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European Broadcasters Market Monitor: Q1 2009

Published by: Screen Digest

Published: Mar. 25, 2009 - 22 Pages


Table of Contents


Western Europe's Top 8 television companies: Antena 3, ITV, M6, Mediaset,
ProSiebenSat.1, RTL, Telecinco, TF1

2008 audience performances and the rise of digital viewing

2008 advertising revenues by quarters, 2009Q1 forecasts

2009-2013 advertising revenues forecasts



List of tables and charts:

For each company (8): audience share (2000-2008)

For each company (8): advertising revenues (2000-2013)

For each market (5): total television advertising revenues (2000-2013)

Abstract

This quarterly report combines Advertising Intelligence data and analyst commentary covering broadcasters' advertising revenues, audience share performance and ad revenue prospects for 2009-2013. It was published on 25 March 2009 after all 'top 8' European have reported 2008Q4 results.

Highlights:
  • Total advertising is forecast to be down everywhere in Western Europe's Big Five markets in 2009, between -5.8% (Italy) and -11.2% (Spain)
  • Television advertising in 2009 will do generally worse with falls between -6.9% (Italy) and -13% (Spain)
  • The Q4 ad revenues reported by key European broadcasters showed several two-digit drop: -7% for TF1, -4.3% for Mediaset, -23.1% for Telecinco, -29.1% for Antena 3


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