Practical Guide to Finding Partners in Biopharma : Market Research Report

Practical Guide to Finding Partners in Biopharma

Published: Apr. 1, 2009 - 162 Pages

Executive Summary
Chapter 1 - Introduction
Chapter 2 - Overview of the partnering process: 2.1. Introduction; 2.2. The general partnering process; 2.3. Unique aspects of in-licensing; 2.4. Unique aspects of out-licensing
Chapter 3 - Identifying in-licensing opportunities: 3.1. Introduction; 3.2. Defining the ideal opportunity; 3.3. Desk research; 3.4. Marketing partnering needs to generate interest; 3.5. Common issues in identifying opportunities; 3.6. Primary, secondary and tertiary opportunities; 3.7. The role of multiple parallel discussions
Chapter 4 - Identifying partners: 4.1. Introduction; 4.2. Timing; 4.3. Defining the ideal partner; 4.4. Defining target deal types and terms; 4.5. Readiness to partner; 4.6. Desk research to identify the ideal partner; 4.7. Marketing partnering opportunities to generate interest; 4.8. Common issues in identifying partners; 4.9. Prioritizing target partners; 4.10. The role of multiple parallel discussions; 4.11. Partners as alternative investors to VCs
Chapter 5 - Building and maintaining a partnering network: 5.1. Introduction; 5.2. Strategy and planning; 5.3. Common concerns about networking and how to overcome; 5.4. The inverse pyramid effect; 5.5. Raising awareness; 5.6. Building a contact network; 5.7. Top tips for successful networking; 5.8. Do potential partners know how to make contact?; 5.9. The role of regular networking; 5.10. The role of partnering meetings; 5.11. Maintaining the network when back in the office; 5.12. Email newsletters; 5.13. Online networks; 5.14. Other network building techniques
Chapter 6 - Packaging your offering: 6.1. Introduction; 6.2. Packaging your company as the perfect partner; 6.3. Packaging your partnering opportunity; 6.4. Confidential disclosure agreements (CDA); 6.5. Option and evaluation agreements; 6.6. Pitching your partnering interests at partnering meetings; 6.7. Meetings, meetings, meetings; 6.8. What other information you should have ready?
Chapter 7 - Making contact: 7.1. Introduction; 7.2. Overview of the contact process; 7.3. The importance of making a good first impression; 7.4. How to make contact with bigpharma; 7.5. How to make contact with a smaller biopharma/technology company; 7.6. Tips for successful contact; 7.7. Managing contacts; 7.8. Sources of contact information
Chapter 8 - Becoming partner of choice: 8.1. Introduction; 8.2. What is ‘partner of choice’?; 8.3. Characteristics of partner of choice; 8.4. Becoming partner of choice
Chapter 9 - Resource Center: 9.1. Resources; 9.2. Checklists; Checklist 1: Partnering process; Checklist 2: Finding opportunities; Checklist 3: Finding partners; Checklist 4: Packaging the partnering offering
Appendices: Appendix 1 - Glossary of terms used in this report; Appendix 2 - Top fifty biopharma and recent deal activity; About CurrentPartnering
Recent titles from CurrentPartnering
Order Form - Reports
Table of figures: Figure 1: Overview of the partnering processes; Figure 2: Unique steps in the in-licensing process; Figure 3: In-licensing action plan; Figure 4: Unique steps in the out-licensing process; Figure 5: Out-licensing action plan; Figure 6: The ‘ideal’ opportunity profile; Figure 7: Search criteria spreadsheet; Figure 8: Key sources of partnering opportunities; Figure 9: Corporate partnering opportunity databases; Figure 10: Academic partnering opportunity databases; Figure 11: Sample qualitative scoring system for short listing opportunities; Figure 12: Sample Excel spreadsheet used to score long list partnering opportunities; Figure 13: Deal timing - the relationship of deal value and risk; Figure 14: Optimum timing for out-licensing; Figure 15: Deal types for consideration by licensors; Figure 16: Defining deal terms; Figure 17: Partner search criteria spreadshee; Figure 18: Key sources of partner companies; Figure 19: Corporate partnering databases; Figure 20: Sample qualitative scoring system for short listing partners; Figure 21: Sample Excel spreadsheet used to score long list partnering opportunities; Figure 22: Forms of funding from partner companies; Figure 23: The contact inverse pyramid; Figure 24: Top tips for successful networking; Figure 25: Major networking clubs in biopharma; Figure 26: Example regional networking clubs in biopharma; Figure 27: Example major networking events operated by network clubs; Figure 28: Key partnering events - International; Figure 29: Major biopharma conferences with networking emphasis; Figure 30: Amgen’s Online Outreach newsletter; Figure 31: Raucon’s The Pharma Business Developer; Figure 32: CurrentPartnering’s Dealmakers Update; Figure 33: Leading online networking tools; Figure 34: Contents of typical corporate presentation; Figure 35: Online submission evaluation requirements; Figure 36: Submission form summary from Pfizer website; Figure 37: Tips on making a good first impression; Figure 38: Bigpharma partnering opportunity assessment process; Figure 39: Characteristics of partner of choice; Figure 40: Partnering resource finder; Figure 41: Bigpharma - top 50 by pharma revenues and deal signed

