliant on animation and computer graphic special effects.

Another key trend we are witnessing is the outsourcing of animation content to Asia. This market is increasingly being tapped by North American film and television program producers. The major factor behind this shift of computer animation production to the Asia/Pacific region continues to be the availability of low cost, powerful computer animation platforms and much lower labour rates in the Asian and Pacific Rim countries compared to North America and Europe. The bulk of the outsourcing happens for 2D animation content with some amount of 3D content.

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