Consumer Lifestyles in Turkey

Published by: Euromonitor International

Published: Feb. 1, 2009 - 122 Pages

Table of Contents

Consumer Lifestyles in Turkey

Euromonitor International

February 2009

List of Contents and Tables

Structure of the Report

Consumer Trends

Housing Tops Expenditure

Sharp East-west Divide Remains

Growing Number of Young Consumers

Inflation Is Back

Turks Demand Better

Population

Population Change

Population by Gender

Population by Marital Status

Population by Education

Population by Rural/urban Areas

Table 1 Population by Age and Gender: 1995/2000/2005/2007/2010/2015

Table 2 Population by Age and Gender (% Analysis and % Growth): 1995/2007/2015/1995-2007/2007-2015

Table 3 Median Age of Population: 1995/2000/2005/2007/2010/2015

Table 4 Median Age of Population (Actual Growth): 1995-2007/2007-2015

Table 5 Population Change: 1995/2000/2002/2004/2006-2007

Table 6 Population Change (% Growth): 1995-2007/2000-2007

Table 7 Birth Rates: 1995/2000/2002/2004/2006-2007

Table 8 Death Rates: 1995/2000/2002/2004/2006-2007

Table 9 Birth Rates (Actual Growth): 1995-2007/2000-2007

Table 10 Death Rates (Actual Growth): 1995-2007/2000-2007

Table 11 Fertility and Birth: 1995/2000/2002/2004/2006-2007

Table 12 Fertility and Birth (Growth): 1995-2007/2000-2007

Table 13 Population by Marital Status: 1995/2000/2002/2004/2006-2007

Table 14 Population by Marital Status (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 15 Marriage Rates: 1995/2000/2002/2004/2006-2007

Table 16 Divorce Rates: 1995/2000/2002/2004/2006-2007

Table 17 Marriage Rates (Actual Growth): 1995-2007/2000-2007

Table 18 Divorce Rates (Actual Growth): 1995-2007/2000-2007

Table 19 Population by Highest Educational Attainment: 1995/2000/2002/2004/2006-2007

Table 20 Population by Highest Educational Attainment (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 21 Literacy Rates: 1995/2000/2002/2004/2006-2007

Table 22 Literacy Rates (Actual Growth): 1995-2007/2000-2007

Table 23 Population by Urban/Rural Locations and Major Cities: 1995/2000/2002/2004/2006-2007

Table 24 Population by Urban/Rural Locations and Major Cities (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 25 Population Density: 1995/2000/2002/2004/2006-2007

Table 26 Population Density (% Growth): 1995-2007/2000-2007

Consumer Segmentation

Babies and Infants

Kids

Tweenagers

Teens

Students

People in Their Twenties

People in Their Thirties

Middle-aged Adults

Pensioners

Table 27 Babies and Infants: 1995/2000/2005/2007/2010/2015

Table 28 Babies and Infants (% Growth): 1995-2007/2007-2015

Table 29 Kids: 1995/2000/2005/2007/2010/2015

Table 30 Kids (% Growth): 1995-2007/2007-2015

Table 31 Tweenagers: 1995/2000/2005/2007/2010/2015

Table 32 Tweenagers (% Growth): 1995-2007/2007-2015

Table 33 Teens: 1995/2000/2005/2007/2010/2015

Table 34 Teens (% Growth): 1995-2007/2007-2015

Table 35 People in their Twenties: 1995/2000/2005/2007/2010/2015

Table 36 People in their Twenties (% Growth): 1995-2007/2007-2015

Table 37 People in their Thirties: 1995/2000/2005/2007/2010/2015

Table 38 People in their Thirties (% Growth): 1995-2007/2007-2015

Table 39 Middle-aged Adults: 1995/2000/2005/2007/2010/2015

Table 40 Middle-aged Adults (% Growth): 1995-2007/2007-2015

Table 41 Older Population: 1995/2000/2005/2007/2010/2015

Table 42 Older Population (% Growth): 1995-2007/2007-2015

Household Profiles

Households by Number of Occupants

Household Annual Disposable Income

Home Ownership

Possession of Household Durables

Pet Ownership

Table 43 Households by Number of Occupants: 1995/2000/2002/2004/2006-2007

Table 44 Households by Number of Occupants (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 45 Occupants per Household: 1995/2000/2002/2004/2006-2007

