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Retailing in Turkey

Published by: Euromonitor International

Published: Feb. 1, 2009 - 130 Pages


Table of Contents


Retailing in Turkey
Euromonitor International
February 2009
List of Contents and Tables
Executive Summary
Retailing Saw Good Growth in 2008
Increased Number of Multinational Entries Stimulated Sales
Independent Retailers Dominant in the Market
Store-based Retailing Constituted the Majority of Market Value Sales
Good Future Ahead for Retailing in Turkey
Key Trends and Developments
Urbanisation and Increased Working Population Boost Growth
Increasing Demand for Luxury Brands
Increased Credit Card Penetration Brought Dynamic Growth in Internet Retailing
Jump in the Number of Shopping Centres Has Positive Effect
Large Companies Taking Over the Small Retailers
Market Indicators
Table 1 Employment in Retailing 2003-2008
Market Data
Table 2 Sales in Retailing by Sector: Value 2003-2008
Table 3 Sales in Retailing by Sector: % Value Growth 2003-2008
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2008
Table 5 Sales in Store-Based Retailing by Sector: Value 2003-2008
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2003-2008
Table 7 Sales in Non-store Retailing by Sector: Value 2003-2008
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2003-2008
Table 9 Retailing Company Shares: % Value 2004-2008
Table 10 Grocery Retailers Company Shares: % Value 2004-2008
Table 11 Grocery Retailers Brand Shares: % Value 2005-2008
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2008
Table 13 Non-Grocery Retailers Brand Shares: % Value 2005-2008
Table 14 Non-store Retailing Company Shares: % Value 2004-2008
Table 15 Non-store Retailing Brand Shares: % Value 2005-2008
Table 16 Forecast Sales in Retailing by Sector: Value 2008-2013
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2008-2013
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2008-2013
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2008-2013
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2008-2013
Appendix
Operating Environment
Cash-and-carries/warehouse Clubs
Table 22 Cash and Carry/Warehouse Clubs: Sales Value 2007
Table 23 Cash and Carry/Warehouse Clubs: Sales by National Brand Owner: Sales Value 2007
Table 24 Cash and Carry/Warehouse Clubs: Number of Outlets by National Brand Owner: 2007
Definitions
Sources
Summary 1 Research Sources
Arcelik As
Strategic Direction
Key Facts
Summary 2 Arcelik AS: Key Facts
Summary 3 Arcelik AS: Operational Indicators
Company Background
Chart 1 Arcelik AS: Arcelik in Istanbul, Turkey
Chart 2 Arcelik AS: Beko in Istanbul, Turkey
Private Label
Summary 4 Arcelik AS: Private Label Portfolio
Competitive Positioning
Summary 5 Arcelik AS: Competitive Position 2008
Bim Birlesik Magazacilik As
Strategic Direction
Key Facts
Summary 6 BIM Birlesik Magazacilik AS: Key Facts
Summary 7 BIM Birlesik Magazacilik AS: Operational Indicators
Company Background
Private Label
Summary 8 BIM Birlesik Magazacilik AS: Private Label Portfolio
Competitive Positioning
Summary 9 BIM Birlesik Magazacilik AS: Competitive Position 2008
Bosch Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 10 Bosch Sanayi ve Ticaret AS: Key Facts
Summary 11 Bosch Sanayi ve Ticaret AS: Operational Indicators
Company Background
Private Label
Summary 12 Bosch Sanayi ve Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 13 Bosch Sanayi ve Ticaret AS: Competitive Position 2008
Boyner Buyuk Magazacilik As
Strategic Direction
Key Facts
Summary 14 Boyner Buyuk Magazacilik AS: Key Facts
Summary 15 Boyner Buyuk Magazacilik AS: Operational Indicators
Company Background
Chart 3 Boyner Buyuk Magazacilik AS: Boyner in Istanbul, Turkey
Private Label
Summary 16 Boyner Buyuk Magazacilik AS: Private Label Portfolio
Competitive Positioning
Summary 17 Boyner Buyuk Magazacilik AS: Competitive Position 2008
Boytas Mobilya Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 18 Boytas Mobilya Sanayi ve Ticaret AS: Key Facts
Summary 19 Boytas Mobilya Sanayi ve Ticaret AS: Operational Indicators
Company Background
Chart 4 Boytas Mobilya Sanayi ve Ticaret AS: Bellona in Istanbul, Turkey
Private Label
Summary 20 Boytas Mobilya Sanayi ve Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 21 Boytas Mobilya Sanayi ve Ticaret AS: Competitive Position 2008
Carrefour SA Carrefour Sabançi Ticaret Merkezi As
Strategic Direction
Key Facts
Summary 22 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Key Facts
Summary 23 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Operational Indicators
Company Background
Private Label
Summary 24 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Private Label Portfolio
Competitive Positioning
Summary 25 Carrefour SA Carrefour Sabançi Ticaret Merkezi AS: Competitive Position 2008
Goldas Kuyumculuk Sanayi As
Strategic Direction
Key Facts
Summary 26 Goldas Kuyumculuk Sanayi AS: Key Facts
Summary 27 Goldas Kuyumculuk Sanayi AS: Operational Indicators
