College Students: Audio Market Overview

Published by: Consumer Electronics Association

Published: Jun. 1, 2000 - 270 Pages


Table of Contents


  1. Educational Status: 4 Yr College Or Community College / Ft Or Pt
  2. School Semester Living Arrangements: Dorm, Apt., At Home, Group House, Etc.
  3. Incidence Of Internet Access
  4. Internet Connection Speed
  5. High-Speed Internet Access Offered By University
  6. Incidence Of University Providing Desktop Or Notebook PC To Students
  7. Desktop Computers Provide By University
  8. Incidence Of Personal Ownership: Desktop Or Notebook Computer
  9. Incidence Of Ownership: CD-Rom Or DVD-Rom Drive
  10. Incidence Of Ownership: Internal Or External CD-R/RW
  11. Separate, Detached Computer Speakers Ownership
  12. Speakers Came With Computer Vs. Aftermarket
  13. Approximate Cost Of Speakers
  14. Surround Sound Or Virtual Surround Sound Capabilities
  15. Computer Connection With Audio/Stereo System
  16. Frequency Of CD-Rom Or DVD-Rom Use To Play Music CDs
  17. Frequency Of Headphone Use To Listen To Music From Computer
  18. Frequency Of DVD-Rom Computer Drive Use To View Movies
  19. Frequency Of Computer Use To Play Mp3 Files
  20. Shared Or Traded Mp3 Files In Past 30 Days
  21. Heard Or Seen Anything About Copyright Issues And Mp3
  22. Frequency Of Playing Music Streamed From The Internet
  23. Importance Of Music In Entertainment Experience
  24. Primary Music Source: Computer Or Audio System
  25. Music Resource(S) For Entertaining
  26. Frequency Of Listening To Music With Friends
  27. CD Purchase Choice: Retail Store, Online, Club, Etc.
  28. Audio Product Ownership: Component Stereo, Compact/Mini System, Portables (CD, Mp3), Boombox, DVD
  29. Number Of Detached Speakers Utilized
  30. Audio System Surround Sound Capabilities
  31. Utilization Of Subwoofer
  32. Stand-Alone Audio Receiver Ownership
  33. Stand-Alone Audio Receiver Usage
  34. Interest In Surround Music Format That Provides Sound Quality Superior To CD
  35. Likelihood To Enhance Music Enjoyment The Most: CD Superior Sound Vs. Surround Sound
  36. Listening Preference: Middle Of Band Vs. Best Seat In The House Experience
  37. Audio Sound System Experiences
  38. Characteristics Of A "Good" Sounding Audio System
  39. Price Willing To Pay For "Good" Sounding Audio System
  40. Preference For Audio System Purchase Info
  41. Incident Of Seeing A Band Play On Campus Last 12 Months
  42. Likelihood Of Attending A Free, On-Campus Audio Event
  43. Source(S) Of Upcoming Campus Events
  44. Employment Status
  45. University Size
  46. Age
  47. Gender
  48. Connection Speed Of Primary Computer
  49. Region Of Residence

Abstract

This report focuses on the audio entertainment experience of college students. Roughly 16 million people are enrolled in college; not only does the segment consume an enormous amount of goods and services, but the group forms opinions about products which lays the groundwork for future purchases. Find out how many students use their PC to play music CDs or digital files such as MP3s. What products do students have in their dorm rooms? How do students describe "good" audio? How interested are they in multi-channel audio? These and many more issues are addressed in this report.

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