Abstract

The report takes the reader through the practical steps required to prepare for partnering, prepare supporting materials, identify and shortlist potential partners and opportunities, identifying and contacting the right person in the partner company, and managing of discussions through to deal negotiation.

In addition, the report provides a detailed overview of the activities a business development executive and a company should be undertaking to build and maintain an extensive contact network, and to become partner of choice, respectively.

The report is structured to take the reader step by step through the process of finding and securing partners. However, each chapter is also acts an easy access reference to the particular activity. The report contains numerous checklists and summaries of the contents of key documents required during the partnering process. The report is also provides numerous insights drawn from extensive direct industry experience and knowledge of the author and others.

The report provides numerous examples of actual information sources and actual materials utilized by biopharma companies during their partnering efforts, allowing the reader to act on the contents of the report in order to improve their own partnering processes and activities.

Chapter 2 provides an overview of the partnering process and highlights the differences between an in-licensing and out-licensing activity.

Chapter 3 provides a detailed review of the processes required for the successful identification of in-licensing opportunities. From defining the ideal opportunity and marketing partnering needs, through to desk research and short listing opportunities, the chapter takes the reader through the steps in detail and provides tips on how to overcome the most common issues.

Chapter 4 looks at the same issue from the perspective of a company seeking out-licensing partners for its product or technology. The chapter covers the same issues of ideal partner and marketing partnering opportunities, through to desk research and short listing partners. The chapter takes the reader through each step in detail and provides tips on how to overcome the most common problems confronted by those seeking to out-license. The chapter finishes by providing an overview of how to manage multiple parallel discussions with partner companies and the possibility of the partner being an alternative to venture capital funding.

Chapter 5 then looks in detail at the importance of building and maintaining a network of contacts. From discussing how to build and network through to tips on how to network successfully, the chapter provides a comprehensive ‘how to’ guide to networking.

The report then progresses in chapter 6 to the packaging of your offering for consideration by prospective partners. From marketing your company and partnering interests through to the preparation of marketing materials, non confidential and confidential dossier and supporting materials, the chapter provides detailed and practical advice on what and how to prepare print and electronic materials in preparation for making contact.

Chapter 7 then goes onto the discuss how to make contact with potential partners in a professional and effective way. The chapter provides an overview of the contact process, guidelines on how to make contact with bigpharma and smaller companies, tips on how to make success contact, managing contacts and then finishes with a detailed overview of the sources of contact information available to the business developer. The chapter also discusses the important role of partnering meetings in providing an effective and efficient means of initiating multiple discussions with potential partners.

Becoming ‘partner of choice’ is discussed in detail in chapter 8. The chapter discusses why being partner of choice is important and provides details on the characteristics of companies regarded as partner of choice, and practical advice on how to become partner of choice in your company’s chosen areas of interest.

Finally, chapter 9 provides easy to use checklists for a number of the processes discussed in the report, allowing the reader to implement best practice into their business development activities straight away.

In summary, this report seeks to provide the business developer with the knowledge and tools to become more effective in finding and securing partners and opportunities. The report will provide an excellent learning tool for those new to business development and allow more experienced practitioners the opportunity to learn, improve and implement best practice into their business development roles.

Key benefits

Practical Guide to Finding Partners in Pharma & Biotech provides the reader with the following key benefits:

Comprehensive overview of all the steps required to identify and secure partnering either for an in-licensing or out-licensing activity
Takes reader through the practical steps required to prepare:
For partnering
Prepare supporting materials
Identify and shortlist potential partners and opportunities
Identify and contact the right person in the partner company
Provides detailed overview of activities a business development executive and a company should be undertaking to:
Build and maintain an extensive contact network
Become partner of choice, respectively

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Practical Guide to Finding Partners in Biopharma

Table of Contents

Abstract