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7th Annual State of the Builder Technology Market Study

Published by: Consumer Electronics Association

Published: Mar. 12, 2009 - 111 Pages


Table of Contents


Methodology

Research Objectives

Key Findings

Market Background

Detailed Findings

I. Home Technologies in New Construction

II. New Home Sales and Marketing: the Influence of Home Technology

III. Home Technology Installers: Selection and Satisfaction

IV. Home Technology Knowledge

Conclusions

Abstract

There is no question the housing market has suffered from the economic downturn, but there are ways for builders to preserve revenue. Despite the downturn, builders offering and installing home technologies are still fairing well. The 7th Annual State of the Builder Technology Market Study found more builders than ever are proactively marketing home technologies. Can home technology help rebuild the housing market? Look to this annual benchmark study to learn:
  • The current state of the home construction industry and the outlook for the economy
  • How your company can thrive in the current economy
  • What home technologies builders offer and install
  • Who builders employ to install home techs.
  • Why marketing and installing technology is important to home builders?
  • What contribution does home technology make to builders' bottom line
  • Where opportunities exist for custom integrators today
This report is a must-have for anyone involved in the home technology market including, home builders (large and small), custom integrators and manufacturers and developers of home technology solutions. In addition, real estate professionals and financial analysts can benefit from this annual research and analysis.

Topics Included In Study: Audio; Home Automation; Home Communications; Home Networks; Installation / Support Services

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