Table 46 Occupants per Household (Actual Growth): 1995-2007/2000-2007

Table 47 Number of Households by Disposable Income Bracket: 1995/2000/2002/2004/2006-2007

Table 48 Number of Households by Disposable Income Bracket (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 49 Total Housing Stock and New Dwellings Completed: 1995/2000/2005/2007/2010/2015

Table 50 Total Housing Stock and New Dwellings Completed (% Growth): 1995-2007/2007-2015

Table 51 Households by Tenure and Type of Dwelling: 1995/2000/2005/2007/2010/2015

Table 52 Households by Tenure and Type of Dwelling (% Analysis and % Growth): 1995/2000/2007/1995-2007/2007-2015

Table 53 Households by Number of Rooms: 1995/2000/2002/2004/2006-2007

Table 54 Households by Number of Rooms (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 55 Ownership of Household Durables: 1995/2000/2005/2007/2010/2015

Table 56 Ownership of Household Durables by Type (Actual Growth): 1995-2007/2007-2015

Household Segmentation

Single-person Households

Couples Without Children

Couples With Children

Single-parent Families

Table 57 Households by Type: 1995/2000/2005/2007/2010/2015

Table 58 Households by Type (% Analysis and % Growth) 1995/2007/2015/1995-2007/2007-2015

Labour

Working Conditions

Employed Population by Age

Unemployed Population by Age

Part-time Employment

Table 59 Employed Population by Age Group: 1995/2000/2002/2004/2006-2007

Table 60 Employed Population by Age Group (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 61 Unemployed Population by Age Group: 1995/2000/2002/2004/2006-2007

Table 62 Unemployed Population by Age Group (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 63 Unemployment Rate: 1995/2000/2002/2004/2006-2007

Table 64 Unemployment Rate (Actual Growth): 1995-2007/2000-2007

Table 65 Part-Time Employment by Sex: 1995/2000/2002/2004/2006

Table 66 Part-Time Employment by Sex (% Analysis and % Growth) 1995/2000/2006/1995-2006/2000-2006

Income

Annual Disposable Income

Income by Educational Attainment

Income by Gender

Table 67 Mean Annual Disposable Income by Education and Gender: 1995/2000/2002/2004/2006-2007

Table 68 Mean Annual Disposable Income by Education and Gender (% Growth): 1995-2007/2000-2007

Consumer Expenditure

Spending on Consumer Goods and Services by Broad Category

Table 69 Consumer Expenditure by Broad Category: 1995/2000/2005/2007/2010/2015

Table 70 Consumer Expenditure by Broad Category (% Analysis and % Growth) 1995/2007/2015/1995-2007/2007-2015

Table 71 Consumer Expenditure by Commodity Type: 1995/2000/2005/2007/2010/2015

Table 72 Consumer Expenditure by Commodity Type (% Analysis and % Growth) 1995/2007/2015-/1995-2007/2007-2015

Table 73 Consumer Prices and Costs: 1995/2000/2002/2004/2006-2007

Table 74 Consumer Prices and Costs (Actual Growth): 1995-2007/2000-2007

Eating Habits

Spending on Food

Shopping for Food

Eating Preferences

Cooking Habits

Table 75 Consumer Expenditure on Food: 1995/2000/2002/2004/2006-2007

Table 76 Consumer Expenditure on Food (% analysis and % growth): 1995/2000/2007/1995-2007/2000-2007

Table 77 Per Capita Expenditure on Food: 1995/2000/2002/2004/2006-2007

Table 78 Per Capita Expenditure on Food (% growth): 1995-2007/2000-2007

Drinking and Smoking

Spending on Alcoholic Drinks

Spending on Soft and Hot Drinks

Spending on Tobacco

Table 79 Consumer Expenditure on Non-alcoholic Beverages: 1995/2000/2002/2004/2006-2007

Table 80 Consumer Expenditure on Non-alcoholic Beverages (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 81 Per Capita Expenditure on Non-alcoholic Beverages: 1995/2000/2002/2004/2006-2007

Table 82 Per Capita Expenditure on Non-alcoholic Beverages (% Growth): 1995-2007/2000-2007

Buying Alcohol and Tobacco

Buying Soft and Hot Drinks

Drinking Habits

Smoking Habits

Table 83 Consumer Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2002/2004/2006-2007