Company Background
Private Label
Summary 28 Goldas Kuyumculuk Sanayi AS: Private Label Portfolio
Competitive Positioning
Summary 29 Goldas Kuyumculuk Sanayi AS: Competitive Position 2008
Indesit Co Beyaz Esya As
Strategic Direction
Key Facts
Summary 30 Indesit Co Beyaz Esya AS: Key Facts
Summary 31 Indesit Co Beyaz Esya AS: Operational Indicators
Company Background
Private Label
Summary 32 Indesit Co Beyaz Esya AS: Private Label Portfolio
Competitive Positioning
Summary 33 Indesit Co Beyaz Esya AS: Competitive Position 2008
Mavi Giyim Sanayi Ve Ticaret As
Strategic Direction
Key Facts
Summary 34 Mavi Giyim Sanayi ve Ticaret AS: Key Facts
Summary 35 Mavi Giyim Sanayi ve Ticaret AS: Operational Indicators
Company Background
Private Label
Summary 36 Mavi Giyim Sanayi ve Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 37 Mavi Giyim Sanayi ve Ticaret AS: Competitive Position 2008
Migros Türk Tas
Strategic Direction
Key Facts
Summary 38 Migros Türk TAS: Key Facts
Summary 39 Migros Türk TAS: Operational Indicators
Company Background
Private Label
Summary 40 Migros Türk TAS: Private Label Portfolio
Competitive Positioning
Summary 41 Migros Türk TAS: Competitive Position 2008
Teknosa Ic Ve Dis Ticaret As
Strategic Direction
Key Facts
Summary 42 Teknosa Ic ve Dis Ticaret AS: Key Facts
Summary 43 Teknosa Ic ve Dis Ticaret AS: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 44 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2008
Tesco Kipa Kitle Pazarlama Ticaret Ve Gida Sanayi As
Strategic Direction
Key Facts
Summary 45 Tesco Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS: Key Facts
Summary 46 Tesco Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS: Operational Indicators
Company Background
Private Label
Summary 47 Tesco Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS: Private Label Portfolio
Competitive Positioning
Summary 48 Tesco Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS: Competitive Position 2008
Vestel Dayanikli Tuketim Mallari Pazarlama As
Strategic Direction
Key Facts
Summary 49 Vestel Dayanikli Tuketim Mallari Pazarlama AS: Key Facts
Summary 50 Vestel Dayanikli Tuketim Mallari Pazarlama AS: Operational Indicators
Company Background
Private Label
Summary 51 Vestel Dayanikli Tuketim Mallari Pazarlama AS: Private Label Portfolio
Competitive Positioning
Summary 52 Vestel Dayanikli Tuketim Mallari Pazarlama AS: Competitive Position 2008
Yatas Yatak & Yorgan San Ve Ticaret As
Strategic Direction
Key Facts
Summary 53 Yatas Yatak & Yorgan San ve Ticaret AS: Key Facts
Summary 54 Yatas Yatak & Yorgan San ve Ticaret AS: Operational Indicators
Company Background
Chart 5 Yatas Yatak & Yorgan San ve Ticaret AS: Yatas in Istanbul, Turkey
Private Label
Summary 55 Yatas Yatak & Yorgan San ve Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 56 Yatas Yatak & Yorgan San ve Ticaret AS: Competitive Position 2008
Ykm As
Strategic Direction
Key Facts
Summary 57 YKM AS: Key Facts
Summary 58 YKM AS: Operational Indicators
Company Background
Private Label
Summary 59 YKM AS: Private Label Portfolio
Competitive Positioning
Summary 60 YKM AS: Competitive Position 2008
Overview
Sector Data
Table 25 Hypermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 26 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 27 Hypermarkets Company Shares by Value 2004-2008
Table 28 Hypermarkets Brand Shares by Value 2005-2008
Table 29 Hypermarkets Brand Shares by Outlets 2005-2008
Table 30 Hypermarkets Brand Shares by Selling Space 2005-2008
Table 31 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 32 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 33 Supermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 34 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 35 Supermarkets Company Shares by Value 2004-2008
Table 36 Supermarkets Brand Shares by Value 2005-2008
Table 37 Supermarkets Brand Shares by Outlets 2005-2008
Table 38 Supermarkets Brand Shares by Selling Space 2005-2008
Table 39 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 40 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 41 Discounters: Value Sales, Outlets and Selling Space 2003-2008
Table 42 Discounters: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 43 Discounters Company Shares by Value 2004-2008
Table 44 Discounters Brand Shares by Value 2005-2008
Table 45 Discounters Brand Shares by Outlets 2005-2008
Table 46 Discounters Brand Shares by Selling Space 2005-2008
Table 47 Discounters Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 48 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Headlines
Overview
Sector Data
Table 49 Forecourt Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 50 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 51 Forecourt Retailers Company Shares by Value 2004-2008
Table 52 Forecourt Retailers Brand Shares by Value 2005-2008
Table 53 Forecourt Retailers Brand Shares by Outlets 2005-2008
Table 54 Forecourt Retailers Brand Shares by Selling Space 2005-2008
