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Trends in MRAV Usage

Published by: Consumer Electronics Association

Published: Apr. 8, 2009 - 197 Pages


Table of Contents


Methodology

Research Objectives

Key Findings

Introduction and Market Background

Part I: Quantitative Research

Detailed Findings

I. MRA/MRAV Ownership

II. MRAV as a Home Improvement

III. Using Multi-Room Systems - Today

IV. Using Multi-Room Systems - Tomorrow

Part II: Qualitative Research

Detailed Findings

V. How Do Owners Describe and Use Their Systems?

VI. Upgrades to Systems; Desired Changes.

VII. Benefits of Ownership.

VIII. Greater Usage In 2008 and Greater Expected Usage 2009

IX. Advice to Others Considering A System

Conclusions

Abstract

Consumers have a growing demand for accessing their digital content anywhere, anytime, whether it’s on the go or in the home. Because of this, CEA’s recent Trends in MRAV Usage study predicts multi-room audio/video hardware wholesale revenues will once again grow in the coming year. But what impact will the uncertain housing market have on MRAV system ownership? Do consumers prefer pre-installed or after-market MRAV systems? What is the average profile of a MRAV owner? This study answers these questions and more. Readers will learn about:
  • The types of MRAV systems consumers own
  • Usage habits that can be used to drive promotions, sales and product development
  • What impact MRAV systems have on consumers’ lives
  • Opportunities ahead for MRAV systems
  • Anyone involved in the manufacturing, marketing, installing or selling of home audio/video equipment will benefit from this body of research.
Topics Included In Study: Audio; Computers; Content; Digital Television; Home Networks; Internet; Video

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