Table 84 Consumer Expenditure on Alcoholic Beverages and Tobacco (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 85 Per Capita Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2002/2004/2006-2007

Table 86 Per Capita Expenditure on Alcoholic Beverages and Tobacco (% Growth): 1995-2007/2000-2007

Fashion

Spending on Clothing and Footwear

Shopping for Clothing and Footwear

Shopping for Accessories and Personal Goods

Traditional Clothing

Fashion Trends

Table 87 Consumer Expenditure on Clothing and Footwear: 1995/2000/2002/2004/2006-2007

Table 88 Consumer Expenditure on Clothing and Footwear (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 89 Per Capita Expenditure on Clothing and Footwear: 1995/2000/2002/2004/2006-2007

Table 90 Per Capita Expenditure on Clothing and Footwear (% Growth): 1995-2007/2000-2007

Table 91 Consumer Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods: 1995/2000/2002/2004/2006-2007

Table 92 Consumer Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods (% Analysis and % Growth): 1995-2007/2000-2007

Table 93 Per Capita Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods: 1995/2000/2002/2004/2006-2007

Table 94 Per Capita Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods (% Growth): 1995-2007/2000-2007

Housing and Associated Costs

Spending on Housing

Renting Versus Buying

Utility Costs

Maintenance and Repair

Table 95 Consumer Expenditure on Housing: 1995/2000/2002/2004/2006-2007

Table 96 Consumer Expenditure on Housing (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 97 Per Capita Expenditure on Housing: 1995/2000/2002/2004/2006-2007

Table 98 Per Capita Expenditure on Housing (% Growth): 1995-2007/2000-2007

Household Goods and Services

Spending on Household Goods and Services

Shopping for Household Goods

DIY and Gardening

Table 99 Consumer Expenditure on Household Goods and Services: 1995/2000/2002/2004/2006-2007

Table 100 Consumer Expenditure on Household Goods and Services (%Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 101 Per Capita Expenditure on Household Goods and Services: 1995/2000/2002/2004/2006-2007

Table 102 Per Capita Expenditure on Household Goods and Services (% Growth): 1995-2007/2000-2007

Health

Spending on Health Goods and Medical Services

Healthcare System

Major Causes of Death

Prevalence of Smoking

Reported AIDS Cases

Drug Abuse

Health and Wellness

Table 103 Consumer Expenditure on Health Goods and Medical Services: 1995/2000/2002/2004/2006-2007

Table 104 Consumer Expenditure on Health Goods and Medical Services (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 105 Per Capita Expenditure on Health Goods and Medical Services: 1995/2000/2002/2004/2006-2007

Table 106 Per Capita Expenditure on Health Goods and Medical Services (% Growth): 1995-2007/2000-2007

Table 107 Share of Total Health Expenditure in GDP: 1995/2000/2002/2004/2006

Table 108 Healthy Life Expectancy at Birth: 1995/2000/2002/2004/2006

Table 109 Healthcare Workers: 1995/2000/2002/2004/2006-2007

Table 110 Healthcare Workers (% Growth): 1995-2007/2000-2007

Table 111 Obese Population: 1995/2000/2002/2004/2006-2007

Table 112 Obese Population (Actual Growth): 1995-2007/2000-2007

Table 113 Smoking Prevalence: 1995/2000/2002/2004/2006-2007

Table 114 Smoking Prevalence (Actual Growth): 1995-2007/2000-2007

Table 115 Reported AIDS Cases: 1995/2000/2002/2004/2006-2007

Table 116 Reported AIDS Cases (% Growth): 1995-2007/2000-2007

Personal Grooming

Spending on Cosmetics and Toiletries

Shopping for Cosmetics and Toiletries

Attitudes To Personal Grooming

Table 117 Consumer Expenditure on Personal Care: 1995/2000/2002/2004/2006-2007

Table 118 Consumer Expenditure on Personal Care (% Analysis and % Growth): 1995-2007/2000-2007

Table 119 Per Capita Expenditure on Personal Care: 1995/2000/2002/2004/2006-2007

Table 120 Per Capita Expenditure on Personal Care (% Growth): 1995-2007/2000-2007