Table 55 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 56 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 57 Mixed Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 58 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 59 Mixed Retailers Company Shares by Value 2004-2008
Table 60 Mixed Retailers Brand Shares by Value 2005-2008
Table 61 Mixed Retailers Brand Shares by Outlets 2005-2008
Table 62 Mixed Retailers Brand Shares by Selling Space 2005-2008
Table 63 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 64 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 65 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 66 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 67 Health and Beauty Retailers Company Shares by Value 2004-2008
Table 68 Health and Beauty Retailers Brand Shares by Value 2005-2008
Table 69 Health and Beauty Retailers Brand Shares by Outlets 2005-2008
Table 70 Health and Beauty Retailers Brand Shares by Selling Space 2005-2008
Table 71 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 72 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 73 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 74 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 75 Clothing and Footwear Retailers Company Shares by Value 2004-2008
Table 76 Clothing and Footwear Retailers Brand Shares by Value 2005-2008
Table 77 Clothing and Footwear Retailers Brand Shares by Outlets 2005-2008
Table 78 Clothing and Footwear Retailers Brand Shares by Selling Space 2005-2008
Table 79 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 80 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 81 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 82 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 83 Furniture and Furnishings Stores Company Shares by Value 2004-2008
Table 84 Furniture and Furnishings Stores Brand Shares by Value 2005-2008
Table 85 Furniture and Furnishings Stores Brand Shares by Outlets 2005-2008
Table 86 Furniture and Furnishings Stores Brand Shares by Selling Space 2005-2008
Table 87 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 88 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 89 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2003-2008
Table 90 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 91 DIY, Home Improvement and Garden Centres Company Shares by Value 2004-2008
Table 92 DIY, Home Improvement and Garden Centres Brand Shares by Value 2005-2008
Table 93 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2005-2008
Table 94 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2005-2008
Table 95 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 96 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 97 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 98 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 99 Electronics and Appliance Specialist Retailers Company Shares by Value 2004-2008
Table 100 Electronics and Appliance Specialist Retailers Brand Shares by Value 2005-2008
Table 101 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2005-2008
Table 102 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 103 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 104 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Overview
Sector Data
Table 105 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 106 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 107 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2004-2008
Table 108 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2005-2008
Table 109 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2005-2008
Table 110 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 111 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 112 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
Headlines
Trends
Headlines
Trends
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 113 Internet Retailing: Value 2003-2008
Table 114 Internet Retailing: % Value Growth 2003-2008
Table 115 Internet Retailing Company Shares by Value 2004-2008
Table 116 Internet Retailing Brand Shares by Value 2005-2008
Table 117 Internet Retailing Forecasts: Value 2008-2013
Table 118 Internet Retailing Forecasts: % Value Growth 2008-2013
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 119 Direct Selling: Value 2003-2008
Table 120 Direct Selling: % Value Growth 2003-2008
Table 121 Direct Selling Company Shares by Value 2004-2008
Table 122 Direct Selling Brand Shares by Value 2005-2008
Table 123 Direct Selling Forecasts: Value 2008-2013
Table 124 Direct Selling Forecasts: % Value Growth 2008-2013

Abstract

Euromonitor International's Retailing in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Why buy this report?
  • Get a detailed picture of the retail industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planningational has a unique capability to develop reliable information resources to help drive informed strategic planning

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