Education

Spending on Education

Pre-primary Education

Primary and Secondary Education

Higher Education

Adult Education

Table 121 Consumer Expenditure on Education: 1995/2000/2002/2004/2006-2007

Table 122 Consumer Expenditure on Education (% Growth): 1995-2007/2000-2007

Table 123 Per Capita Expenditure on Education: 1995/2000/2002/2004/2006-2007

Table 124 Per Capita Expenditure on Education (% Growth): 1995-2007/2000-2007

Transport

Spending on Transport

Air Transport

Road Transport

Rail Transport

Transport Infrastructure

Table 125 Consumer Expenditure on Transport: 1995/2000/2002/2004/2006-2007

Table 126 Consumer Expenditure on Transport (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 127 Per Capita Expenditure on Transport: 1995/2000/2002/2004/2006-2007

Table 128 Per Capita Expenditure on Transport (% Growth): 1995-2007/2000-2007

Communications and the Internet

Spending on Communications

Television, Cable and Satellite

Printed Media

Telephones

Computers and the Internet

E-commerce

M-commerce

Table 129 Consumer Expenditure on Communications: 1995/2000/2002/2004/2006-2007

Table 130 Consumer Expenditure on Communications (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 131 Per Capita Expenditure on Communications: 1995/2000/2002/2004/2006-2007

Table 132 Per Capita Expenditure on Communications (% Growth) 1995-2007/2000-2007:

Table 133 Penetration of Televisions and Number of TV Channels: 1995/2000/2002/2004/2006-2007

Table 134 Penetration of Televisions and Number of TV Channels (% Growth): 1995-2007/2000-2007

Table 135 Penetration of Cable and Satellite Television: 1995/2000/2002/2004/2006-2007

Table 136 Penetration of Cable and Satellite Television (% Growth): 1995-2007/2000-2007

Table 137 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1995/2000/2002/2004/2006

Table 138 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users(% Growth): 1995-2006/2000-2006

Table 139 Household PC Penetration and Internet Usage: 2000/2002/2004/2006-2007

Table 140 Household PC Penetration and Internet Usage (% Growth): 2000-2007

Leisure and Recreation

Spending on Leisure and Recreation

Shopping for Leisure Goods

Leisure Time

Culture

Sport and Exercise

Going Out

Travel and Tourism

Table 141 Consumer Expenditure on Leisure and Recreation: 1995/2000/2002/2004/2006-2007

Table 142 Consumer Expenditure on Leisure and Recreation (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 143 Per Capita Expenditure on Leisure and Recreation: 1995/2000/2002/2004/2006-2007

Table 144 Per Capita Expenditure on Leisure and Recreation (% Growth): 1995-2007/2000-2007

Table 145 Consumer Expenditure on Accommodation: 1995/2000/2002/2004/2006-2007

Table 146 Consumer Expenditure on Accommodation (% Analysis and % Growth): 1995-2007/2000-2007

Table 147 Per Capita Expenditure on Accommodation: 1995/2000/2002/2004/2006-2007

Table 148 Per Capita Expenditure on Accommodation (% Growth): 1995-2007/2000-2007

Eating Out

Spending on Catering

Attitudes To Eating Out

Table 149 Consumer Expenditure on Catering: 1995/2000/2002/2004/2006-2007

Table 150 Consumer Expenditure on Catering (% Growth): 1995-2007/2000-2007

Table 151 Per Capita Expenditure on Catering: 1995/2000/2002/2004/2006-2007

Table 152 Per Capita Expenditure on Catering (% Growth): 1995-2007/2000-2007

Banking and Financial Services

Spending on Banking and Financial Services

Pensions

Table 153 Consumer Expenditure on Insurance: 1995/2000/2002/2004/2006-2007

Table 154 Consumer Expenditure on Insurance (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007

Table 155 Per Capita Expenditure on Insurance: 1995/2000/2002/2004/2006-2007

Table 156 Per Capita Expenditure on Insurance (% Growth): 1995-2007/2000-2007

Table 157 Consumer Expenditure on Financial Services: 1995/2000/2002/2004/2006-2007

Table 158 Consumer Expenditure on Financial Services (% Analysis and % Growth): 1995-2007/2000-2007

Table 159 Per Capita Expenditure on Financial Services: 1995/2000/2002/2004/2006-2007

Table 160 Per Capita Expenditure on Financial Services (% Growth): 1995-2007/2000-2007

Definitions

Summary 1 Country Coverage

Abstract

Euromonitor's Consumer Lifestyles in Turkey report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Why buy this report?

• Get a detailed picture of the health and wellness nutritional industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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